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I am a player-coach design leader with 12 years of experience crafting enterprise and consumer experiences. I excel at building balanced design teams, applying design thinking, and collaborating with product, engineering, and QA to ship impactful outcomes.\n\nI champion AI-assisted rapid prototyping and deployment to accelerate ideas from concept to living products. Based in Broomfield, CO, I am open to relocation for the right opportunity and enjoy mentoring designers to deliver measurable improvements across B2B SaaS, e-commerce, and media experiences.…I am a player-coach design leader with 12 years of experience crafting enterprise and consumer experiences. I excel at building balanced design teams, applying design thinking, and collaborating with product, engineering, and QA to ship impactful outcomes.\n\nI champion AI-assisted rapid prototyping and deployment to accelerate ideas from concept to living products. Based in Broomfield, CO, I am open to relocation for the right opportunity and enjoy mentoring designers to deliver measurable improvements across B2B SaaS, e-commerce, and media experiences.

Shruti Meshram

UX Designer, Product Designer, UI Designer, +2

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I am a player-coach design leader with 12 years of experience crafting enterprise and consumer experiences. I excel at building balanced design teams, applying design thinking, and collaborating with product, engineering, and QA to ship impactful outcomes.\n\nI champion AI-assisted rapid prototyping and deployment to accelerate ideas from concept to living products. Based in Broomfield, CO, I am open to relocation for the right opportunity and enjoy mentoring designers to deliver measurable improvements across B2B SaaS, e-commerce, and media experiences.…I am a player-coach design leader with 12 years of experience crafting enterprise and consumer experiences. I excel at building balanced design teams, applying design thinking, and collaborating with product, engineering, and QA to ship impactful outcomes.\n\nI champion AI-assisted rapid prototyping and deployment to accelerate ideas from concept to living products. Based in Broomfield, CO, I am open to relocation for the right opportunity and enjoy mentoring designers to deliver measurable improvements across B2B SaaS, e-commerce, and media experiences.

Available to hire

I am a player-coach design leader with 12 years of experience crafting enterprise and consumer experiences. I excel at building balanced design teams, applying design thinking, and collaborating with product, engineering, and QA to ship impactful outcomes.\n\nI champion AI-assisted rapid prototyping and deployment to accelerate ideas from concept to living products. Based in Broomfield, CO, I am open to relocation for the right opportunity and enjoy mentoring designers to deliver measurable improvements across B2B SaaS, e-commerce, and media experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Sr UX Manager at Valvoline

January 1, 2023 - January 1, 2025

Led a design team to create a 0-1 modern POS platform for multiple markets and franchise partners, supporting $3.1B in revenue and saving store operations $4M YoY. Defined a core design system and two extension libraries unifying brand and product, reducing front-end effort by ~35% and improving consistency across digital products. Built an in-house design practice to replace fragmented UX consulting, growing the team from 1 to 4 designers and supporting 3 product verticals. Re-positioned customer identity from individual to household, redesigned mobile app strategy to improve retention, and launched pricing tools to reduce pricing-related support traffic. Improved store operations by optimizing discount flows and clarifying employee discounts.

Service Design Lead at Appfolio

January 1, 2020 - January 1, 2023

Led service design and UX strategy for a B2B SaaS platform; defined moments of truth, data-driven prioritization, and orchestration strategies. Accelerated SMB onboarding to under 30 days by mapping critical data flows and delivering a self-service data import (eliminating spreadsheets) to improve data accuracy and reduce rebuilds. Scoped a support model and routing optimization that cut backlogged complex financial cases by more than 50%. Helped implement conversational design and self-service with an AI chatbot—Solvvy—raising self-service rate from 21% to 35%. Contributed to an AI product model in Clarabridge for theme analysis and built an NPS dashboard for VoC initiatives. Mentored 4 content design team members.

User Experience Lead at Sling TV

January 1, 2018 - January 1, 2020

Led app transformation and product launches, relaunching Sling TV from a static to dynamic interface to deliver distraction-free experiences and boost engagement. Redesigned onboarding for Sling TV and AirTV, achieving a 400% increase in subscriber retention. Built Sling TV's first test lab and ran 50+ discovery and evaluative tests for TV products using remote and in-person testing to validate concepts and usability. Delivered personalized experiences for sports fans (team personalization, stats, notifications) across freemium and AirTV devices.

User Experience Designer at Dish Network

January 1, 2017 - January 1, 2018

Designed cross-platform experiences focusing on self-serve entertainment e-commerce on TV devices. Led a blockchain & IoT research team of 10 reporting to an SVP for the company's spectrum acquisition.

User Experience Designer at AutoZone

January 1, 2015 - January 1, 2017

Led the UX strategy and digital transformation of AutoZone's B2B experience from an exclusive e-commerce solution to a shop-management embedded product. Supported the B2C website hosting 750K+ SKUs by creating 100+ wireframes and complex prototypes in Axure RP.

User Experience Designer at Form Assembly

January 1, 2014 - December 31, 2014

Led the design of multiple features for a Web Form Platform, conducting thorough accessibility testing and collaborating with engineering to ensure form templates were WCAG and Section 508 compliant.