Hi, I’m Onysha Thomas, a UI/UX designer and creative director with 10+ years of experience translating complex functional and technical requirements into clear, intuitive interfaces across web, mobile, and system-driven platforms. I’m the founder of Pure Onyx Design Studio, where I build scalable design systems and accessible experiences for connected products and digital platforms. I balance brand voice, usability, and technical constraints to create cohesive experiences that scale across devices and teams. I’m known for translating business needs into storytelling-driven designs, leading cross-functional teams, mentoring designers and interns, and leveraging AI to streamline workflows and boost creative output. I’ve delivered frameworks that cut manual touchpoints by up to 80%, boosted engagement by up to 18%, and applied WCAG standards for inclusive experiences. I’ve led multi-disciplinary teams, mentored designers and interns, and championed AI-assisted workflows to speed delivery and unlock creative potential.

Onysha Thomas

Hi, I’m Onysha Thomas, a UI/UX designer and creative director with 10+ years of experience translating complex functional and technical requirements into clear, intuitive interfaces across web, mobile, and system-driven platforms. I’m the founder of Pure Onyx Design Studio, where I build scalable design systems and accessible experiences for connected products and digital platforms. I balance brand voice, usability, and technical constraints to create cohesive experiences that scale across devices and teams. I’m known for translating business needs into storytelling-driven designs, leading cross-functional teams, mentoring designers and interns, and leveraging AI to streamline workflows and boost creative output. I’ve delivered frameworks that cut manual touchpoints by up to 80%, boosted engagement by up to 18%, and applied WCAG standards for inclusive experiences. I’ve led multi-disciplinary teams, mentored designers and interns, and championed AI-assisted workflows to speed delivery and unlock creative potential.

Available to hire

Hi, I’m Onysha Thomas, a UI/UX designer and creative director with 10+ years of experience translating complex functional and technical requirements into clear, intuitive interfaces across web, mobile, and system-driven platforms. I’m the founder of Pure Onyx Design Studio, where I build scalable design systems and accessible experiences for connected products and digital platforms. I balance brand voice, usability, and technical constraints to create cohesive experiences that scale across devices and teams.

I’m known for translating business needs into storytelling-driven designs, leading cross-functional teams, mentoring designers and interns, and leveraging AI to streamline workflows and boost creative output. I’ve delivered frameworks that cut manual touchpoints by up to 80%, boosted engagement by up to 18%, and applied WCAG standards for inclusive experiences. I’ve led multi-disciplinary teams, mentored designers and interns, and championed AI-assisted workflows to speed delivery and unlock creative potential.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

