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A driven and creative PR and marcomms strategist specialising in FMCG, consumer, beauty and lifestyle PR. Experienced in working in freelance/ contract roles across agency, in-house and private client side. An energetic self- starter and collaborative team leader with strong industry connections. A strategic thinker with exceptional senior-level stake holder relationships across multiple channels, delivering results and skilled in identifying and creating trends.…A driven and creative PR and marcomms strategist specialising in FMCG, consumer, beauty and lifestyle PR. Experienced in working in freelance/ contract roles across agency, in-house and private client side. An energetic self- starter and collaborative team leader with strong industry connections. A strategic thinker with exceptional senior-level stake holder relationships across multiple channels, delivering results and skilled in identifying and creating trends.

Opinder Mehmi

PR Freelancer, Influencer Marketing Manager, Marketing Strategist, +3

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A driven and creative PR and marcomms strategist specialising in FMCG, consumer, beauty and lifestyle PR. Experienced in working in freelance/ contract roles across agency, in-house and private client side. An energetic self- starter and collaborative team leader with strong industry connections. A strategic thinker with exceptional senior-level stake holder relationships across multiple channels, delivering results and skilled in identifying and creating trends.…A driven and creative PR and marcomms strategist specialising in FMCG, consumer, beauty and lifestyle PR. Experienced in working in freelance/ contract roles across agency, in-house and private client side. An energetic self- starter and collaborative team leader with strong industry connections. A strategic thinker with exceptional senior-level stake holder relationships across multiple channels, delivering results and skilled in identifying and creating trends.

Available to hire

A driven and creative PR and marcomms strategist specialising in FMCG, consumer, beauty and lifestyle PR. Experienced in working in freelance/ contract roles across agency, in-house and private client side. An energetic self- starter and collaborative team leader with strong industry connections. A strategic thinker with exceptional senior-level stake holder relationships across multiple channels, delivering results and skilled in identifying and creating trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance PR Lead at KatList Marketing Agency

August 31, 2025 - August 31, 2025

Developed and executed PR strategies for premium alcohol brands including Ciroc Vodka, Don Julio, and Ron Santiago de Cuba, supporting new product launches and events. Managed media relations and authored press releases. Served as primary client liaison to ensure successful campaign delivery. Generated over 50 pieces of national press coverage within 3 months.

Freelance PR at Thameen Fragrance

May 1, 2025 - November 19, 2025

Designed and managed event marketing strategy for a luxury perfume launch; coordinated attendance of 12 key press and journalist guests with one month lead time.

PR & Marketing Specialist at Mary Kay Cosmetics

April 30, 2025 - April 30, 2025

Delivered and managed integrated marketing communications for seasonal promotions and product launches. Oversaw implementation of marketing campaigns for new products and services, producing written content for email campaigns, newsletters, social media, website, and the monthly digital magazine; led 100th anniversary campaign for a major brand.

PR & Marketing Account Manager at Entice PR

August 31, 2024 - August 31, 2024

Managed PR activations, brand ambassador partnerships, and marketing campaigns for health, fitness, and wellness brands. Oversaw media relations for consumer and trade publications; drafted and distributed press releases; supported two junior team members.

PR & Marketing Specialist at Skar Organics

February 28, 2025 - February 28, 2025

Developed and executed a PR strategy focused on product placement and media features; authored press releases, provided ongoing client counsel, and secured 34 pieces of national press coverage within an eight-month contract.

Freelance PR Manager at ISPIDER PR/PR OUTLETS | Mom Cozy

December 31, 2023 - December 31, 2023

Led influencer outreach; secured 12 key influencer attendees for PR event; implemented and managed media and influencer marketing campaigns to support brand awareness.

PR Account Manager at Essence PR

December 31, 2023 - December 31, 2023

Planned and executed PR activations for a health and wellness app launch; wrote press releases; managed press event logistics and guest lists.

Freelance PR Account Manager at Avant PR

July 3, 2023 - August 31, 2023

- Delivered PR strategy for beauty clients including Herbal Gardens Skincare and SupernovaPRO Hair Tools - Designed and wrote press releases to support product promotion and brand awareness

Communications Manager, Luxe Lifestyle at L’Oréal

June 30, 2023 - June 30, 2023

Led marketing campaigns for luxury fragrance launches; produced significant organic social content; implemented press and influencer strategies for multiple fashion and fragrance brands; produced monthly performance reports.

PR Account Manager at Karla Otto

March 31, 2023 - March 31, 2023

Managed PR and influencer marketing for luxury beauty brands; created press releases, copy for digital campaigns; developed social media calendars and coordinated content execution.

PR Manager at The River Group, Maven Comms

December 31, 2022 - December 31, 2022

Developed and managed influencer and press campaigns for health and wellness brands; generated extensive organic influencer content; oversaw event guest management and media relations to support brand coverage.

Freelance Private Client at Sevin London

September 30, 2022 - September 30, 2022

Executed UK PR and influencer marketing strategy; secured media coverage and led influencer outreach; drafted campaign copy.

Freelance Private Client at Nadra Safiri

September 30, 2022 - September 30, 2022

Implemented UK PR and influencer strategy; secured press and organic social coverage; crafted press releases and supporting materials.

Freelance PR Account Manager at Axe and Saw

June 1, 2022 - July 31, 2022

- Managed client accounts across creative and purpose-led industries, clients: Skillshare, Sporting Edge, Paint The Town Green, Slidercuts, and The Africa Centre - Secured national media coverage through founder profiling, brand features, and thought-leadership pieces - Supervised one junior social publicist - Draft and designed press releases and supporting copy

Private Client at Violet Jordan Cosmetics

March 31, 2022 - March 31, 2022

Developed and implemented UK PR strategy for indie beauty brand; generated regional press coverage; led integrated 360° campaigns and influencer outreach.

PR Manager, Homes & Lifestyle at Hearst UK

February 28, 2022 - February 28, 2022

Oversaw PR and communications across Homes & Lifestyle brands; led 100th anniversary campaign for Good Housekeeping; coordinated cross-departmental initiatives and internal communications.

PR Senior Account Manager at Pitch Marketing Group

September 30, 2021 - September 30, 2021

Supported influencer and media campaigns for BT Sport properties and other flagship clients; managed influencer outreach and event activations; supervised junior staff.

PR Account Manager at Big Brand Ideas

September 30, 2021 - September 30, 2021

Led PR activity across fintech, digital tech, and hospitality; built media relationships and delivered strategic counsel.

Senior PR Account Manager at Profile PR

December 31, 2019 - December 31, 2019

Developed and executed PR strategies for international and UK brands; managed day-to-day press office operations; delivered integrated PR, digital, and social campaigns.

Junior PR Account Executive at Hard PR

December 31, 2004 - December 31, 2004

Supported lifestyle and beauty PR activities; contributed to client campaigns and media outreach.

Junior PR Account Executive at Union PR & Marketing

December 31, 2004 - December 31, 2004

Assisted on aesthetic, beauty, technology, and food accounts; contributed to PR activities and media outreach.

PR Assistant at Starfish Communications

December 31, 2004 - December 31, 2004

Provided PR and communications support across beauty, lifestyle, food, and drink clients; contributed to campaigns for Wilkinson Sword, Colgate-Palmolive, Grand Marnier, and Handbag.com.