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I'm a dynamic, results-oriented marketing professional with 13+ years of international experience across Canada, the United States, Australia, and New Zealand. I specialize in coordinating multi-channel campaigns, executing digital strategies, and driving revenue growth for recreational and sports-related brands. I excel in project management, stakeholder coordination, event activations, and product launches through fractional marketing engagements, with a passion for endurance sports and sustainable, data-driven growth. I have deep expertise in CRM integrations, SEO/SEM, and data-driven activations that amplify brand visibility and consumer engagement. I partner with cross-functional teams to build scalable marketing roadmaps, negotiate with stakeholders, and translate market research into ROI-focused actions aligned with brand values and ESG commitments.…I'm a dynamic, results-oriented marketing professional with 13+ years of international experience across Canada, the United States, Australia, and New Zealand. I specialize in coordinating multi-channel campaigns, executing digital strategies, and driving revenue growth for recreational and sports-related brands. I excel in project management, stakeholder coordination, event activations, and product launches through fractional marketing engagements, with a passion for endurance sports and sustainable, data-driven growth. I have deep expertise in CRM integrations, SEO/SEM, and data-driven activations that amplify brand visibility and consumer engagement. I partner with cross-functional teams to build scalable marketing roadmaps, negotiate with stakeholders, and translate market research into ROI-focused actions aligned with brand values and ESG commitments.

Pierre Guernon

Fractional CMO, Growth Marketer, Brand Strategist, +2

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I'm a dynamic, results-oriented marketing professional with 13+ years of international experience across Canada, the United States, Australia, and New Zealand. I specialize in coordinating multi-channel campaigns, executing digital strategies, and driving revenue growth for recreational and sports-related brands. I excel in project management, stakeholder coordination, event activations, and product launches through fractional marketing engagements, with a passion for endurance sports and sustainable, data-driven growth. I have deep expertise in CRM integrations, SEO/SEM, and data-driven activations that amplify brand visibility and consumer engagement. I partner with cross-functional teams to build scalable marketing roadmaps, negotiate with stakeholders, and translate market research into ROI-focused actions aligned with brand values and ESG commitments.…I'm a dynamic, results-oriented marketing professional with 13+ years of international experience across Canada, the United States, Australia, and New Zealand. I specialize in coordinating multi-channel campaigns, executing digital strategies, and driving revenue growth for recreational and sports-related brands. I excel in project management, stakeholder coordination, event activations, and product launches through fractional marketing engagements, with a passion for endurance sports and sustainable, data-driven growth. I have deep expertise in CRM integrations, SEO/SEM, and data-driven activations that amplify brand visibility and consumer engagement. I partner with cross-functional teams to build scalable marketing roadmaps, negotiate with stakeholders, and translate market research into ROI-focused actions aligned with brand values and ESG commitments.

Available to hire

I’m a dynamic, results-oriented marketing professional with 13+ years of international experience across Canada, the United States, Australia, and New Zealand. I specialize in coordinating multi-channel campaigns, executing digital strategies, and driving revenue growth for recreational and sports-related brands. I excel in project management, stakeholder coordination, event activations, and product launches through fractional marketing engagements, with a passion for endurance sports and sustainable, data-driven growth.

I have deep expertise in CRM integrations, SEO/SEM, and data-driven activations that amplify brand visibility and consumer engagement. I partner with cross-functional teams to build scalable marketing roadmaps, negotiate with stakeholders, and translate market research into ROI-focused actions aligned with brand values and ESG commitments.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Work Experience

Fractional Innovation & Marketing Consultant at Kalū Co

December 1, 2022 - Present

Fractional marketing leadership driving scalable growth for a Canadian B‑Corp pet food brand, overseeing multi-channel campaigns, e‑commerce performance, ROI/ROAS analysis, CRM/ERP integrations (Shopify, HubSpot, Salesforce), affiliate strategies, and sustainability/ESG branding. Led design thinking, UX/UI customer journeys, product launch coordination, brand guidelines, and content/asset delivery for weekly sprints and campaigns.

Design Thinking, Business and Innovation Mentor at Flots & Novarium Accelerator, Canada

February 1, 2021 - December 1, 2023

Senior mentor guiding large cross-functional creative teams (50+ members) on omnichannel campaigns and e‑commerce optimization for SMEs and large organizations; developed innovation roadmaps, UX/UI prototyping, and brand storytelling; improved client conversion and growth through data-driven roadmaps and agile practices.

Account Manager, Marketing Director at MXO Agency Montréal

July 1, 2017 - January 1, 2020

Led end-to-end client marketing accounts, brand and awareness campaigns, and analytics; managed approximately $800K in annual budgets; aligned creative and strategic goals to drive client growth; delivered marketing funnels, programmatic buys, and multi-platform campaigns for portfolio clients.

Innovation & Marketing Director at Accelerer Agency, Canada

February 1, 2019 - December 1, 2023

Directed accelerator programs FLOTS, CANAL, and OCEAN EDGE; managed cross-functional teams to deliver 360° campaigns across startups and SMEs; led NPD, branding, and ESG-aligned marketing; drove client revenue growth and ROI through integrated digital strategies.

Marketing Director at ANEB (Québec – Eating Disorders Québec)

March 1, 2020 - December 31, 2021

Led national marketing, communications, and fundraising for a leading non-profit; navigated crisis contexts, collaborated with clinical and public health stakeholders, and elevated donor engagement and awareness through strategic campaigns.

Marketing & Public Relations Specialist at Fairmont Tremblant – Accor Hotels

December 1, 2015 - June 1, 2017

PR/marketing management for a luxury resort; boosted occupancy and engagement via media/influencer activations and GTM strategies; managed crisis communications and brand collateral to support regional revenue growth.

Marketing & Public Relations Executive at Montreal Symphony Orchestra

December 1, 2014 - December 1, 2015

Directed marketing and public relations initiatives; supported fundraising and audience development; executed campaigns for concert series and events, enhancing brand presence and engagement.

Public Relations Executive at Public Relations Without Borders

October 1, 2012 - December 1, 2015

Crisis communications, media outreach, and strategic PR for NGO clients; contributed to high-impact campaigns and sustained audience engagement with transparent messaging and outreach.