Pablo Crayo
About
- 19 years' experience
- Joined March 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
- Other
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Work experience· 8 roles
Led data strategy and ad-server migration for American Airlines, reducing tag development time by 35% across 10 campaigns through enhanced coordination. Architected an audience framework spanning funnel stages and channels, reducing ad waste and maximizing campaign exposure. Spearheaded brand activation initiatives including a multi-city augmented reality board game to promote financial literacy and engagement.
Led teams of 25 to 60 specialists across SEO, Search, Social, Digital, Partnerships, and Activation, ensuring client KPI attainment. Developed and launched a multi-city AR board game to promote financial literacy, increasing brand metrics and standardizing workflows across teams, reducing time on laborious manual work by 15%.
Developed measurement framework with proper selection of KPIs and diagnostic metrics for effective monitoring of client marketing initiatives.
Education
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