Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Paid Social Performance Specialist with deep expertise in Meta Ads and Reddit Ads, managing $300K+ in quarterly ad spend across EMEA markets. Consistently delivers 3x–4x ROAS through full-funnel execution, structured A/B testing frameworks, and data-driven creative optimisation across B2B and e-commerce. Experienced in Reddit Ads account management across a portfolio of ~70 advertising partners, translating complex performance data into spend decisions that maximise return at every funnel stage. Skilled in audience segmentation, incrementality analysis, and cross-platform attribution to drive qualified lead generation and sustainable performance growth.…Paid Social Performance Specialist with deep expertise in Meta Ads and Reddit Ads, managing $300K+ in quarterly ad spend across EMEA markets. Consistently delivers 3x–4x ROAS through full-funnel execution, structured A/B testing frameworks, and data-driven creative optimisation across B2B and e-commerce. Experienced in Reddit Ads account management across a portfolio of ~70 advertising partners, translating complex performance data into spend decisions that maximise return at every funnel stage. Skilled in audience segmentation, incrementality analysis, and cross-platform attribution to drive qualified lead generation and sustainable performance growth.

Ourania Ioannou

Performance Marketer, Growth Marketer, Product Marketer, +6





Paid Social Performance Specialist with deep expertise in Meta Ads and Reddit Ads, managing $300K+ in quarterly ad spend across EMEA markets. Consistently delivers 3x–4x ROAS through full-funnel execution, structured A/B testing frameworks, and data-driven creative optimisation across B2B and e-commerce. Experienced in Reddit Ads account management across a portfolio of ~70 advertising partners, translating complex performance data into spend decisions that maximise return at every funnel stage. Skilled in audience segmentation, incrementality analysis, and cross-platform attribution to drive qualified lead generation and sustainable performance growth.…Paid Social Performance Specialist with deep expertise in Meta Ads and Reddit Ads, managing $300K+ in quarterly ad spend across EMEA markets. Consistently delivers 3x–4x ROAS through full-funnel execution, structured A/B testing frameworks, and data-driven creative optimisation across B2B and e-commerce. Experienced in Reddit Ads account management across a portfolio of ~70 advertising partners, translating complex performance data into spend decisions that maximise return at every funnel stage. Skilled in audience segmentation, incrementality analysis, and cross-platform attribution to drive qualified lead generation and sustainable performance growth.

Available to hire

Paid Social Performance Specialist with deep expertise in Meta Ads and Reddit Ads, managing $300K+ in quarterly ad spend across EMEA markets. Consistently delivers 3x–4x ROAS through full-funnel execution, structured A/B testing frameworks, and data-driven creative optimisation across B2B and e-commerce.

Experienced in Reddit Ads account management across a portfolio of ~70 advertising partners, translating complex performance data into spend decisions that maximise return at every funnel stage. Skilled in audience segmentation, incrementality analysis, and cross-platform attribution to drive qualified lead generation and sustainable performance growth.

Skills

Facebook Ads

Instagram

Data Visualization

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Advanced

Work Experience

Paid Social Account Manager — Reddit Ads at Reddit Inc.

January 1, 2026 - Present

Manage a portfolio of 70 advertising partners, owning paid campaign strategies across performance and brand awareness objectives. Implement community-based targeting and audience segmentation to maximise ROI for high-growth accounts. Analyse performance metrics and convert insights into actionable spend optimisation and budget scaling recommendations, including credit line requests and budget allocation. Leverage HEX and Gong to improve workflow efficiency.

Account Manager at Reddit Inc.

January 1, 2026 - Present

Managed a diverse portfolio of 70 advertising partners, driving brand awareness and performance goals. Used data-driven campaign strategies and community-based targeting to achieve a 3x-4x ROAS, demonstrating strong strategic thinking and negotiation skills. Analyzed performance metrics to provide actionable insights and scale ROI for high-growth accounts. Requested and oversaw credit lines for the managed accounts.

