RO

RAMDANI OUSSAMA

Available to hire

I’m a paid ads growth specialist for e-commerce brands with 5 years of experience in media buying and creative strategy.

About

I’m a paid ads growth specialist for e-commerce brands with 5 years of experience in media buying and creative strategy. I help brands drive measurable revenue by connecting advertising performance with the full funnel and business fundamentals.

I lead Google Ads and Meta/TikTok ad strategies end-to-end—owning campaign architecture, reporting, creative briefs, and UGC pipelines—while also optimizing conversions through landing pages, funnels, and experimentation. My work has generated an estimated $10M+ in revenue across client programs and my own e-commerce ventures.

  • 8 years' experience
  • Joined July 2026

Languages

  • EnglishFluent
  • ArabicFluent
  • FrenchAdvanced

Industry experience

  • Retail
  • Media & Entertainment
  • Professional Services
  • Healthcare
  • Real Estate & Construction

Work experience· 6 roles

Performance Marketer & Creative Strategist · Nudge AgencyJan 2025 – Present · 1 yr 11 mos

Lead Google Ads strategy and execution across the client portfolio, owning campaign architecture and performance reporting. Drive creative strategy briefing and UGC briefing, and manage Meta ads media buying across Meta ads clients. Onboard and train new team members by establishing best-practice playbooks and quality benchmarks.

Performance Marketer · Paradox MarketingJan 2024 – Jan 2025 · 1 yr 1 mo

Generated $5M in revenue across 20+ clients spanning healthcare, real estate, e-commerce, and coaching. Scaled Meta and Google Ads programs for startups through established 7-figure businesses. Managed a team of 3 specialists and owned direct client relationships across the full portfolio.

Creative Strategist · 99adsJan 2023 – Dec 2023 · 1 yr

Built creative strategies for automotive, fashion, e-commerce, and affiliate verticals. Led and trained a team of 6 video editors and graphic designers, standardizing creative output and turnaround.

Senior Media Buyer · Clever ConvertersJan 2023 – Jan 2024 · 1 yr 1 mo
Digital Marketing FreelancerJan 2021 – Dec 2023 · 3 yrs
Founder & Operator · Multiple E-commerce StoresJan 2018 – Jan 2021 · 3 yrs 1 mo

Education

Master's in Marketing & Communication · ENCG Casablanca2030 – 2026
IAB Certificate · Interactive Advertising Bureau — Ad World Conference2030 – 2026

Certifications and awards

CPGE Economics, Commerce & Technology2030 – 2026
IAB Certificate2030 – 2026

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