Pierre Guernon

Available to hire

I'm a dynamic, results-oriented marketing professional with 13+ years of international experience across Canada, the United States, Australia, and New Zealand.

About

I’m a dynamic, results-oriented marketing professional with 13+ years of international experience across Canada, the United States, Australia, and New Zealand. I specialize in coordinating multi-channel campaigns, executing digital strategies, and driving revenue growth for recreational and sports-related brands. I excel in project management, stakeholder coordination, event activations, and product launches through fractional marketing engagements, with a passion for endurance sports and sustainable, data-driven growth.

I have deep expertise in CRM integrations, SEO/SEM, and data-driven activations that amplify brand visibility and consumer engagement. I partner with cross-functional teams to build scalable marketing roadmaps, negotiate with stakeholders, and translate market research into ROI-focused actions aligned with brand values and ESG commitments.

  • 14 years' experience
  • Joined February 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet
  • Education
  • Non-Profit Organization

More experts in Sydney, Australia

Work experience· 8 roles

Fractional Innovation & Marketing Consultant · Kalū CoDec 2022 – Present · 4 yrs

Fractional marketing leadership driving scalable growth for a Canadian B‑Corp pet food brand, overseeing multi-channel campaigns, e‑commerce performance, ROI/ROAS analysis, CRM/ERP integrations (Shopify, HubSpot, Salesforce), affiliate strategies, and sustainability/ESG branding. Led design thinking, UX/UI customer journeys, product launch coordination, brand guidelines, and content/asset delivery for weekly sprints and campaigns.

Design Thinking, Business and Innovation Mentor · Flots & Novarium Accelerator, CanadaFeb 2021 – Dec 2023 · 2 yrs 11 mos

Senior mentor guiding large cross-functional creative teams (50+ members) on omnichannel campaigns and e‑commerce optimization for SMEs and large organizations; developed innovation roadmaps, UX/UI prototyping, and brand storytelling; improved client conversion and growth through data-driven roadmaps and agile practices.

Marketing Director · ANEB (Québec – Eating Disorders Québec)Mar 2020 – Dec 2021 · 1 yr 10 mos

Led national marketing, communications, and fundraising for a leading non-profit; navigated crisis contexts, collaborated with clinical and public health stakeholders, and elevated donor engagement and awareness through strategic campaigns.

Innovation & Marketing Director · Accelerer Agency, CanadaFeb 2019 – Dec 2023 · 4 yrs 11 mos
Account Manager, Marketing Director · MXO Agency MontréalJul 2017 – Jan 2020 · 2 yrs 7 mos
Marketing & Public Relations Specialist · Fairmont Tremblant – Accor HotelsDec 2015 – Jun 2017 · 1 yr 7 mos
Marketing & Public Relations Executive · Montreal Symphony OrchestraDec 2014 – Dec 2015 · 1 yr 1 mo
Public Relations Executive · Public Relations Without BordersOct 2012 – Dec 2015 · 3 yrs 3 mos

Education

Master of Business, M.Sc. in Innovation Management · HEC Montréal - Business School2030 – 2022
Graduate Diploma, Sustainability Management · Laval University2030 – 2021
Bachelor, Communications & Public Relations · Laval University2030 – 2013

Certifications and awards

Certificate of Competence2030 – 2026

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