Hi there! I’m Amir, a paid media specialist with hands-on experience driving growth across multi-channel digital campaigns for multiple global brands in the fashion and entertainment space. My work commitments over the past four years were in the shape of full-time contracts with various marketing agencies, primarily in e-commerce, retail, and entertainment. At this stage of my career, I have gained experience managing global fashion brands and maximizing ROAS, while ensuring brands continue to protect their paid search presence and are meeting their audience in the right phase of their customer journey. At AOD, I managed and optimized campaigns across Meta, Google Ads (Search, YouTube, Performance Max), DV360, TikTok, and LinkedIn. I owned performance end-to-end, from campaign structure and audience strategy to tracking, analysis, and ongoing optimization, with a clear focus on revenue and efficiency. Previously at Wavo, I worked on digital campaigns for major music label releases across recorded music, merchandise, and ticketing. These campaigns contributed to multiple #1 charting releases and drove a significant lift in streams and sales, giving me a strong foundation in full-funnel execution and performance at scale. My strength lies in combining strategy with execution. I build full-funnel approaches, ensure clean and reliable tracking, and turn performance data into clear, actionable decisions. I’m also comfortable translating results into easy-to-read, actionable data layouts or dashboards. I will tailor my reporting to your needs. I am looking to take on companies/brands looking to generate sales, leads, or reach. My commitments are transparency, collaboration, and excellence. You can rest assured that my big-brand experience will be transferred to fulfilling your work commitment, all while providing a partnership-framed collaboration where I will take on KPI's that are directly relevant to driving your success. Thank you for considering me as a partner in your journey to business success.

Amir Hamad

PRO

Hi there! I’m Amir, a paid media specialist with hands-on experience driving growth across multi-channel digital campaigns for multiple global brands in the fashion and entertainment space. My work commitments over the past four years were in the shape of full-time contracts with various marketing agencies, primarily in e-commerce, retail, and entertainment. At this stage of my career, I have gained experience managing global fashion brands and maximizing ROAS, while ensuring brands continue to protect their paid search presence and are meeting their audience in the right phase of their customer journey. At AOD, I managed and optimized campaigns across Meta, Google Ads (Search, YouTube, Performance Max), DV360, TikTok, and LinkedIn. I owned performance end-to-end, from campaign structure and audience strategy to tracking, analysis, and ongoing optimization, with a clear focus on revenue and efficiency. Previously at Wavo, I worked on digital campaigns for major music label releases across recorded music, merchandise, and ticketing. These campaigns contributed to multiple #1 charting releases and drove a significant lift in streams and sales, giving me a strong foundation in full-funnel execution and performance at scale. My strength lies in combining strategy with execution. I build full-funnel approaches, ensure clean and reliable tracking, and turn performance data into clear, actionable decisions. I’m also comfortable translating results into easy-to-read, actionable data layouts or dashboards. I will tailor my reporting to your needs. I am looking to take on companies/brands looking to generate sales, leads, or reach. My commitments are transparency, collaboration, and excellence. You can rest assured that my big-brand experience will be transferred to fulfilling your work commitment, all while providing a partnership-framed collaboration where I will take on KPI's that are directly relevant to driving your success. Thank you for considering me as a partner in your journey to business success.

Available to hire

Hi there! I’m Amir, a paid media specialist with hands-on experience driving growth across multi-channel digital campaigns for multiple global brands in the fashion and entertainment space. My work commitments over the past four years were in the shape of full-time contracts with various marketing agencies, primarily in e-commerce, retail, and entertainment.

At this stage of my career, I have gained experience managing global fashion brands and maximizing ROAS, while ensuring brands continue to protect their paid search presence and are meeting their audience in the right phase of their customer journey.

At AOD, I managed and optimized campaigns across Meta, Google Ads (Search, YouTube, Performance Max), DV360, TikTok, and LinkedIn. I owned performance end-to-end, from campaign structure and audience strategy to tracking, analysis, and ongoing optimization, with a clear focus on revenue and efficiency.

Previously at Wavo, I worked on digital campaigns for major music label releases across recorded music, merchandise, and ticketing. These campaigns contributed to multiple #1 charting releases and drove a significant lift in streams and sales, giving me a strong foundation in full-funnel execution and performance at scale.

My strength lies in combining strategy with execution. I build full-funnel approaches, ensure clean and reliable tracking, and turn performance data into clear, actionable decisions. I’m also comfortable translating results into easy-to-read, actionable data layouts or dashboards. I will tailor my reporting to your needs.

I am looking to take on companies/brands looking to generate sales, leads, or reach. My commitments are transparency, collaboration, and excellence. You can rest assured that my big-brand experience will be transferred to fulfilling your work commitment, all while providing a partnership-framed collaboration where I will take on KPI’s that are directly relevant to driving your success.

Thank you for considering me as a partner in your journey to business success.

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Language

English
Fluent
French
Advanced
Arabic
Fluent

Work Experience

Paid Media Specialist at AOD Marketing
July 3, 2025 - March 20, 2026
At AOD, I managed paid media across Meta, Google Ads (Search, Shopping, Performance Max), DV360, TikTok, and Pinterest for e-commerce brands. I handled $60K+ monthly budgets and focused on making sure every dollar was working, whether that meant adjusting channel mix, refining audiences, or improving bidding strategies. I was responsible for campaigns end-to-end, from setup to scaling, and helped drive 40%+ YoY growth on key accounts. I also spent a lot of time in the data, using GA4, GTM, Shopify, and Looker Studio to understand what was actually happening and turn that into clear next steps.
Ad Operations Specialist at Wavo.me
May 6, 2024 - January 17, 2025
As a specialist, I took on more ownership of campaign execution across Meta, Google Ads, DV360, TikTok, Snapchat, Pinterest, Spotify, and X. I wasn’t just setting things up, I was making sure campaigns were performing, aligned with strategy, and evolving over time. I worked closely with internal teams to test new formats, improve delivery, and keep campaigns running smoothly across social, search, and display. I also acted as a key point of contact on accounts, making sure everything stayed aligned.
Ad Operations Analyst at Wavo.me
May 2, 2022 - May 3, 2024
I started at Wavo focusing on the execution side, setting up, trafficking, and QA’ing campaigns across multiple platforms. I made sure everything was tracking properly and delivering as expected before and after launch. Over time, I got more involved in performance, monitoring campaigns and making optimizations based on data. The work contributed to campaigns that drove a significant share of streams and strong returns on merch, including 300%+ ROAS.
Marketing Intern at Project Eat Less Meat
April 22, 2021 - July 23, 2021
Conducted market research and supported execution of digital marketing campaigns.

Education

Bachelor of Commerce at Concordia University Montreal
September 1, 2020 - July 1, 2022
Bachelor of Business Administration at American University of Beirut
September 1, 2016 - December 1, 2019

Qualifications

Google Ads Certification
January 11, 2030 - April 6, 2026
Meta Certified: Media Buying Professional
January 11, 2030 - April 6, 2026
Meta Certified: Creative Strategy Professional
January 11, 2030 - April 6, 2026

Industry Experience

Media & Entertainment, Retail