I am an innovative and results-driven Creative Lead and Senior Art Director with more than two decades of experience delivering impactful visual solutions across branding, advertising, digital, and marketing. I excel at leading cross-functional creative teams, developing campaigns, and translating strategy into powerful visual narratives that build strong brands. I am passionate about storytelling, design innovation, and creating brand experiences that resonate with audiences in the UAE and regional markets. I thrive on building collaborative environments with designers, copywriters, videographers, and animators, guiding campaigns from concept to execution, and turning strategic insights into visually compelling narratives that drive business outcomes.

Chris Owen Genuino

I am an innovative and results-driven Creative Lead and Senior Art Director with more than two decades of experience delivering impactful visual solutions across branding, advertising, digital, and marketing. I excel at leading cross-functional creative teams, developing campaigns, and translating strategy into powerful visual narratives that build strong brands. I am passionate about storytelling, design innovation, and creating brand experiences that resonate with audiences in the UAE and regional markets. I thrive on building collaborative environments with designers, copywriters, videographers, and animators, guiding campaigns from concept to execution, and turning strategic insights into visually compelling narratives that drive business outcomes.

Available to hire

I am an innovative and results-driven Creative Lead and Senior Art Director with more than two decades of experience delivering impactful visual solutions across branding, advertising, digital, and marketing. I excel at leading cross-functional creative teams, developing campaigns, and translating strategy into powerful visual narratives that build strong brands. I am passionate about storytelling, design innovation, and creating brand experiences that resonate with audiences in the UAE and regional markets.

I thrive on building collaborative environments with designers, copywriters, videographers, and animators, guiding campaigns from concept to execution, and turning strategic insights into visually compelling narratives that drive business outcomes.

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Language

English
Fluent

Work Experience

Creative Lead & Senior Art Director at O M C Precision Marketing Management
December 12, 2012 - Present
Key Responsibilities: Directed the creative strategy and execution for integrated campaigns across digital, social, print, video, and experiential platforms. Led and mentored multidisciplinary creative teams (designers, copywriters, videographers, animators) to produce high-quality, on-brand work. Collaborated with senior stakeholders, marketing, and sales teams to align creative vision with business objectives. Oversaw brand identity development projects, ensuring consistency and innovation across all consumer touchpoints. Managed budgets, timelines, and resources for large-scale projects and campaigns. Presented and pitched creative concepts to clients and executives, securing buy-in and project approval. Researched and applied emerging trends, technologies, and design methodologies to maintain a competitive edge. Ensured creative output met international standards while reflecting cultural relevance in the UAE/ regional market

Education

Bachelor of Fine Arts Major in Advertising at Technological University of the Philippines
June 1, 1992 - April 30, 1996
Advertising, Design, Production, Photography, Painting and Visual Arts, Illustration.

Qualifications

Adobe Creative Cloud Pro
January 11, 2030 - February 9, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Government