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I'm Owen West, a Brand Strategist and Brand & Identity Designer focused on creating commercially driven brands for hospitality, food & drink, retail and service businesses. I blend strategic thinking, visual identity design, and real-world operations experience to build brands that are visually distinctive and commercially effective. As an independent practitioner, I lead end-to-end branding projects from strategy and consumer research to identity systems, web design, and customer experience implementation. My background leading hospitality operations gives me practical insight into customer behavior, business performance, and how brands perform in real environments.…I'm Owen West, a Brand Strategist and Brand & Identity Designer focused on creating commercially driven brands for hospitality, food & drink, retail and service businesses. I blend strategic thinking, visual identity design, and real-world operations experience to build brands that are visually distinctive and commercially effective. As an independent practitioner, I lead end-to-end branding projects from strategy and consumer research to identity systems, web design, and customer experience implementation. My background leading hospitality operations gives me practical insight into customer behavior, business performance, and how brands perform in real environments.

Owen West

Brand Strategist, Brand Designer, Designer, +2

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I'm Owen West, a Brand Strategist and Brand & Identity Designer focused on creating commercially driven brands for hospitality, food & drink, retail and service businesses. I blend strategic thinking, visual identity design, and real-world operations experience to build brands that are visually distinctive and commercially effective. As an independent practitioner, I lead end-to-end branding projects from strategy and consumer research to identity systems, web design, and customer experience implementation. My background leading hospitality operations gives me practical insight into customer behavior, business performance, and how brands perform in real environments.…I'm Owen West, a Brand Strategist and Brand & Identity Designer focused on creating commercially driven brands for hospitality, food & drink, retail and service businesses. I blend strategic thinking, visual identity design, and real-world operations experience to build brands that are visually distinctive and commercially effective. As an independent practitioner, I lead end-to-end branding projects from strategy and consumer research to identity systems, web design, and customer experience implementation. My background leading hospitality operations gives me practical insight into customer behavior, business performance, and how brands perform in real environments.

Available to hire

I’m Owen West, a Brand Strategist and Brand & Identity Designer focused on creating commercially driven brands for hospitality, food & drink, retail and service businesses. I blend strategic thinking, visual identity design, and real-world operations experience to build brands that are visually distinctive and commercially effective.

As an independent practitioner, I lead end-to-end branding projects from strategy and consumer research to identity systems, web design, and customer experience implementation. My background leading hospitality operations gives me practical insight into customer behavior, business performance, and how brands perform in real environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Independent Brand Strategist & Designer at ow.

February 1, 2024 - Present

Founded and lead an independent branding studio specialising in hospitality, food & drink, retail and service-based businesses. Deliver end-to-end brand development projects spanning strategy, consumer research, positioning, identity systems, web design and creative direction.

Independent Hospitality Professional at Self-Employed / Contract

January 1, 2024 - Present

Provided operational support and leadership across hospitality businesses throughout Manchester and London, working directly with owners and management teams to improve service delivery, customer experience and business performance.

Assistant Manager at The Ivy House

January 1, 2023 - January 1, 2024

Supported front-of-house management of a high-volume restaurant and bar, overseeing service standards, team coordination and customer experience within a fast-paced hospitality environment.

Duty & Operations Manager at Mitchells & Butlers

January 1, 2022 - January 1, 2022

Progressed into a commercially focused management role overseeing operations, customer engagement and growth initiatives across hospitality venues; led partnership campaigns and customer acquisition strategies.

Assistant Manager at Fuggles Beer Cafe

January 1, 2023 - January 1, 2023

Managed operations within an award-winning UK Top 50 food and drink venue; led team development, customer experience and operational performance; managed supplier relations and events.

Brand Designer / Project Lead (Selected Projects) at CHICSKINS (Modern Heritage)

January 1, 2025 - January 1, 2026

Brand strategy, identity design, packaging design and web design for a modern heritage snacks brand; defined market positioning and built a scalable brand system.

Brand Strategist (Selected Projects) at THE POINT ASTLEY

January 1, 2025 - January 1, 2025

Addressed disconnect between digital presence and revenue streams; developed revised brand direction focused on events and venue hire; delivered refreshed identity and redesigned digital assets.

Brand Designer (Selected Projects) at MILLIE RAE

January 1, 2025 - January 1, 2025

Developed brand strategy, identity design and web presence for an independent florist; conducted audience research and created a refined visual language balancing elegance with individuality.