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I'm Orianna Briceno, a Senior Global PR & Corporate Communications Lead and multicultural brand architect with 25+ years helping global enterprises and innovative SMEs grow through strategic PR, corporate communications, and storytelling that drives measurable ROI. As founder of Studiobriceno since 2007, I have built frameworks for high-impact PR, experiential events, and brand storytelling that strengthen reputation and ROI. I bring deep experience in global PR across ad tech and digital media, coordinating with corporate groups, managing multi-regional agencies, and translating complex technologies into clear, value-driven narratives. I thrive on bridging global strategies with local markets in EMEA, LATAM, and APAC, and creating scalable communication programs that engage diverse stakeholders.…I'm Orianna Briceno, a Senior Global PR & Corporate Communications Lead and multicultural brand architect with 25+ years helping global enterprises and innovative SMEs grow through strategic PR, corporate communications, and storytelling that drives measurable ROI. As founder of Studiobriceno since 2007, I have built frameworks for high-impact PR, experiential events, and brand storytelling that strengthen reputation and ROI. I bring deep experience in global PR across ad tech and digital media, coordinating with corporate groups, managing multi-regional agencies, and translating complex technologies into clear, value-driven narratives. I thrive on bridging global strategies with local markets in EMEA, LATAM, and APAC, and creating scalable communication programs that engage diverse stakeholders.

Orianna Isabel Briceno

Brand Strategist, Marketing Strategist, Content Creator, +4

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I'm Orianna Briceno, a Senior Global PR & Corporate Communications Lead and multicultural brand architect with 25+ years helping global enterprises and innovative SMEs grow through strategic PR, corporate communications, and storytelling that drives measurable ROI. As founder of Studiobriceno since 2007, I have built frameworks for high-impact PR, experiential events, and brand storytelling that strengthen reputation and ROI. I bring deep experience in global PR across ad tech and digital media, coordinating with corporate groups, managing multi-regional agencies, and translating complex technologies into clear, value-driven narratives. I thrive on bridging global strategies with local markets in EMEA, LATAM, and APAC, and creating scalable communication programs that engage diverse stakeholders.…I'm Orianna Briceno, a Senior Global PR & Corporate Communications Lead and multicultural brand architect with 25+ years helping global enterprises and innovative SMEs grow through strategic PR, corporate communications, and storytelling that drives measurable ROI. As founder of Studiobriceno since 2007, I have built frameworks for high-impact PR, experiential events, and brand storytelling that strengthen reputation and ROI. I bring deep experience in global PR across ad tech and digital media, coordinating with corporate groups, managing multi-regional agencies, and translating complex technologies into clear, value-driven narratives. I thrive on bridging global strategies with local markets in EMEA, LATAM, and APAC, and creating scalable communication programs that engage diverse stakeholders.

Available to hire

I’m Orianna Briceno, a Senior Global PR & Corporate Communications Lead and multicultural brand architect with 25+ years helping global enterprises and innovative SMEs grow through strategic PR, corporate communications, and storytelling that drives measurable ROI. As founder of Studiobriceno since 2007, I have built frameworks for high-impact PR, experiential events, and brand storytelling that strengthen reputation and ROI.
I bring deep experience in global PR across ad tech and digital media, coordinating with corporate groups, managing multi-regional agencies, and translating complex technologies into clear, value-driven narratives. I thrive on bridging global strategies with local markets in EMEA, LATAM, and APAC, and creating scalable communication programs that engage diverse stakeholders.

Skills

Branding

Copywriting

SEO Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

SEO Copywriting

Expert

Language

Italian

Fluent

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Fluent

Work Experience

Marketing & Corporate Communications Manager at Dailymotion Advertising Italy

March 1, 2025 - December 1, 2025

Led brand positioning for the Italian market, PR and communication strategies in coordination with the CMO and local leadership (France and Italy). Developed and localized communication initiatives and PR activities, including Dailymotion Night, supporting multiple B2B market events for the sales team.

Media Relations Manager at H-ART (now AKQA – WPP Group)

February 1, 2012 - May 1, 2021

Led media relations and corporate PR activities for Italy and EMEA markets; supported rebranding during the merger with the WPP group; reported to the local CEO and developed strategic external communications actions.

Founder & Senior Communications Manager / PR Strategist / Event Specialist at Studiobriceno

February 1, 2008 - Present

Deﬁned and executed global PR and corporate communication strategies aligned with business goals for international clients; acted as strategic interface between clients, C‑level stakeholders, and corporate communications; led end‑to‑end event‑driven PR and experiential initiatives (conferences, product launches, summits) with budgets, negotiation, and on‑site delivery.

Media Relations & Communications Manager at Tuttogratis Italia SpA

September 1, 2004 - March 1, 2007

Managed media relations and communications for 17 digital properties; implemented data and audience analysis platforms; owned and coordinated industry and proprietary events; managed budgets and vendor contracts.

Account Director - Digital PR at Hill & Knowlton (Digital PR Agency) - WPP Group

January 1, 2001 - September 1, 2004

Led pioneering digital PR and integrated communication projects for global brands; developed strategies to enhance online and offline brand reputation; drove new business development.

Sr. Business Consultant at TIG Events unit of TIG - The Innovation Group

October 1, 2022 - Present

Strategize and execute sales strategies and up-selling for over thirty high-profile events; develop proposals, budgets and sponsorship opportunities; negotiate with international exhibitors and sponsors; manage vendor relationships and event participation.

Sales Account Director at Edizioni Condé Nast S.p.A - Div. CondeNet

March 1, 2007 - February 1, 2008

Developed and executed integrated digital & offline communication projects for VIP clients; built long-term relationships and expanded into Spain and Portugal markets.

Media Relations & Communications Manager at H - ART (now AKQA – WPP Group)

February 1, 2012 - May 1, 2021

Led media relations and corporate PR activities across Italy and EMEA, supported rebranding during the merger with WPP, and developed strategic external communications actions reporting to the local CEO.