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Senior Graphic Designer with 6+ years of experience leading brand development, UI/UX, and performance-driven digital design. I build scalable visual systems, dynamic motion graphics, and high-converting marketing assets that strengthen brand identity and improve acquisition results. I specialize in creating prototype-to-production designs for landing pages and ad campaigns (Meta/Google), continuously optimizing visuals based on performance metrics to raise CTR and reduce CAC. I’m skilled across branding guidelines, typography, editorial design, social media and email layouts, and end-to-end creative direction.…Senior Graphic Designer with 6+ years of experience leading brand development, UI/UX, and performance-driven digital design. I build scalable visual systems, dynamic motion graphics, and high-converting marketing assets that strengthen brand identity and improve acquisition results. I specialize in creating prototype-to-production designs for landing pages and ad campaigns (Meta/Google), continuously optimizing visuals based on performance metrics to raise CTR and reduce CAC. I’m skilled across branding guidelines, typography, editorial design, social media and email layouts, and end-to-end creative direction.

Orlando Caccavale

Art Director, Brand Designer, Motion Graphic Designer, +3

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Senior Graphic Designer with 6+ years of experience leading brand development, UI/UX, and performance-driven digital design. I build scalable visual systems, dynamic motion graphics, and high-converting marketing assets that strengthen brand identity and improve acquisition results. I specialize in creating prototype-to-production designs for landing pages and ad campaigns (Meta/Google), continuously optimizing visuals based on performance metrics to raise CTR and reduce CAC. I’m skilled across branding guidelines, typography, editorial design, social media and email layouts, and end-to-end creative direction.…Senior Graphic Designer with 6+ years of experience leading brand development, UI/UX, and performance-driven digital design. I build scalable visual systems, dynamic motion graphics, and high-converting marketing assets that strengthen brand identity and improve acquisition results. I specialize in creating prototype-to-production designs for landing pages and ad campaigns (Meta/Google), continuously optimizing visuals based on performance metrics to raise CTR and reduce CAC. I’m skilled across branding guidelines, typography, editorial design, social media and email layouts, and end-to-end creative direction.

Available to hire

Senior Graphic Designer with 6+ years of experience leading brand development, UI/UX, and performance-driven digital design. I build scalable visual systems, dynamic motion graphics, and high-converting marketing assets that strengthen brand identity and improve acquisition results.

I specialize in creating prototype-to-production designs for landing pages and ad campaigns (Meta/Google), continuously optimizing visuals based on performance metrics to raise CTR and reduce CAC. I’m skilled across branding guidelines, typography, editorial design, social media and email layouts, and end-to-end creative direction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Art Director & Senior Graphic Designer at Tu Cliente.com

January 1, 2025 - Present

Lead visual strategy and art direction for key agency clients, building premium brand identities from scratch (e.g., LUDUS Center, Mandolfo, Alma Cafeto, PGR Digital). Design and prototype multiple high-converting landing pages, applying UI/UX best practices to improve lead generation, engagement, and seamless navigation. Develop and scale performance-based digital ad campaigns across Spain, including social media graphic assets and motion graphics for marketing. Continuously optimize visual assets based on performance metrics to improve CTR and reduce acquisition costs.

Broker's Bridge Creative Director / Lead Designer at Brokers Bridge

January 1, 2023 - Present

Directed complete visual identity and UI/UX design for a nationwide real estate referral platform, contributing to the acquisition of 600+ founding users during the initial launch phase. Designed scalable digital assets and motion graphics for Google and Meta Ads, helping reduce Customer Acquisition Cost (CAC) by 35%. Developed comprehensive prototypes and final UI designs focused on user experience, increasing website conversion rate by 40%. Created modular templates for email marketing and social media to streamline internal workflows and ensure cross-channel brand consistency.

Dedicated Graphic Designer at One Way Cargo

January 1, 2021 - December 31, 2023

Designed engaging social media graphics, motion graphics, and marketing collateral to strengthen corporate communication and digital brand presence. Managed end-to-end production of printed materials and vehicle wrapping, overseeing the graphic budget to ensure cost-efficient and high-quality outputs. Developed and implemented functional, informative, and decorative signage systems for multiple corporate workspaces. Directed photo and video shoots to capture high-quality original content for advertising campaigns and internal corporate use.

Junior Graphic Designer at Impulsa Creativos

January 1, 2018 - December 31, 2021

Created comprehensive brand identities, logos, and brand guideline manuals for emerging brands and B2B/B2C companies. Designed digital assets for multiple social media platforms, increasing audience engagement and brand visibility. Laid out and designed editorial pieces and professional corporate presentations, translating complex information into visually appealing layouts.