I'm a Social Systems Architect & Performance Strategist with a deep technical focus on algorithmic distribution and search‑intent indexing. I specialize in turning raw creative into content that's not only compelling but properly indexed by platform metadata, so it’s not just seen but discovered by the right audiences. I developed the Reborn framework for scaling lifestyle brands through video‑first distribution and data‑backed influencer ecosystems. In my current work, I’ve built a System‑First distribution engine and a multi‑channel 3‑Pin funnel (Facebook, Instagram, YouTube, TikTok) to convert top‑of‑funnel discovery into a high‑intent community. I leverage AI‑assisted workflows to scale high‑density content production while preserving brand voice and metadata quality, and I optimize engagement loops with strategic DMs and comments to drive real‑time conversions.

I'm a Social Systems Architect & Performance Strategist with a deep technical focus on algorithmic distribution and search‑intent indexing. I specialize in turning raw creative into content that's not only compelling but properly indexed by platform metadata, so it’s not just seen but discovered by the right audiences. I developed the Reborn framework for scaling lifestyle brands through video‑first distribution and data‑backed influencer ecosystems. In my current work, I’ve built a System‑First distribution engine and a multi‑channel 3‑Pin funnel (Facebook, Instagram, YouTube, TikTok) to convert top‑of‑funnel discovery into a high‑intent community. I leverage AI‑assisted workflows to scale high‑density content production while preserving brand voice and metadata quality, and I optimize engagement loops with strategic DMs and comments to drive real‑time conversions.

Available to hire

I’m a Social Systems Architect & Performance Strategist with a deep technical focus on algorithmic distribution and search‑intent indexing. I specialize in turning raw creative into content that’s not only compelling but properly indexed by platform metadata, so it’s not just seen but discovered by the right audiences. I developed the Reborn framework for scaling lifestyle brands through video‑first distribution and data‑backed influencer ecosystems.

In my current work, I’ve built a System‑First distribution engine and a multi‑channel 3‑Pin funnel (Facebook, Instagram, YouTube, TikTok) to convert top‑of‑funnel discovery into a high‑intent community. I leverage AI‑assisted workflows to scale high‑density content production while preserving brand voice and metadata quality, and I optimize engagement loops with strategic DMs and comments to drive real‑time conversions.

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Work Experience

Social Media & Strategic Lead
January 1, 2024 - Present
Architected a System-First distribution engine, replacing sporadic posting with a logic-driven model optimized for platform watch-time metrics. Engineered a multi-channel 3-Pin Strategy (FB, IG, YT, TikTok) focused on converting top-of-funnel discovery into high-intent community members. Leveraged AI-integrated workflows to scale high-density content production without sacrificing brand-voice integrity or metadata quality. Optimized community engagement loops to prioritize active signal and real-time conversion through strategic DM and comment architecture.
Digital Strategist & Content Creator
January 1, 2018 - December 31, 2023
Managed a 100% organic growth sprint, scaling a lifestyle audience from 6k to 12k through Search-Intent Indexing and algorithmic loop triggers. Directed influencer campaigns by mapping creator 'Authority Scores' to product-launch KPIs, ensuring high-trust distribution. Utilized real-time performance analytics to pivot content strategy based on Viewer Drop-off Data, increasing average watch time.
Digital Infrastructure & Strategy Founder
January 1, 2000 - December 31, 2018
Pioneered digital funnels across the evolution of the web, from early-stage SEO to modern Social Graph optimization. Built and managed high-performance e-commerce engines with a clinical focus on User Journey Mapping and search-intent positioning.

Education

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services