Hi, I’m Otávio Bretas, a digital marketing professional specializing in paid media strategy and product launches since 2016. I started with info products and later focused on paid media, strategy, and growth across multiple channels. I’ve managed over R$4,000,000 in paid media and helped generate more than R$12,000,000 in direct revenue. My technical background fuels a data-driven, results-oriented approach, and I collaborate closely with product, content, and creative teams to align on clear objectives and measurable outcomes. I’ve helped both info products and ecommerce brands optimize funnels, improve ROAS, and scale campaigns with Meta and Google Ads. Fluent in English and French with a native Portuguese, I enjoy working with diverse teams and cultures. I’m open to international opportunities with teams that value structure, transparency, and data-informed decisions. Let’s connect.

Otávio Bretas

Hi, I’m Otávio Bretas, a digital marketing professional specializing in paid media strategy and product launches since 2016. I started with info products and later focused on paid media, strategy, and growth across multiple channels. I’ve managed over R$4,000,000 in paid media and helped generate more than R$12,000,000 in direct revenue. My technical background fuels a data-driven, results-oriented approach, and I collaborate closely with product, content, and creative teams to align on clear objectives and measurable outcomes. I’ve helped both info products and ecommerce brands optimize funnels, improve ROAS, and scale campaigns with Meta and Google Ads. Fluent in English and French with a native Portuguese, I enjoy working with diverse teams and cultures. I’m open to international opportunities with teams that value structure, transparency, and data-informed decisions. Let’s connect.

Available to hire

Hi, I’m Otávio Bretas, a digital marketing professional specializing in paid media strategy and product launches since 2016. I started with info products and later focused on paid media, strategy, and growth across multiple channels. I’ve managed over R$4,000,000 in paid media and helped generate more than R$12,000,000 in direct revenue. My technical background fuels a data-driven, results-oriented approach, and I collaborate closely with product, content, and creative teams to align on clear objectives and measurable outcomes.

I’ve helped both info products and ecommerce brands optimize funnels, improve ROAS, and scale campaigns with Meta and Google Ads. Fluent in English and French with a native Portuguese, I enjoy working with diverse teams and cultures. I’m open to international opportunities with teams that value structure, transparency, and data-informed decisions. Let’s connect.

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Language

Portuguese
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
Italian
Intermediate
Danish
Beginner

Work Experience

Partner and Strategist at Português de Herança
July 1, 2024 - January 1, 2026
Digital product designed for Brazilian mothers abroad. Responsible for paid media, copywriting, and launch strategy. Managed globally targeted ad campaigns, reaching audiences across multiple continents. Developed positioning and conversion funnel strategies. Created bilingual campaigns for multicultural audiences. Co-developed product, messaging, and customer journey.
Media Buyer and Marketing Strategist at Alquimistas do Propósito
March 1, 2023 - June 1, 2024
Led paid traffic for 7 digital launches. Managed campaigns on Meta and Google platforms. Handled both strategic planning and execution. Collaborated with content, creative, and product teams. Used A/B testing and scaled based on performance data.
Paid Media Specialist at Fino Corpo Lingerie
February 1, 2022 - January 1, 2023
Managed paid campaigns for a DTC lingerie brand. Planned and optimized Meta and Google Ads campaigns. Focused on e-commerce conversions and positive ROAS. Hands-on experience with typical e-commerce sales funnels. Familiar with platforms like Shopify. Created remarketing and cart recovery campaigns. Executed A/B tests on creatives and audiences. Tracked key metrics: CPA, CTR, LTV, and ROAS.
Paid Media Specialist and CoFounder at Venda Mais Lingerie
October 1, 2019 - January 1, 2023
Co-created a business focused on launches and paid media. Acted as performance strategist and media buyer. Total ad spend: R$100,000 | Revenue: R$250,000. Built lead generation and sales strategies. Aligned paid media with creative and copy teams. Monitored metrics and optimized in real time. Participated in key strategic decisions with partners. Managed funnels for recurring and launch campaigns.
Paid Media Specialist at Febracis Coaching
January 1, 2019 - June 1, 2020
Managed paid media for the company’s digital products. Specialized in Meta Ads and Google Ads. Executed and optimized lead generation and sales funnels. Promoted to senior media buyer within one year. Supervised a team of 2 junior media buyers. Analyzed metrics and scaled campaigns based on performance. Experience with launches, remarketing, and A/B testing.
Professor de inglês at Wise Up
February 1, 2015 - July 1, 2015
English teacher delivering language instruction with a structured approach.

Education

Bacharelado em Ciências Aeronáuticas at Universidade Estácio de Sá
January 1, 2012 - January 1, 2015

Qualifications

Commercial Pilot
January 11, 2030 - January 21, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education