Fashion Designer with 5+ years of experience leading textile- and graphics-driven menswear and womenswear collections from concept to production. Skilled in apparel graphics, surface design, garment development, tech packs, sourcing, sampling, manufacturing coordination, and quality control. Founder & Creative Director of OP HANEEN (Delhi), scaling direct-to-consumer growth across international markets through strong collection identities, photoshoot direction, and social media campaigns—delivering production-ready artwork and end-to-end execution.

Haneen

Fashion Designer with 5+ years of experience leading textile- and graphics-driven menswear and womenswear collections from concept to production. Skilled in apparel graphics, surface design, garment development, tech packs, sourcing, sampling, manufacturing coordination, and quality control. Founder & Creative Director of OP HANEEN (Delhi), scaling direct-to-consumer growth across international markets through strong collection identities, photoshoot direction, and social media campaigns—delivering production-ready artwork and end-to-end execution.

Available to hire

Fashion Designer with 5+ years of experience leading textile- and graphics-driven menswear and womenswear collections from concept to production. Skilled in apparel graphics, surface design, garment development, tech packs, sourcing, sampling, manufacturing coordination, and quality control.

Founder & Creative Director of OP HANEEN (Delhi), scaling direct-to-consumer growth across international markets through strong collection identities, photoshoot direction, and social media campaigns—delivering production-ready artwork and end-to-end execution.

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Language

English
Fluent

Work Experience

Senior Fashion Designer at Crep Dog Crew
January 1, 2026 - Present
Leading fashion design development for the upcoming brand under Crep Dog Crew, focusing on apparel design direction and development for launch execution.
Founder & Creative Director at OP HANEEN
August 1, 2020 - December 1, 2025
Founded OP HANEEN and led the end-to-end design-to-production and brand growth for apparel collections. Generated $100,000+ USD in direct-to-consumer revenue across 25+ international markets, scaling operations from launch. Achieved ~1,150% growth in Instagram audience and grew to 10K+ followers through organic strategies (zero paid marketing). Maintained ~25% repeat customer rate and improved revenue via returning customers with higher average order values. Conceived and directed 3+ apparel collections annually, handling collection identity, design, professional photoshoots/lookbooks, and editorial campaigns. Designed apparel graphics and hand-drawn/digital textile prints, managed tech packs, and ensured production-ready artwork aligned with brand standards. Oversaw full production lifecycle including fabric/trim sourcing, sampling, manufacturing, vendor coordination (printers/dyers/tailoring), and quality control. Also provided design consultancy and bulk production support for 3+ in
Graphic & Apparel Designer / Founder at OP HANEEN
January 1, 2020 - January 1, 2025
Founded and scaled an independent apparel brand with customers across 27 international markets. Led end-to-end design and production of apparel collections, including illustration, hand and digital textile prints, and surface design. Managed complete manufacturing workflow for in-house collections and external brands, from material sourcing and vendor coordination to sampling, production, and final quality checks. Executed production for international brands based in the USA and Canada, handling communication, costing, timelines, and delivery. Developed print-ready artwork and production files with deep understanding of fabric behavior, scale, and garment construction. Collaborated directly with printers, dyers, and tailoring units to ensure consistency between design intent and final output.
Textile & Assistant Designer at Payal Pratap, Delhi
January 1, 2019 - August 1, 2020
Graduation project recognized as Best Creative GP at NIFT. Developed contemporary Indo-Western womenswear from concept to execution, including leading prints and surface design and supporting sampling for bulk production. Designed womenswear collection for Lakmé Fashion Week, directed visual development for prints/surface designs, and collaborated with senior designers to maintain brand/collection alignment. Supported social media marketing and editorial photoshoots to strengthen collection visual storytelling and promotion.
Textile & Assistant Designer at Payal Pratap
January 1, 2019 - August 1, 2020
Assisted in textile and apparel design development for seasonal collections. Worked on surface design, print translation, and sampling.
Design Intern at Abraham & Thakore
June 1, 2017 - July 31, 2017
Designed 25+ handwoven Jamdani and Ikat sarees in line with senior designer vision and seasonal collection concepts. Directed end-to-end social media campaigns including model selection, styling, photoshoots, and content curation. Contributed to a strategic shift to engage younger audiences and increase brand relatability. Also supported womenswear collection work for Lakmé Fashion Week by assisting with print and surface design and sampling for bulk production.
Design Intern at Abraham & Thakore, Delhi
June 1, 2017 - July 1, 2017
Designed 25+ handwoven Jamdani and Ikat sarees in alignment with senior designer vision and seasonal concepts. Directed end-to-end social media campaigns including model selection, styling, photoshoots, and content curation to engage younger audiences and improve brand relatability. Supported womenswear collection design for Lakmé Fashion Week, including leading prints, surface design, and sampling for bulk production.
Design Intern – Textile & Apparel at Abraham & Thakore
June 1, 2017 - July 1, 2017
Support in textile and apparel design development during internship, including exposure to seasonal collections and print translation.

Education

Bachelor of Design – Textile Design at National Institute of Fashion Technology (NIFT), Delhi
January 1, 2015 - January 1, 2019
Bachelor of Design – Textile Design at National Institute of Fashion Technology (NIFT), Delhi
January 1, 2015 - January 1, 2019
Bachelor of Design – Textile Design at National Institute of Fashion Technology, Delhi
January 1, 2015 - January 1, 2019
Textile & Assistant Designer (Graduation Project Recognition: Best Creative GP at NIFT) at Payal Pratap, Delhi
January 1, 2019 - August 1, 2020
Design Intern at Abraham & Thakore, Delhi
June 1, 2017 - July 1, 2017
Bachelor of Design – Textile Design at National Institute of Fashion Technology (NIFT), Delhi
January 1, 2015 - December 31, 2019
Textile Design project (Best Creative GP) at NIFT (Graduation Project)
January 1, 2019 - December 31, 2019

Qualifications

TEXTILE DESIGN GRADUATE
August 1, 2015 - August 1, 2019
NIFT Delhi

Industry Experience

Retail, Manufacturing, Media & Entertainment, Professional Services, Education
    Launching a Streetwear Brand from Scratch

    Led the design and development of a new streetwear brand from concept to launch. Built the brand’s visual identity and product language from the ground up, while overseeing branding, apparel and graphic design, textile/print development, collection development and production. Worked across the complete design process to bring the brand from an initial concept to a launched product range.