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Hi, I’m Paula Alessandra. I’m an Art Director and Graphic Designer with 12 years of experience crafting online and offline visual materials, branding, and advertising campaigns. I thrive on collaborating with international teams and serving diverse clients. I’m self-taught, creative, detail-oriented, and adaptable to new tools, styles, and challenges.…

Paula Alessandra

Art Director, Graphic Designer, Visual Effects Artist, +7

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Hi, I’m Paula Alessandra. I’m an Art Director and Graphic Designer with 12 years of experience crafting online and offline visual materials, branding, and advertising campaigns. I thrive on collaborating with international teams and serving diverse clients. I’m self-taught, creative, detail-oriented, and adaptable to new tools, styles, and challenges.…

Available to hire

Hi, I’m Paula Alessandra. I’m an Art Director and Graphic Designer with 12 years of experience crafting online and offline visual materials, branding, and advertising campaigns.

I thrive on collaborating with international teams and serving diverse clients. I’m self-taught, creative, detail-oriented, and adaptable to new tools, styles, and challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Intermediate

Work Experience

Graphic Designer at CDAM DESIGN

March 1, 2019 - September 28, 2025

Full-Time • On-site • Created visual concepts, branding, and promotional materials for events. Designed invitations, menus, packaging, tags, t-shirts, and custom gifts. Artwork finalization, vectorization, and graphic production. Client service and management of creative requests.

Art Director at PONTOCOM.AG

January 1, 2021 - September 28, 2025

Contract • Remote • Development of branding and visual identity: logos, brand guides, stationery. Creation of digital and print materials: social media posts, infographics, flyers, and billboards. Image editing and retouching.

Designer / Marketing Analyst at KEUNE HAIRCOSMETICS

November 1, 2023 - September 28, 2025

Full-Time • Hybrid • Development of online and offline materials. Creation of presentations, e-commerce banners, GIFs, email marketing, and ads. Packaging design, gifts, promotional items, catalogs, POS displays, and brochures. Artwork preparation for print, presentations, and graphic production.

Senior Art Director at I-CHERRY

September 1, 2024 - September 28, 2025

Temporary Contract • Remote • Created and adapted Key Visuals for digital campaigns. Designed motion graphics, GIFs, banners, and assets for paid media (Meta Ads, Google Ads) and social media. Produced email marketing and CRM materials. Edited and retouched images for visual optimization. Conducted competitor analysis, trend research, and visual references.

Graphic Designer - Paid Ads / Image Editor at ODDITY

June 23, 2025 - August 29, 2025

International Contract (USA) • Remote • High-quality retouching of product and skin images. Creation of ad layouts for multiple digital campaigns. Visual optimization for A/B testing performance. Collaboration with US-based teams, English communication.