Performance Marketing Designer with 5+ years of experience creating paid social ads, performance-driven creatives, and digital marketing campaigns for global brands. My work sits at the intersection of design, growth marketing, and generative AI. I combine creative storytelling, performance principles, and AI-assisted production workflows to develop scalable campaigns optimized for engagement, conversion, and business growth. Experienced across Meta, TikTok, e-commerce, Amazon, email marketing, landing pages, and full-funnel creative execution, translating performance insights into high-impact visual assets that drive measurable results. I design creative campaigns that not only look exceptional, but are strategically built to drive attention, engagement, and measurable business results.

Oriana Prieto

Performance Marketing Designer with 5+ years of experience creating paid social ads, performance-driven creatives, and digital marketing campaigns for global brands. My work sits at the intersection of design, growth marketing, and generative AI. I combine creative storytelling, performance principles, and AI-assisted production workflows to develop scalable campaigns optimized for engagement, conversion, and business growth. Experienced across Meta, TikTok, e-commerce, Amazon, email marketing, landing pages, and full-funnel creative execution, translating performance insights into high-impact visual assets that drive measurable results. I design creative campaigns that not only look exceptional, but are strategically built to drive attention, engagement, and measurable business results.

Available to hire

Performance Marketing Designer with 5+ years of experience creating paid social ads, performance-driven creatives, and digital marketing campaigns for global brands.

My work sits at the intersection of design, growth marketing, and generative AI. I combine creative storytelling, performance principles, and AI-assisted production workflows to develop scalable campaigns optimized for engagement, conversion, and business growth. Experienced across Meta, TikTok, e-commerce, Amazon, email marketing, landing pages, and full-funnel creative execution, translating performance insights into high-impact visual assets that drive measurable results. I design creative campaigns that not only look exceptional, but are strategically built to drive attention, engagement, and measurable business results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Growth Designer & Marketing Operations at Paack
January 1, 2026 - Present
Supported data-driven growth strategies, CRM workflows, pipeline structuring, and performance reporting to improve operational efficiency and customer acquisition processes. Partnered with growth and operations teams to translate performance data into creative iterations.
Digital Content & SEO Marketing Analyst at Papernest
June 1, 2025 - December 1, 2025
Optimized multi-market content and landing pages to improve visibility, UX, and engagement; coordinated updates with cross-functional teams based on performance insights.
Performance Marketing Designer at United Airlines
April 1, 2023 - April 1, 2025
Led digital campaign asset workstreams across email, web, and social channels for global marketing campaigns.
Digital Campaign Designer (Marketing Campaigns) at DDB LATINA
December 1, 2021 - March 1, 2023
Created performance-driven digital creatives aligned with brand strategy, audience engagement, and paid media campaigns for global brands including Lancôme, Prada, and L'Oréal.
Brand & Performance Designer at Scale my Brand
January 1, 2021 - December 1, 2021
Designed high-converting digital creatives for paid social campaigns, branding, and performance marketing initiatives.

Education

Master’s in Digital Marketing and Artificial Intelligence at Inesdi Business Techschool (UNIE)
January 1, 2025 - January 1, 2025
Advertising Motion Graphics Course at Da Vinci School
April 1, 2024 - September 1, 2024
Bachelor’s Degree in Graphic Design at UADE Business School
January 1, 2016 - January 1, 2021
Master’s in Digital Marketing and Artificial Intelligence at Inesdi Business Techschool (UNIE)
January 11, 2030 - January 1, 2025
Advertising Motion Graphics Course at Da Vinci School
April 1, 2024 - September 1, 2024
Bachelor’s Degree in Graphic Design at UADE Business School
January 1, 2016 - January 1, 2021

Qualifications

Advertising Motion Graphics Course
April 1, 2024 - September 1, 2024
Master’s in Digital Marketing and Artificial Intelligence
January 11, 2030 - January 1, 2025

Industry Experience

Software & Internet, Retail, Travel & Hospitality, Professional Services, Media & Entertainment
    Graphic Design - Portfolio
    I was responsible for all digital design aspects. From brand, graphic and media to marketing & advertising designs. This brought me significant experience, allowing me to deliver creative and impactful designs. graphicdesigner illustrator videoeditor photoshop pitchdeck article