Pablo Crayo

Director, Display at iProspect

Managed digital media strategies for a key fashion client, overseeing $5M spend.

Data Strategy at TBWA/Chiat Day

Developed measurement framework with proper selection of KPIs and diagnostic metrics for effective monitoring of client marketing initiatives.

Head of Digital at Forward 3D

Increased U.S. client portfolio by securing 3 new accounts through strategic pitching and onboarding across Display & Social.

Sr. Director, Partnerships at RGM Group (Moxie / AOL / Morpheus / Everyday Health)

Coordinated partnerships efforts for counterless projects spanning multiple industries, fostering client growth and loyalty.

Data Strategist at WPP

Led data strategy and ad-server migration for American Airlines, reducing tag development time by 35% across 10 campaigns through enhanced coordination. Architected an audience framework spanning funnel stages and channels, reducing ad waste and maximizing campaign exposure. Spearheaded brand activation initiatives including a multi-city augmented reality board game to promote financial literacy and engagement.

Director, Media at MediaCom

Led teams of 25 to 60 specialists across SEO, Search, Social, Digital, Partnerships, and Activation, ensuring client KPI attainment. Developed and launched a multi-city AR board game to promote financial literacy, increasing brand metrics and standardizing workflows across teams, reducing time on laborious manual work by 15%.

Data Strategy at TBWA Chiat Day

Developed measurement framework with proper selection of KPIs and diagnostic metrics for effective monitoring of client marketing initiatives.