Sales Enablement — Meta Ads at Teleperformance

April 1, 2025 - January 1, 2026

Developed and delivered Meta Ads product training programmes to drive measurable performance improvements (+34pt utilisation, +22pt adherence, +13pt quality). Streamlined sales workflows by integrating Meta AI tools and aligning internal optimisation with client growth strategies. Partnered with sales and account management teams to increase advertising solution adoption through structured enablement programmes.

Sales Enablement Specialist - Meta Ads at Teleperformance

April 1, 2025 - January 1, 2026

Directed targeted enablement programs and team coaching, resulting in productivity gains across main KPIs, including a +34 point surge in utilization metrics. Developed enablement programs to increase adoption of advertising solutions. Elevated team performance standards, driving a +22 point improvement in adherence metrics and a +13 point increase in quality metrics through structured Meta Ads product training. Streamlined sales workflows by incorporating Meta AI tools, directly contributing to the team's overarching productivity and quality improvements. Collaborated with sales and account management teams to ensure these internal workflow optimizations aligned with broader client growth strategies.

Paid Social Specialist — Meta Ads at Teleperformance

September 1, 2022 - March 31, 2025

Deployed $300K+ in quarterly ad spend across Facebook, Instagram, and WhatsApp for e-commerce and B2B clients across multiple EMEA markets. Delivered 3x–4x ROAS by building custom and lookalike audiences, structuring campaign hierarchies, and developing cohesive A/B testing plans across hooks, audiences, ad formats, and bid strategies. Used incrementality analysis and cross-platform attribution insights to validate true channel performance and provide data-driven client recommendations. Generated up to 390 qualified leads per quarter and collaborated with creative teams to brief concepts and optimise content. Supported as Deputy Team Lead for escalations.

Digital Marketing Consultant at Meta Marketing Pro Team

September 1, 2022 - April 1, 2025

Managed 390 new leads per quarter through rigorous outbound cold prospecting and lead book management. Analyzed campaign performance and made data-driven recommendations. Consistently drove a 3x-4x ROAS by analyzing campaign statistics and executing aggressive optimizations, including A/B testing, advanced audience targeting, and creative refreshes. Supported knowledge-sharing and internal coaching for team members. Acted as Deputy for the team leader, supporting colleagues and handling demanding client cases.

Content Moderator at TikTok & Pinterest (Teleperformance)

August 1, 2021 - August 31, 2022

Reviewed and optimised content for TikTok and Pinterest while ensuring brand safety and platform quality standards. Developed platform expertise supporting content-driven growth and community engagement strategies.

Content Moderator at TikTok & Pinterest

August 1, 2021 - August 1, 2022

Reviewed and optimized content for TikTok and Pinterest, ensuring brand safety and quality. Monitored community guidelines and user reports to enhance user experience. Gained hands-on platform expertise and insight into content-driven growth strategies.

Assistant Accountant at Chatzidiakos Georgios

February 1, 2020 - July 1, 2021

Oversaw company ledgers, daily financial transactions, and bookkeeping. Identified and corrected discrepancies across accounts.

Assistant Accountant at Lemonakis Ioannis

July 1, 2018 - May 1, 2019

Managed financial entries and payroll through accounting software (Epsilon Net Extra Misthodosia).

Sales Manager (Public) — Retail & Tech

April 1, 2017 - July 31, 2018

Managed a sales team driving daily operations in consumer electronics and tech retail. Trained and coached staff in sales techniques and developed digital marketing initiatives to improve in-store conversions.

Sales Manager at Public (Retail & Tech)

April 1, 2017 - July 1, 2018

Managed a sales team, driving daily operations in consumer electronics and tech retail. Delivered strong results in upselling digital products and services, achieving targets. Trained and coached staff in sales techniques and customer engagement. Developed digital marketing initiatives to boost in-store traffic and conversions.

Bank Employee at National Bank of Greece

October 1, 2016 - April 1, 2017

Supported customer banking operations and financial transactions.