Peng Hsuan Liaw

UX/UI Designer at Well Buying Industrial Co. Ltd

Conducted mixed-method user and social media research; analyzed Google Analytics and Meta Insights to inform redesign decisions, content hierarchy, and feature prioritization; re-architected website structure; designed responsive wireframes and prototypes in Figma; integrated dynamic data sources with developers; built centralized digital ordering system; produced 3D visuals and motion graphics; led visual identity update.

Design Instructor & Portfolio Coach at Pyx Era Global

Design instructor and portfolio coach; mentored students in integrating research insights and engagement analytics into visual storytelling; taught principles of data-supported content design and guided the creation of digital portfolios optimized for clarity and social media visibility.

Educator / Research Collaboration at SIA International Art Education

Conducted cultural and environmental data collection for sustainable development projects in Ghana and India; cleaned, categorized, and visualized data to reveal key social and behavioral trends; created data visualization frameworks and templates; mentored students and translated research findings into design recommendations.

Design Intern at Bedessee Import Inc.

Supported marketing campaigns through data-driven design; analyzed social media metrics and e-commerce data to improve ad targeting and creative performance; produced and edited 360° product photography and promotional videos; created 3D product renderings and animations using Rhino and KeyShot.

Freelance UX/Web Designer at Well Buying Industrial Co. Ltd.

Conducted mixed-method user and social media research (surveys, interviews, engagement metrics) and cleaned, organized, and analyzed cross-platform data to identify user trends and performance gaps. Analyzed Google Analytics and Meta Insights to inform redesign decisions, content hierarchy, and feature prioritization. Re-architected website structure and designed responsive wireframes and prototypes in Figma, improving navigation and increasing digital engagement rates. Collaborated with developers to integrate dynamic data sources, ensure front-end consistency, and optimize visual performance across platforms. Designed and implemented a centralized digital ordering system, merging client interaction data and sales metrics to streamline B2B communication. Produced 3D visuals, short-form motion graphics, and campaign assets guided by audience engagement metrics to support product rollouts. Led the visual identity update—including color systems, typography, and iconography—based on a

Design Instructor & Portfolio Coach at Pyxera Global

Design Instructor & Portfolio Coach for Service Design Apprentice program; mentored students on integrating research insights and engagement analytics into visual storytelling and design presentations; taught principles of data-supported content design and guided digital portfolios optimized for clarity and social media visibility.