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Hi, I'm Omkar Warekar, a performance-driven digital marketing specialist with 8+ years of experience driving online sales, revenue growth, and brand visibility across eCommerce, retail, fashion, and B2C brands. I specialize in paid advertising on Google Ads and Meta Ads, CRO, funnel optimization, and website performance improvements. I excel at turning existing image and video assets into scaleable campaigns that maximize ROI, conversions, and customer acquisition efficiency, especially in Shopify-style eCommerce environments. I’m highly analytical and operate independently in remote-first settings, leading end-to-end campaigns from traffic acquisition to checkout optimization. I work closely with creative and development teams to improve UX and conversion flows and I continually enhance my skills through hands-on campaign work and a Master’s in Digital Marketing & Analytics.…Hi, I'm Omkar Warekar, a performance-driven digital marketing specialist with 8+ years of experience driving online sales, revenue growth, and brand visibility across eCommerce, retail, fashion, and B2C brands. I specialize in paid advertising on Google Ads and Meta Ads, CRO, funnel optimization, and website performance improvements. I excel at turning existing image and video assets into scaleable campaigns that maximize ROI, conversions, and customer acquisition efficiency, especially in Shopify-style eCommerce environments. I’m highly analytical and operate independently in remote-first settings, leading end-to-end campaigns from traffic acquisition to checkout optimization. I work closely with creative and development teams to improve UX and conversion flows and I continually enhance my skills through hands-on campaign work and a Master’s in Digital Marketing & Analytics.

Omkar Warekar

Growth Marketer, Performance Marketer, Marketing Strategist, +2

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Hi, I'm Omkar Warekar, a performance-driven digital marketing specialist with 8+ years of experience driving online sales, revenue growth, and brand visibility across eCommerce, retail, fashion, and B2C brands. I specialize in paid advertising on Google Ads and Meta Ads, CRO, funnel optimization, and website performance improvements. I excel at turning existing image and video assets into scaleable campaigns that maximize ROI, conversions, and customer acquisition efficiency, especially in Shopify-style eCommerce environments. I’m highly analytical and operate independently in remote-first settings, leading end-to-end campaigns from traffic acquisition to checkout optimization. I work closely with creative and development teams to improve UX and conversion flows and I continually enhance my skills through hands-on campaign work and a Master’s in Digital Marketing & Analytics.…Hi, I'm Omkar Warekar, a performance-driven digital marketing specialist with 8+ years of experience driving online sales, revenue growth, and brand visibility across eCommerce, retail, fashion, and B2C brands. I specialize in paid advertising on Google Ads and Meta Ads, CRO, funnel optimization, and website performance improvements. I excel at turning existing image and video assets into scaleable campaigns that maximize ROI, conversions, and customer acquisition efficiency, especially in Shopify-style eCommerce environments. I’m highly analytical and operate independently in remote-first settings, leading end-to-end campaigns from traffic acquisition to checkout optimization. I work closely with creative and development teams to improve UX and conversion flows and I continually enhance my skills through hands-on campaign work and a Master’s in Digital Marketing & Analytics.

Available to hire

Hi, I’m Omkar Warekar, a performance-driven digital marketing specialist with 8+ years of experience driving online sales, revenue growth, and brand visibility across eCommerce, retail, fashion, and B2C brands. I specialize in paid advertising on Google Ads and Meta Ads, CRO, funnel optimization, and website performance improvements. I excel at turning existing image and video assets into scaleable campaigns that maximize ROI, conversions, and customer acquisition efficiency, especially in Shopify-style eCommerce environments.

I’m highly analytical and operate independently in remote-first settings, leading end-to-end campaigns from traffic acquisition to checkout optimization. I work closely with creative and development teams to improve UX and conversion flows and I continually enhance my skills through hands-on campaign work and a Master’s in Digital Marketing & Analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Performance Marketing Manager at Great Ponton Ltd

May 1, 2025 - Present

Lead paid acquisition strategy across Google Ads and Meta Ads focused on driving online conversions and revenue growth. Optimize campaign performance using ROAS, CPA, and conversion rate metrics. End-to-end funnel optimization including landing pages, audience targeting, and tracking. Structured A/B testing across creatives, messaging, and landing page variations to improve eCommerce performance. GA4 and GTM tracking setup, attribution analysis, and performance measurement. Collaborate with creative and development teams to improve website UX and conversion flows. Remote-first environment with independent campaign execution and optimisation workflows.

Performance Marketing Consultant at GR Technologies

October 1, 2024 - April 1, 2025

Managed digital marketing campaigns for retail and service-based clients focused on lead generation and online sales. Executed Google Ads campaigns including Search and Display to improve traffic and conversion performance. Monitored campaign performance and delivered optimisation recommendations based on analytics data. Worked independently with clients in a remote setup to deliver fast turnaround campaign improvements.

Freelance Performance Marketing Consultant (E-commerce) at PrettyRobes

January 1, 2024 - October 1, 2024

Led full-funnel eCommerce marketing strategy for a fashion and apparel brand. Managed Google Ads, Meta Ads, and Performance Max campaigns to drive online sales and revenue growth. Optimized product landing pages and checkout flows to improve conversion rates and reduce drop-offs. Leveraged existing creative assets across paid campaigns. Implemented GA4 and GTM tracking for accurate attribution and performance measurement. Built structured reporting dashboards tracking ROAS, CPA, CVR, and revenue performance. Conducted continuous A/B testing across ads, creatives, and landing pages to improve ROI.

Account Director – Paid Search & Performance Media at Madison Media

March 1, 2021 - January 31, 2024

Led digital performance campaigns for retail, FMCG, and eCommerce clients across Google Ads, Meta, and YouTube. Managed large-scale budgets with focus on ROI, ROAS, and revenue growth. Developed and executed full-funnel media strategies including acquisition and remarketing campaigns. Collaborated with creative teams to optimize ad assets for performance marketing campaigns. Built campaign reporting frameworks to track performance across digital channels. Delivered actionable insights and optimisation recommendations to improve conversion efficiency.

Digital Marketing Specialist at iProspect (Dentsu Aegis Network)

May 1, 2019 - March 31, 2021

Executed paid media campaigns across retail and eCommerce clients. Supported campaign optimisation across Google Ads and Meta Ads. Improved campaign performance through data analysis and A/B testing. Worked closely with creative and analytics teams to enhance campaign outcomes.

Paid Search Manager at Logic Loop Ventures

November 1, 2017 - April 30, 2019

Managed paid search campaigns focused on online acquisition and conversion growth. Improved landing page performance through UX and CRO recommendations. Delivered performance reporting and insights to improve marketing efficiency. Supported eCommerce-style funnel optimization projects.

Digital Marketing Executive at Ebrandz Solutions Pvt.

July 1, 2016 - October 31, 2017

Assisted in execution of Google Ads and Meta Ads campaigns. Supported tracking setup, reporting, and campaign optimization. Maintained performance monitoring across multiple client accounts.

Media Analyst - Insights & Strategy Support at KAnalytics Research

June 1, 2015 - October 31, 2016

Analyzed customer behavior and campaign performance data for retail and digital brands. Built dashboards tracking conversion metrics, engagement, and ROI. Supported marketing strategy with data-driven insights.