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Hi, I’m Alex Hanson—branding, design, and illustration specialist based in Pasadena, California. I partner with brands to translate strategy into visually engaging identities, packaging, and digital experiences through research-driven, end-to-end design. Over the past decade I’ve led creative work across PR agencies, startups, and design studios, from on-brand positioning and art direction to print production and on-site shoots. I’m comfortable coordinating with vendors, mentoring junior team members, and delivering polished, print-ready assets.…Hi, I’m Alex Hanson—branding, design, and illustration specialist based in Pasadena, California. I partner with brands to translate strategy into visually engaging identities, packaging, and digital experiences through research-driven, end-to-end design. Over the past decade I’ve led creative work across PR agencies, startups, and design studios, from on-brand positioning and art direction to print production and on-site shoots. I’m comfortable coordinating with vendors, mentoring junior team members, and delivering polished, print-ready assets.

Alex Hanson

Designer, Graphic Designer, Brand Designer, +2

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Hi, I’m Alex Hanson—branding, design, and illustration specialist based in Pasadena, California. I partner with brands to translate strategy into visually engaging identities, packaging, and digital experiences through research-driven, end-to-end design. Over the past decade I’ve led creative work across PR agencies, startups, and design studios, from on-brand positioning and art direction to print production and on-site shoots. I’m comfortable coordinating with vendors, mentoring junior team members, and delivering polished, print-ready assets.…Hi, I’m Alex Hanson—branding, design, and illustration specialist based in Pasadena, California. I partner with brands to translate strategy into visually engaging identities, packaging, and digital experiences through research-driven, end-to-end design. Over the past decade I’ve led creative work across PR agencies, startups, and design studios, from on-brand positioning and art direction to print production and on-site shoots. I’m comfortable coordinating with vendors, mentoring junior team members, and delivering polished, print-ready assets.

Available to hire

Hi, I’m Alex Hanson—branding, design, and illustration specialist based in Pasadena, California. I partner with brands to translate strategy into visually engaging identities, packaging, and digital experiences through research-driven, end-to-end design.

Over the past decade I’ve led creative work across PR agencies, startups, and design studios, from on-brand positioning and art direction to print production and on-site shoots. I’m comfortable coordinating with vendors, mentoring junior team members, and delivering polished, print-ready assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance Designer at Other Twin Creative

January 1, 2017 - Present

End-to-End Brand Strategy, Design, and Illustration. Freelance design work includes branding, packaging, and illustration projects; coordinates with clients and vendors to deliver polished, print-ready assets.

Creative Lead at Likely

August 1, 2025 - Present

Creative lead responsible for preparing print dielines for production, coordinating files between vendors and clients. Experiments with materials and printing techniques to create bespoke packaging designs. Manages and mentors 1–2 junior staff, sharing production processes and QA.

Senior Designer at Carbonate

November 1, 2022 - January 1, 2025

Client-facing role coordinating project timelines and ongoing client relations. Branding built on strategy and concept development to deliver brand assets, custom guidelines, and additional print and web materials. On-site photoshoot art direction experience.

Graphic Designer & Art Direction at Cercone Brown Company

March 1, 2014 - September 1, 2019

Responsible for all creative output across the PR agency. Maintained brand cohesion across multiple (6+) brands & styles simultaneously including print and digital media, paid advertising, OOH campaigns, and internal materials.

Volunteer Designer at Design Exchange Boston

June 1, 2014 - September 1, 2015

Volunteer designer contributing to brand and communications projects.

Graphic Design Intern at Purdue Brand Studio

May 1, 2011 - August 1, 2013

Graphic design internship providing foundational branding and design support.