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Hi, I’m Oussama Elafrit, a Marketing & Communications professional with a unique blend of Social and Cultural Anthropology and strategic marketing. I specialize in ethnographic research and cross-cultural consumer insights to inform strategy and drive targeted engagement. I excel at turning client objectives into actionable creative briefs, building authentic brand identities for diverse audiences through data-driven storytelling. My experience spans brand strategy, client relationship management, and content production across digital channels.…Hi, I’m Oussama Elafrit, a Marketing & Communications professional with a unique blend of Social and Cultural Anthropology and strategic marketing. I specialize in ethnographic research and cross-cultural consumer insights to inform strategy and drive targeted engagement. I excel at turning client objectives into actionable creative briefs, building authentic brand identities for diverse audiences through data-driven storytelling. My experience spans brand strategy, client relationship management, and content production across digital channels.

Oussama Elafrit

Marketing Strategist, Brand Strategist, Content Creator, +2

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Hi, I’m Oussama Elafrit, a Marketing & Communications professional with a unique blend of Social and Cultural Anthropology and strategic marketing. I specialize in ethnographic research and cross-cultural consumer insights to inform strategy and drive targeted engagement. I excel at turning client objectives into actionable creative briefs, building authentic brand identities for diverse audiences through data-driven storytelling. My experience spans brand strategy, client relationship management, and content production across digital channels.…Hi, I’m Oussama Elafrit, a Marketing & Communications professional with a unique blend of Social and Cultural Anthropology and strategic marketing. I specialize in ethnographic research and cross-cultural consumer insights to inform strategy and drive targeted engagement. I excel at turning client objectives into actionable creative briefs, building authentic brand identities for diverse audiences through data-driven storytelling. My experience spans brand strategy, client relationship management, and content production across digital channels.

Available to hire

Hi, I’m Oussama Elafrit, a Marketing & Communications professional with a unique blend of Social and Cultural Anthropology and strategic marketing. I specialize in ethnographic research and cross-cultural consumer insights to inform strategy and drive targeted engagement.

I excel at turning client objectives into actionable creative briefs, building authentic brand identities for diverse audiences through data-driven storytelling. My experience spans brand strategy, client relationship management, and content production across digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Account Manager at The Agency

September 1, 2025 - Present

Strategic branding: Developed and executed strategic brand initiatives that redefined client messaging and market positioning, establishing a cohesive brand identity framework that informed all creative development across multiple channels. Client relationship management: Served as primary strategic partner and point of contact, managing project timelines and client expectations while presenting data-backed service recommendations to strengthen brand positioning and market differentiation. Creative direction & briefs: Translated brand goals into clear, actionable creative briefs for copywriters and art directors, ensuring strategic alignment across all deliverables. Project management & delivery: Managed project timelines using Asana, coordinated revisions, and ensured on-time delivery of all brand materials and creative assets.

Brand Ambassador at Mohawk Students' Association (MSA)

January 1, 2024 - January 1, 2026

Content strategy & digital engagement: Implemented community management best practices, tracked KPIs (reach, engagement rate, click-through rate, and conversion metrics) to continuously refine content strategy and maximize audience impact. Performance optimization: Conducted targeted audience research and primary user interviews, achieving a 3.85% engagement rate, 50% follower growth (5k to 7.5k), and top-performing organic reels generating 10k+ impressions. Content production: Created concepts and produced/edited visual assets including photography, graphic design, and short-form video using Adobe Creative Suite and CapCut. Events engagement & logistics: Provided strategic event support and logistical planning for campus-wide initiatives and collaborations, ensuring seamless brand representation.