Hi, I'm Paloma Sosa, a digital marketing and social media strategist with 5+ years of experience building brand awareness and growing online communities. I specialize in multi-channel campaigns, content creation, and data-driven optimization that aligns with business goals. I love turning insights into engaging stories, coordinating influencer partnerships, and delivering campaigns from planning to execution across B2B and B2C. My work spans Instagram, TikTok, Facebook, and beyond, and I enjoy crafting visuals and messaging that strengthen brand reach and drive revenue.…

Paloma Sosa

Hi, I'm Paloma Sosa, a digital marketing and social media strategist with 5+ years of experience building brand awareness and growing online communities. I specialize in multi-channel campaigns, content creation, and data-driven optimization that aligns with business goals. I love turning insights into engaging stories, coordinating influencer partnerships, and delivering campaigns from planning to execution across B2B and B2C. My work spans Instagram, TikTok, Facebook, and beyond, and I enjoy crafting visuals and messaging that strengthen brand reach and drive revenue.…

Available to hire

Hi, I’m Paloma Sosa, a digital marketing and social media strategist with 5+ years of experience building brand awareness and growing online communities. I specialize in multi-channel campaigns, content creation, and data-driven optimization that aligns with business goals.

I love turning insights into engaging stories, coordinating influencer partnerships, and delivering campaigns from planning to execution across B2B and B2C. My work spans Instagram, TikTok, Facebook, and beyond, and I enjoy crafting visuals and messaging that strengthen brand reach and drive revenue.

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Language

English
Advanced
Spanish; Castilian
Advanced

Work Experience

Marketing Manager at Moonglow Remote
July 31, 2024 - March 31, 2026
Owned end-to-end social media strategy, content creation, scheduling, and community management across Instagram, TikTok, and Facebook. Aligned trends and performance insights to drive consistent engagement and growth. Coordinated digital marketing operations, optimized workflows, and maintained clear cross-team communication. Collaborated with influencers and affiliates, improving campaign performance by 20% and extending brand reach. Designed visual assets and produced short-form video content for B2B and B2C campaigns, supported paid media and internal materials. Executed lifecycle marketing campaigns via Email & SMS (Klaviyo, Attentive, Postscript), contributing to a 5% revenue increase in eight months. Monitored website performance, supported product launches, and led A/B testing on landing pages and SEO initiatives, boosting organic visibility by 38%.
Account Manager at CCI Global Mexico
February 28, 2019 - March 31, 2020
Increased lead generation by 45% in 12 months through strategic organic social media initiatives. Prepared 15+ monthly training programs on content and social media strategy for clients. Coordinated with 4+ cross-functional teams to execute full-scale digital marketing campaigns from planning to launch.
Marketing Specialist at Ruba
June 19, 2022 - June 18, 2024
At Ruba, I supported the planning and execution of digital marketing initiatives, social media strategies, webinars, influencer collaborations, and branded content campaigns across multiple regions. I managed content calendars, coordinated campaign messaging, and collaborated with internal teams and external agencies to ensure campaigns remained aligned with brand objectives and publishing timelines. One of my main responsibilities was leading the project management and coordination of the podcast “La Especialidad de la Casa,” where I oversaw operational logistics, guest coordination, content planning, and production processes across three seasons. I also monitored campaign performance through platforms such as Google Analytics, Facebook Ads, and Google Ads to support reporting, optimization, and data-informed marketing decisions while contributing to audience growth and engagement across social platforms.
Account Manager at Digital Visibility Concepts
June 20, 2021 - June 20, 2022
I managed multiple concurrent web and digital marketing projects for clients across different industries, including eCommerce, landing pages, and corporate websites. I acted as a main point of contact between clients and internal teams such as developers, designers, paid media specialists, and the social media department to ensure projects remained aligned, organized, and delivered on schedule. In addition to project coordination, I also supported social media initiatives by collaborating on content planning, campaign execution, and digital visibility strategies across multiple platforms. My responsibilities included coordinating website updates, supporting marketing strategies, monitoring project timelines and deliverables, and contributing to reporting and performance analysis to help improve campaign effectiveness, client ROI, and overall brand visibility.

Education

Bachelor in Strategic Marketing at La Salle University Chihuahua, Mexico
January 11, 2030 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Wholesale & Distribution