NUBO: Brand Identity

NUBO is an all-in-one event management platform (app) that helps individuals and organisations seamlessly plan, manage, and execute events. Inspired by the Latin word for “clouds,” the brand embodies elevation, connectedness, and a fresh sense of openness.

For this project, I developed the full brand identity—from conceptualising the logo to building the visual system, including the colour palette, typography, patterns, and supporting brand assets. Guided by NUBO’s purpose of fostering connections and simplifying event planning, I created graphic elements derived from the logo’s core shapes to reinforce this meaning. I also translated the design system into digital layout options, ensuring the identity feels intuitive, cohesive, and consistent across all touchpoints.

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