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Hi, I'm Pahel Lalani, a marketing and digital media enthusiast based in Toronto. I combine data-driven content strategy with a creative eye to build engaging campaigns across CMS, email, and social channels. Currently pursuing a BSc in Biology at the University of British Columbia and leveraging experience in student organizations and agencies to drive measurable engagement for brands. Outside of work I enjoy leading teams, collaborating with cross-functional partners, and delivering results that matter.…Hi, I'm Pahel Lalani, a marketing and digital media enthusiast based in Toronto. I combine data-driven content strategy with a creative eye to build engaging campaigns across CMS, email, and social channels. Currently pursuing a BSc in Biology at the University of British Columbia and leveraging experience in student organizations and agencies to drive measurable engagement for brands. Outside of work I enjoy leading teams, collaborating with cross-functional partners, and delivering results that matter.

Pahel Lalani

Content Creator, Social Media Manager, Marketing Strategist, +3

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Hi, I'm Pahel Lalani, a marketing and digital media enthusiast based in Toronto. I combine data-driven content strategy with a creative eye to build engaging campaigns across CMS, email, and social channels. Currently pursuing a BSc in Biology at the University of British Columbia and leveraging experience in student organizations and agencies to drive measurable engagement for brands. Outside of work I enjoy leading teams, collaborating with cross-functional partners, and delivering results that matter.…Hi, I'm Pahel Lalani, a marketing and digital media enthusiast based in Toronto. I combine data-driven content strategy with a creative eye to build engaging campaigns across CMS, email, and social channels. Currently pursuing a BSc in Biology at the University of British Columbia and leveraging experience in student organizations and agencies to drive measurable engagement for brands. Outside of work I enjoy leading teams, collaborating with cross-functional partners, and delivering results that matter.

Available to hire

Hi, I’m Pahel Lalani, a marketing and digital media enthusiast based in Toronto. I combine data-driven content strategy with a creative eye to build engaging campaigns across CMS, email, and social channels.

Currently pursuing a BSc in Biology at the University of British Columbia and leveraging experience in student organizations and agencies to drive measurable engagement for brands. Outside of work I enjoy leading teams, collaborating with cross-functional partners, and delivering results that matter.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Marketing & Admin Coordinator at Alma Mater Society Services (AMS)

May 1, 2025 - Present

Promoted AMS services through social media content strategy and educational short-form video, increasing awareness of student supports and reinforcing consistent brand messaging. Led CRM-driven email marketing and newsletters with audience segmentation and KPI tracking, reaching 100K+ students with clear messaging. Managed and updated service webpages to improve UX and keep information accurate and easy to navigate. Supported operations including finances, cross-team coordination, and organizing photo/video production for campaigns. Grew Instagram from 15K to 20K in 6 months, delivering 600K+ views and 250K+ interactions through performance-optimized content.

Marketing Coordinator at Ampliar Creative

July 1, 2024 - December 1, 2024

Collaborated on campaigns with 5XFest, UBC x TransLink, and Olivier’s La Boulangerie, creating social posts, captions, and campaign ideas aligned with each brand’s style. Helped build Ampliar’s in-house agency presence by delivering consistent content online. Increased social media engagement by 80% in 4 months through targeted campaigns and content optimization. Led a CPG product marketing campaign for Olivier’s La Boulangerie, increasing interactions by 120% and reaching 500+ new followers.

Digital Media Assistant at UBC Manufacturing Engineering

September 1, 2023 - April 1, 2024

Filmed, edited, and published short-form content across multiple platforms; managed post scheduling; wrote strong hooks and captions to capture attention. Analyzed performance reports and used analytics to improve content based on trends. Collaborated with students, faculty, and partner pages to share content more widely and increase reach. Increased reach by 539% and engagement by 234% in 8 months by consistently improving content using results.

President at UBC Ismaili Student Association

September 1, 2024 - May 1, 2025

Led weekly UBC ISA events and coordinated large-scale collaborations with BCISA university chapters. Partnered with various institutions and organizations to expand community engagement. Scheduled and facilitated executive meetings; recorded and organized detailed meeting minutes. Oversaw planning, logistics, and team coordination across multiple initiatives. Led cross-team planning timelines and delegated responsibilities across the executive to ensure smooth event delivery and consistent stakeholder communication.

Marketing & Admin Coordinator at Alma Mater Society Services (UBC)

May 1, 2025 - Present

Managed digital content across website, CMS, email, and social channels to keep student-facing information accurate, current, and aligned with brand standards. Updated and maintained website content through CMS platforms, ensuring webpages were clear, organized, and easy to navigate for users. Led CRM-based email campaigns and segmented newsletters for 100K+ students, supporting targeted digital communication and audience engagement. Monitored KPIs, audience engagement, and campaign performance to identify trends and improve content reach and engagement. Grew Instagram from 15K to 20K in 6 months, generating 600K+ views and 250K+ engagements through content optimization informed by performance data. Supported digital campaign execution for a university-wide referendum campaign that passed with 68.1% of student voters. Coordinated with internal teams, vendors, and stakeholders on digital assets, outreach materials, budgets, and invoice tracking to support smooth project execution.