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Hi, I’m Otávio Pedigone, a Senior Art Director with over 10 years of experience shaping brands and integrated campaigns across B2B and B2C markets. I specialize in branding, visual identity, packaging, and art direction, combining strategic thinking with creative execution to deliver high-impact results. I’ve led branding and marketing initiatives for Leite Jussara, Hévia, Magalu-related projects, and Zé Brasil Festival, earning awards and driving engagement. I’m passionate about mentoring teams, sharing knowledge, and turning creative concepts into measurable business outcomes.…Hi, I’m Otávio Pedigone, a Senior Art Director with over 10 years of experience shaping brands and integrated campaigns across B2B and B2C markets. I specialize in branding, visual identity, packaging, and art direction, combining strategic thinking with creative execution to deliver high-impact results. I’ve led branding and marketing initiatives for Leite Jussara, Hévia, Magalu-related projects, and Zé Brasil Festival, earning awards and driving engagement. I’m passionate about mentoring teams, sharing knowledge, and turning creative concepts into measurable business outcomes.

Otávio Augusto Araújo Pedigone

Art Director, Creative Director, Graphic Designer, +2

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Hi, I’m Otávio Pedigone, a Senior Art Director with over 10 years of experience shaping brands and integrated campaigns across B2B and B2C markets. I specialize in branding, visual identity, packaging, and art direction, combining strategic thinking with creative execution to deliver high-impact results. I’ve led branding and marketing initiatives for Leite Jussara, Hévia, Magalu-related projects, and Zé Brasil Festival, earning awards and driving engagement. I’m passionate about mentoring teams, sharing knowledge, and turning creative concepts into measurable business outcomes.…Hi, I’m Otávio Pedigone, a Senior Art Director with over 10 years of experience shaping brands and integrated campaigns across B2B and B2C markets. I specialize in branding, visual identity, packaging, and art direction, combining strategic thinking with creative execution to deliver high-impact results. I’ve led branding and marketing initiatives for Leite Jussara, Hévia, Magalu-related projects, and Zé Brasil Festival, earning awards and driving engagement. I’m passionate about mentoring teams, sharing knowledge, and turning creative concepts into measurable business outcomes.

Available to hire

Hi, I’m Otávio Pedigone, a Senior Art Director with over 10 years of experience shaping brands and integrated campaigns across B2B and B2C markets. I specialize in branding, visual identity, packaging, and art direction, combining strategic thinking with creative execution to deliver high-impact results.

I’ve led branding and marketing initiatives for Leite Jussara, Hévia, Magalu-related projects, and Zé Brasil Festival, earning awards and driving engagement. I’m passionate about mentoring teams, sharing knowledge, and turning creative concepts into measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Art Director at INTELIGÊNCIA VENTURA (AGENCY)

December 31, 2023 - October 16, 2025

Concept and execution of B2B and B2C campaigns, branding, and rebranding projects. Direction, collaboration, and creative review (design and copy). Led social media campaigns for Leite Jussara; orchestrated rebranding for Hévia; provided concept and visual direction for FestVideo APP Ribeirão Award in Corporate Marketing.

Founder | Creative Director at INTELIGÊNCIA VENTURA (AGENCY)

December 31, 2023 - October 16, 2025

Design and direction of brand identities, packaging, and campaigns. Strategic branding, design, and art direction for various companies. Awards: FestGraf APP Ribeirão Award for Iá Café; designed Magalu Store 1 corporate museum and Magalu Campus timeline; full communication for Zé Brasil Festival (2023–24): +5,300% engagement growth, tripled followers, and sold-out tickets.

Graphic Designer at BARTÔ COMUNICAÇÃO INTELIGENTE (AGENCY)

January 1, 2023 - Present

Design of identities, packaging, and point-of-sale materials. Photo, video, and motion production for trade shows and social media. Packaging for Flormel Bananada; visual concept for Casa Doce Flormel and trade shows such as Naturaltech.

Graphic Designer at FLORMEL ALIMENTOS

December 31, 2018 - October 16, 2025

Packaging design and branding for Flormel product lines; contributed to trade show visuals and packaging design (2017–2018).