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I am a creative professional with 16 years of experience in graphic design, visual brand identity, digital advertising, e-commerce, and team management. Honored by Cannes Lions International, I led campaigns that drive brand growth across digital and offline channels. With a passion for strategic visual storytelling and brand consistency, I collaborated with global brands like Apple Performance+, Unilever, Coca-Cola, and Mondelēz International along with nonproﬁts and startups.…I am a creative professional with 16 years of experience in graphic design, visual brand identity, digital advertising, e-commerce, and team management. Honored by Cannes Lions International, I led campaigns that drive brand growth across digital and offline channels. With a passion for strategic visual storytelling and brand consistency, I collaborated with global brands like Apple Performance+, Unilever, Coca-Cola, and Mondelēz International along with nonproﬁts and startups.

Pam Capule

Brand Designer, Art Director, Graphic Designer, +4

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I am a creative professional with 16 years of experience in graphic design, visual brand identity, digital advertising, e-commerce, and team management. Honored by Cannes Lions International, I led campaigns that drive brand growth across digital and offline channels. With a passion for strategic visual storytelling and brand consistency, I collaborated with global brands like Apple Performance+, Unilever, Coca-Cola, and Mondelēz International along with nonproﬁts and startups.…I am a creative professional with 16 years of experience in graphic design, visual brand identity, digital advertising, e-commerce, and team management. Honored by Cannes Lions International, I led campaigns that drive brand growth across digital and offline channels. With a passion for strategic visual storytelling and brand consistency, I collaborated with global brands like Apple Performance+, Unilever, Coca-Cola, and Mondelēz International along with nonproﬁts and startups.

Available to hire

I am a creative professional with 16 years of experience in graphic design, visual brand identity, digital advertising, e-commerce, and team management. Honored by Cannes Lions International, I led campaigns that drive brand growth across digital and offline channels. With a passion for strategic visual storytelling and brand consistency, I collaborated with global brands like Apple Performance+, Unilever, Coca-Cola, and Mondelēz International along with nonproﬁts and startups.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Design Lead (Contractual) at Critical Mass, Inc

June 1, 2025 - December 1, 2025

Collaborated with Artbot’s design leadership to drive scalable digital design execution for Apple Performance+ (Mac/Watch/iPhone). Helped develop design guidelines, and templated design system to ensure brand consistency, scalability—creative assets complying with regional legal and regulatory requirements across international markets. Co-led Dynamic Creative Optimization (DCO) efforts spanning display through video. Partnered cross-functionally (production, project management, quality control, partner agencies, design, animation) to deliver work from concept to deployment. Design to pixel-perfection and translated key art into the various resizes and versions required by the digital media buy.

Design Lead at Critical Mass, Inc

June 1, 2025 - December 1, 2025

Co-led scalable digital design execution for Apple Performance+; helped develop design guidelines and a templated design system to ensure brand consistency and regulatory compliance across international markets; led Dynamic Creative Optimization efforts spanning display to video; oversaw end-to-end delivery.

Design Manager at StrongMind, Inc.

January 1, 2024 - August 1, 2024

Key role in rebranding and strengthening the digital and offline presence of the company’s new B2B products; directed quality control and design strategies across marketing campaigns and assets; collaborated with executive leadership and cross-functional teams to implement consistent quality standards and creative guidelines.

Creative Manager at StrongMind, Inc.

May 1, 2021 - December 1, 2023

Provided creative direction to a cross-functional team to design engaging digital learning solutions for educational firms across the United States; ensured project adherence to timelines, budgets, and creative standards; developed a professional growth plan and led performance reviews.

Senior Art Director at Ogilvy & Mather

January 1, 2015 - May 1, 2019

Key senior art director for Unilever’s Dove master brand and related product lines; provided creative direction to junior and freelance art directors and designers; contributed to brand campaigns for Mondelez, Coca-Cola, and other major clients.

Freelance Digital Art Director at Ogilvy One

August 1, 2014 - December 1, 2014

Provided art direction for Coca‑Cola’s digital division, overseeing visual strategy and creative direction for key product lines including Coca-Cola, Sprite, and Royal; developed a multidisciplinary approach combining graphic design, fine arts, and technology.

Art Director at MullenLowe Lintas Group

January 1, 2012 - December 1, 2014

Crafted integrated campaigns and brand identities for diverse clients, contributing to global campaigns across Unilever, Mondelez brands, and others; helped shape the creative direction for multiple product lines and retail brands.