Available to hire
Hi, I’m Olivia Brown, a marketing leader with over 10 years inventing and delivering brand-led growth across luxury, travel, hospitality, and lifestyle. I blend brand management, experiential design, and data-driven digital strategy to create campaigns that resonate with audiences and drive real business results.
In my recent roles, I partnered with top-tier brands and led end-to-end campaigns—from go-to-market strategies and grand-launch storytelling to earned media and influencer activation—consistently delivering strong visibility, engagement, and revenue impact.
Language
English
Fluent
Work Experience
Marketing Lead at JW Marriott Auckland
January 1, 2025 - PresentLed the go-to-market strategy and full marketing function for JW Marriott’s New Zealand debut after a $35M transformation of the former Stamford Plaza. Drove direct revenue, brand desirability, and occupancy through elevated storytelling and strategic campaign execution. Spearheaded the grand launch campaign, achieving 100% occupancy in the launch month and month-over-month growth in RevPAR and digital bookings. Secured 16+ earned media placements within 72 hours of launch (NZ Herald, The Australian, APAC travel media, Gourmet de Mexico), significantly increasing brand share across travel, business, and luxury outlets. Delivered 146+ influencer assets within 3 days of launch, extending reach across ANZ and key feeder markets with 1.7M+ organic impressions. Directed multi-format content production for global syndication and managed premium OOH presence to build anticipation. Acted as brand spokesperson on pre-opening to post-launch PR.
Social Media & Brand Partnership Manager at Hallenstein’s
January 1, 2021 - January 1, 2025Developed and executed comprehensive social media strategies and brand partnerships, driving strong audience growth and partnerships across travel, retail and luxury segments. Led a cross-functional team to deliver campaigns with strong KPIs, including significant follower growth on key platforms and amplified brand visibility and engagement. Managed activation briefs, influencer collaborations, and content production end-to-end to ensure cohesive brand messaging and ROI.
PR Strategy Manager at Glass Elephant
January 1, 2021 - January 1, 2021Developed and managed all PR and influencer marketing outputs for GEKO (Glass Elephant & Kollab). Delivered revenue growth and client KPIs by tailoring PR packages to digital strategy and campaign aims. Cultivated strong relationships with influencers, agents, and media to execute impactful campaigns and maximize revenue impact.
Senior Account Manager at Kollab NZ
January 1, 2018 - January 1, 2020Managed digital marketing and influencer campaigns for over 30 clients across beauty, luxury, health and lifestyle brands. Trained a team of social media professionals in influencer marketing and digital strategies, helping to exceed client KPIs and improve brand visibility. Developed and executed cross-channel social media plans, coordinating creative content and influencer activations end-to-end. Built strong client and partner relationships to drive business growth.
Freelance Social Media Manager at Various (Freelance)
January 1, 2017 - January 1, 2018Managed and delivered social media campaigns for Auckland nightlife venues and NZ festivals. Led and mentored a team of promoters, coordinating campaigns, content, and activations to support event marketing objectives.
Education
Bachelor of Applied Sciences at University of Otago
January 1, 2015 - January 1, 2018Bachelor of Commerce at University of Otago
January 1, 2016 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Consumer Goods
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