Paloma Sosa

Owned end-to-end social media strategy, content creation, scheduling, and community management across Instagram, TikTok, and Facebook. Aligned trends and performance insights to drive consistent engagement and growth. Coordinated digital marketing operations, optimized workflows, and maintained clear cross-team communication. Collaborated with influencers and affiliates, improving campaign performance by 20% and extending brand reach. Designed visual assets and produced short-form video content for B2B and B2C campaigns, supported paid media and internal materials. Executed lifecycle marketing campaigns via Email & SMS (Klaviyo, Attentive, Postscript), contributing to a 5% revenue increase in eight months. Monitored website performance, supported product launches, and led A/B testing on landing pages and SEO initiatives, boosting organic visibility by 38%.

At Ruba, I supported the planning and execution of digital marketing initiatives, social media strategies, webinars, influencer collaborations, and branded content campaigns across multiple regions. I managed content calendars, coordinated campaign messaging, and collaborated with internal teams and external agencies to ensure campaigns remained aligned with brand objectives and publishing timelines. One of my main responsibilities was leading the project management and coordination of the podcast “La Especialidad de la Casa,” where I oversaw operational logistics, guest coordination, content planning, and production processes across three seasons. I also monitored campaign performance through platforms such as Google Analytics, Facebook Ads, and Google Ads to support reporting, optimization, and data-informed marketing decisions while contributing to audience growth and engagement across social platforms.

I managed multiple concurrent web and digital marketing projects for clients across different industries, including eCommerce, landing pages, and corporate websites. I acted as a main point of contact between clients and internal teams such as developers, designers, paid media specialists, and the social media department to ensure projects remained aligned, organized, and delivered on schedule. In addition to project coordination, I also supported social media initiatives by collaborating on content planning, campaign execution, and digital visibility strategies across multiple platforms. My responsibilities included coordinating website updates, supporting marketing strategies, monitoring project timelines and deliverables, and contributing to reporting and performance analysis to help improve campaign effectiveness, client ROI, and overall brand visibility.