Available to hire
Product Designer with diverse experience creating innovative, user-centered designs across communication design, UI/UX, design systems, and WordPress web design. Skilled in collaborative research, workshop facilitation, and rapid prototyping to translate complex requirements into seamless end-to-end interfaces.
Committed to improving user engagement and satisfaction through thoughtful design strategies, and increasingly applying agentic AI workflows to accelerate design-to-development and MVP delivery.
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Skills
Experience Level
Expert
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Work Experience
Product Designer at MON.co | LiquidX Studio | BitAsia
April 1, 2025 - PresentDesigned and supported 0-1 venture SaaS products for go-to-market at the Web2/Web3 intersection. Managed multiple projects under tight deadlines, coordinated with developers across the end-to-end product lifecycle, and brainstormed with managers and founders on enhancements and features. Built comprehensive Figma design systems, UI wireframes, and rapid prototypes, and pushed designs into agentic AI design-development environments. Conducted user and market research, facilitated design thinking workshops, and reviewed product analytics for MVP performance. Authored product strategy proposals and PRDs/feature documentation to align design and engineering.
UIUX Designer & Product Researcher at InfoSun Learning Systems
December 1, 2024 - March 31, 2025Led design and product-market research for an AI-powered drag-and-drop app builder competing with tools like Softr, Bubble.io, and Jotform. Accelerated first MVP deployment within one week through close collaboration with project managers and developers, reducing time-to-market by 25%. Defined and positioned the product roadmap via competitor and market analysis. Established design best practices and implemented a scalable atomic design system, supporting 100+ features across 25 unique app-building flows.
UIUX Designer at Beyondsoft
September 1, 2024 - March 31, 2025Collaborated with Skillsfuture SG to iterate Figma UI wireframes and build full-fledged UI prototypes for the Skillsfuture Levy processing web app, delivering user-centered solutions aligned to client requirements. Served as a primary full-time designer for six months with minimal guidance while onboarding into complex system functionality to meet performance expectations (90โ100%). Maintained and streamlined 200+ design system components in Figma across 100+ screens using multi-select and auto layout, improving file structure and reducing design update time by 300% while improving team collaboration.
Freelance UIUX Designer at 99 Group | 99.co
May 1, 2024 - PresentDesigned and developed high-converting, visually compelling modern real estate landing pages using WordPress Elementor. Ensured performance marketing standards and responsive optimization for lead generation across paid advertising and SEO. Independently led creative visual theme and art direction with Elementor Design Systems and Global Styles, including information architecture, media selection, content curation, and CTA placement to reduce mobile bounce rate for the majority of users. Used current winning-landing-page design trends and AI tools for persuasive copywriting to increase lead conversion rates up to 35% per campaign.
UIUX Designer at Ozborn Phua +65 85307760 (self/portfolio work; company name not provided)
March 1, 2024 - March 1, 2024Created interactive, animated prototypes to demonstrate key UI behaviors, improving cross-functional alignment and reducing design handoff time by 30%, while ensuring solutions matched user needs.
Junior UIUX Designer at Proteus Design & Tech
October 1, 2023 - February 29, 2024Designed and implemented responsive web and mobile UI on low-code platforms (Bubble.io, Wix) to build SaaS for government, technology, and e-commerce clients. Directed design for a responsive military training planner for ST Engineering, delivering a high-fidelity Figma prototype within a two-week sprint and leading a team of three designers to incorporate intuitive calendars, tables, and forms (95% improved satisfaction). Built front-end for an interior design project management web app on Bubble.io, translating client requirements into intuitive user flows for complete alignment. Enhanced marketing website on Wix by highlighting core USPs, improving user engagement by 30%.
UIUX Designer at Ozborn Phua +65 85307760
October 1, 2023 - October 1, 2023Created interactive, animated prototypes to demonstrate key UI behaviors, improving cross-functional alignment and reducing design handoff time by 30%, while ensuring solutions aligned with user needs.
Product Research Moderator at TA TA Elxsi
August 1, 2022 - October 1, 2022Contracted for product testing of facial recognition technology on tablet and mobile devices for Apple Inc. research studies. Guided participants (ages 7โ50) through face/head-movement video data collection covering 29 unique tasks per session and recorded 100+ observations across 5โ6 participants per day.
Product Research Moderator (Contract) at TA TA Elxsi
August 1, 2022 - October 31, 2022Moderated product research testing facial recognition technology on tablet and mobile devices for Apple Inc. across multiple multi-month research studies. Guided participants aged 7โ50 through structured face and head-movement video capture tasks, recording 29 unique tasks per session and noting 100+ observations across 5โ6 participants per day.
Content & UIUX Designer at BTWN Creative Marketing
September 1, 2020 - December 31, 2020Managed projects across social media marketing, content strategy, user research, and UI/UX wireframing for course education and mental wellness platforms. Developed four user personas, mapped pain points into user journeys, and redesigned a mobile course business platform (NEXLeader) to improve user satisfaction by 15%. Conducted competitive analysis of four websites, then redesigned and developed INONE Storyโs Wix site to improve traffic by 40% while managing social media content strategy and increasing engagement up to 450%.
Education
Associate UIUX Designer (NTUC LearningHub, SkillsFuture SCTP) at NTUC LearningHub, SkillsFuture
September 1, 2023 - September 1, 2023Bachelor of Design (Communication Design) (Distinction) at Royal Melbourne Institute of Technology (RMIT -SIM)
August 1, 2022 - August 1, 2022International Baccalaureate (Visual Arts, Design) at School of The Arts
January 1, 2017 - January 1, 2017Qualifications
Industry Experience
Software & Internet, Education, Government, Real Estate & Construction, Media & Entertainment, Professional Services, Computers & Electronics, Financial Services, Non-Profit Organization
Skills
Experience Level
Expert
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Intermediate
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