UX/UI Designer at Coltrane Hyde
January 1, 2025 - Present
Led end-to-end product design across discovery, journey mapping, prototyping, and delivery, reducing friction and improving outcomes.
UX/UI Design Instructor at Purdue University
January 1, 2024 - Present
Provided hands-on UX strategy and product design instruction, incorporating Generative AI tools for career transitions; achieved high learner satisfaction and engagement.
Digital Designer at Vanim Group
January 1, 2024 - Present
Designed high-impact digital assets supporting cross-functional goals with strong emphasis on brand and visual hierarchy.
Founder & Creative Director at Pure Onyx Design Studio
January 1, 2023 - Present
Led a full UX redesign for Ave re Wealth.com using human-centered design, reducing visual noise and increasing engagement.
Product Designer at Wish
January 1, 2023 - September 18, 2025
Delivered end-to-end product design improvements with a focus on usability and accessibility to boost engagement.
Senior Designer at Edelman
January 1, 2020 - September 18, 2025
Led design initiatives for client work, elevating design quality and engagement through data-driven visuals and cross-functional collaboration.
Visual Designer at KISI
January 1, 2017 - September 18, 2025
Created visual assets and onboarding materials to support global expansion and reduce training time for regional account managers.
UX/UI Designer at Coltrane Hyde
January 1, 2025 - Present
Led end-to-end product design efforts across the full life cycle — from discovery and journey mapping to prototype and delivery — cutting manual touchpoints by 80% and significantly reducing user friction.
UX/UI Design Instructor at Purdue University
January 1, 2024 - Present
Delivered hands-on training in UX strategy, product design, and generative AI tools to career-transitioning adult learners, achieving a 95% satisfaction rate and measurable improvements in learner engagement.
Digital Designer at Vaniam Group
January 1, 2025 - September 18, 2025
Designed high-impact digital assets that supported cross-functional project goals while balancing brand, messaging, and visual hierarchy.
Senior Brand & Marketing Designer at Wish
January 1, 2021 - September 18, 2025
Boosted engagement (+15%) by leading global merchant campaigns with design thinking and data-driven strategy. Improved adoption & alignment (70%) by producing 40+ interactive training modules and unifying design systems across teams. Drove conversions (+4% → 45%) through a usability-focused redesign of the infrastructure and dispute resolution experience.
Product Designer at Wish
January 1, 2023 - September 18, 2025
Led the end-to-end redesign of the merchant onboarding experience using UX research, usability testing, and interaction design—resulting in a 41% increase in verification completion. Applied progressive disclosure techniques and simplified UX patterns to streamline workflows, supporting product design consistency at scale. Created multilingual onboarding assets to support global expansion, reducing training time for regional account managers by 25%.
Senior Designer at Edelman
January 1, 2020 - September 18, 2025
Drove $5M+ in new business wins by leading visual strategy for client RFPs and blending storytelling with design thinking. Elevated design quality and engagement through data-rich infographics (+35% engagement) and mentoring junior designers, cutting revision cycles by 15%. Standardized brand execution by presenting UX-driven concepts to stakeholders and enforcing design guidelines across departments.
Visual Designer at Kisi
January 1, 2017 - September 18, 2025
Improved product usability and support by overhauling documentation and onboarding UX, reducing support tickets by 40% and boosting first-time user satisfaction. Accelerated delivery and consistency by developing a modular design system across three product lines, streamlining dev cycles and UI alignment. Drove user engagement (+15%) through UX research, refined personas, and A/B testing strategy, embedding feedback into agile product design.
UX/UI Designer at Coltrane Hyde
January 1, 2025 - Present
Led end-to-end product design across the full lifecycle—from discovery and journey mapping to prototyping and delivery—reducing manual touchpoints by 80% and cutting user friction. Mentored interns through live feedback sessions and design walkthroughs, bridging classroom theory with real-world UX practice. Delivered an accessible, mobile-first tour platform for a cultural attraction, meeting WCAG standards and achieving 85% stakeholder satisfaction.
UX/UI Design Instructor at Purdue University
January 1, 2024 - Present
Delivered hands-on training in UX strategy, product design, and generative AI tools to career-transitioning adult learners, achieving 95% satisfaction and measurable improvements in learner engagement. Redesigned weekly guided practices to improve learner engagement and understanding of usability testing and interaction design. Provided personalized 1-on-1 feedback to learners from diverse professional backgrounds to help them grow practical skills in journey mapping and accessibility thinking.
Digital Designer at Van iam Group
January 1, 2025 - September 18, 2025
Designed high-impact digital assets that supported cross-functional project goals while balancing brand, messaging, and visual hierarchy. Collaborated with design leads under tight timelines to refine proposals using clear UX principles and accessible layouts. Aligned interaction design and storytelling in presentation decks to ensure consistency across merchant-facing products.
Founder & Creative Director at Pure O’Nyx Design Studio
January 1, 2023 - Present
Led a full UX redesign of Ave re Wealth.com using human-centered design, cutting visual noise by 20% and increasing engagement by 18%. Designed scalable, accessible experiences for The Boris Lawrence Henderson Foundation’s cultural competence program, driving inclusivity and retention across enterprise teams. Integrated generative AI into design workflows, automating repetitive tasks and boosting productivity by 20%.
Product Designer at Wish
January 1, 2023 - September 18, 2025
Led end-to-end redesign of the merchant onboarding experience using UX research, usability testing, and interaction design—achieving a 41% increase in verification completion. Applied progressive disclosure techniques and simplified UX patterns to streamline complex workflows, supporting product design consistency across merchant-facing products.
Senior Designer at Edelman
January 1, 2020 - September 18, 2025
Drove $5M+ in new business wins by leading visual strategy for client RFPs and blended storytelling with design thinking. Elevated design quality and engagement through data-rich infographics (+35% engagement) and mentoring junior designers, cutting revision cycles. Standardized brand execution by presenting UX-driven concepts to stakeholders and enforcing design guidelines across departments.
Visual Designer at Kisi
January 1, 2017 - September 18, 2025
Improved product usability and onboarding UX by overhauling documentation and onboarding UX, reducing support tickets by 40% and boosting first-time user satisfaction. Accelerated delivery and consistency by developing a modular design system across three product lines; drove user engagement (+15%) through UX research, refined personas, and A/B testing, embedding feedback in agile product design.
UX/UI Designer at Simplilearn / Purdue University
October 1, 2024 - Present
Delivered expert-led instruction in UI design, UX strategy, and design systems; supported professionals transitioning into product and UI-focused roles with hands-on Figma workflows and prototyping.
Digital Designer at Vanium Group
November 1, 2024 - February 1, 2025
Designed high-fidelity UI and visual interface assets for digital experiences, proposals, and client-facing platforms.
Product Designer at Wish
January 1, 2021 - February 1, 2023
Led UI and UX design for large-scale, system-driven e-commerce platforms (web and mobile), and redesigned merchant onboarding to improve verification completion by 41% through clearer UI flows.
Senior Brand & Marketing Designer at Wish
September 1, 2020 - January 1, 2021
Created UI-adjacent frameworks and interfaces for internal tools and merchant-facing experiences; built 40+ interactive training modules under a cohesive design system, increasing adoption by 70%.
Senior Designer at Edelman
July 1, 2017 - September 1, 2020
Led UI-adjacent visual strategy for high-stakes RFPs and digital presentations, contributing to $5M+ in new business wins.
Visual Designer at Kisi
February 1, 2015 - June 1, 2017
Designed UI components and interfaces for connected security products and system-driven platforms; built and maintained a modular design system across three product lines.

Education

Bachelor of Fine Arts at CUNY LaGuardia College
January 11, 2030 - January 1, 2016
Fine Arts at New York City College of Technology
January 11, 2030 - January 1, 2012
Tools & Technology at Howard University
January 11, 2030 - September 18, 2025
Bachelor of Fine Arts (Cum Laude): Communication Design at New York City College of Technology
January 11, 2030 - January 1, 2016
Fine Arts at New York City College of Technology
January 11, 2030 - January 1, 2012
Tools & Technology at Howard University
January 11, 2030 - September 18, 2025
Bachelor of Fine Arts (Cum Laude): Communication Design at New York City College of Technology
January 11, 2030 - January 1, 2016
Bachelor of Fine Arts (Cum Laude) in Communication Design at New York City College of Technology
January 11, 2030 - January 1, 2016
Fine Arts at Howard University
January 11, 2030 - January 1, 2012

Qualifications

Bachelor of Fine Arts (Cum Laude): Communication Design
January 11, 2030 - January 1, 2016
Professional Scrum Master™
January 11, 2030 - February 1, 2026
Google Project Management Certificate
December 1, 2025 - December 1, 2025
Grow Your Business: Meta Blueprint
March 1, 2024 - March 1, 2024
Instagram Marketing: Meta Blueprint
March 1, 2024 - March 1, 2024

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Professional Services, Education