I am Pamela Masters, a senior data / analytics engineer focused on building cloud-native data platforms and production-grade analytics pipelines across GCP and Azure. I specialise in end-to-end data architectures, governance, data quality, and scalable ELT patterns, delivering measurable business outcomes. I translate complex business requirements into practical, reliable data solutions and thrive both independently and in cross-functional teams, with a strong emphasis on collaboration, testing, and data integrity.

Pamela Masters

I am Pamela Masters, a senior data / analytics engineer focused on building cloud-native data platforms and production-grade analytics pipelines across GCP and Azure. I specialise in end-to-end data architectures, governance, data quality, and scalable ELT patterns, delivering measurable business outcomes. I translate complex business requirements into practical, reliable data solutions and thrive both independently and in cross-functional teams, with a strong emphasis on collaboration, testing, and data integrity.

Available to hire

I am Pamela Masters, a senior data / analytics engineer focused on building cloud-native data platforms and production-grade analytics pipelines across GCP and Azure. I specialise in end-to-end data architectures, governance, data quality, and scalable ELT patterns, delivering measurable business outcomes.

I translate complex business requirements into practical, reliable data solutions and thrive both independently and in cross-functional teams, with a strong emphasis on collaboration, testing, and data integrity.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Data Engineer (Contract) at SchemaNest
July 1, 2024 - Present
Hands-on delivery role building and maintaining a cloud-native analytics platform used as a reusable reference architecture for client delivery. Engineered an end-to-end pipeline using Airflow, BigQuery, dbt, Terraform, Power BI, Streamlit & Azure SQL. Delivered three external client Statements of Work, including Azure-native PoC for insurance data, governance-driven warehouse proposal for regulated data, and data loading tasks in legacy SSIS packages. Built automated data validation and PII-redaction frameworks using dbt and cloud functions. Acted as sole engineer and delivery owner, handling architecture, deployment, documentation, and stakeholder collaboration.
Data Engineer at Nando’s UK & IRE
October 1, 2019 - January 1, 2021
CRM and analytics modernization migrating customer, marketing, and experimentation pipelines from on-prem SQL Server to GCP. Migrated legacy SQL Server / SSIS pipelines to BigQuery using dbt and Dataform, re-engineering transformations for modular, testable ELT. Implemented automated testing, reconciliation, and freshness checks to ensure data integrity across key reporting layers. Partnered with CRM, marketing, product, and analytics teams to model trusted datasets supporting customer segmentation, campaign measurement, attribution, A/B testing, fraud investigation, and internal reporting.
Data Engineer at Nando’s UK & IRE
April 1, 2022 - May 1, 2024
Continued CRM/analytics modernization after early engagement, refining data pipelines and governance to support scaling analytics across markets.
Senior SQL Engineer (Contract) at HPD Lendscape
April 1, 2021 - March 1, 2022
Led SQL optimization for multi-tenant financial platforms, tuning high-volume OLTP workloads under regulatory constraints. Analyzed execution plans and performance metrics, refactoring procedures to reduce contention and I/O and improve response times. Developed reusable performance-tuning methodology.
Senior SQL Developer at Easyroommate / Roomgo
July 1, 2015 - April 1, 2019
Senior SQL development focusing on CRM and analytics data tooling, data quality, and reporting readiness for growth and global expansion.
SQL Database Developer at Thoughtbubble LTD
December 1, 2014 - July 1, 2015
SQL database development role focusing on data structures, reporting, and pipeline support.
SQL Database Engineer at Web Reservations International
May 1, 2013 - October 1, 2014
SQL database engineering for reservation systems, supporting CRM and analytics data needs.
.NET Developer at Lantec
January 1, 2012 - April 1, 2013
Software development with focus on data access and integration components.
Business Systems Developer at Marketform Lloyd’s Syndicate 2468
September 1, 2005 - December 1, 2011
Business systems development across underwriting, risk, and reporting domains.
Web & Database Developer at Skim IT
June 1, 2004 - September 1, 2005
Full-stack web and database development with emphasis on data-driven features.
Data Engineer (Contract) at Nando’s UK & IRE
October 1, 2019 - January 31, 2021
Senior data engineer migrating CRM and analytics pipelines from on-prem SQL Server to GCP. Migrated legacy SQL Server / SSIS pipelines to BigQuery using dbt and Dataform; re-engineered transformations for modular, testable ELT. Refactored and optimised complex legacy SQL to improve performance, maintainability, and scalability across CRM and analytics datasets. Implemented automated testing, reconciliation, and freshness checks, ensuring integrity across business-critical reporting layers. Partnered with CRM, marketing, product, and analytics teams to model trusted datasets supporting: customer segmentation & targeting; campaign measurement and attribution; A/B testing and experimentation analysis; fraud investigation and internal performance reporting. Developed Looker dashboards enabling self-service analysis for CRM and marketing stakeholders. Gat GDPR consent and erasure data layer and authored end-to-end GDPR runbook.
Data Engineer (Contract) at Nando’s UK & IRE
April 1, 2022 - May 31, 2024
Two consecutive engagements delivering CRM and analytics modernization; migration to BigQuery using dbt/Dataform; modular ELT architecture; established data quality checks; dashboards for CRM and marketing.

Education

BSc (Hons): Multimedia Computing (2:1) at University of Westminster
January 11, 2030 - January 22, 2026
BSc (Hons): Multimedia Computing (2:1) at University of Westminster
January 11, 2030 - January 22, 2026

Qualifications

dbt Certified Developer
January 11, 2030 - January 22, 2026
Microsoft Certified Professional (MCP)
January 11, 2030 - January 22, 2026
MCTS: SQL Server Database Development
January 11, 2030 - January 22, 2026
dbt Certified Developer
January 1, 2026 - January 22, 2026
Microsoft Certified Professional (MCP)
January 11, 2030 - January 22, 2026
MCTS: SQL Server Database Development
January 11, 2030 - January 22, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Financial Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

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