Hi! I’m Pamela, a creative and strategic content professional with a strong background in social media management, graphic design, and video editing. I’ve led content initiatives for brands across multiple regions, built cohesive brand voices, and delivered engaging visuals and campaigns that resonate with diverse audiences. I’m passionate about turning ideas into compelling visuals and stories. I thrive in collaborative settings, work well under tight deadlines, and love helping teams align on marketing goals while delivering high-quality content across TikTok, Facebook, Instagram, and beyond.

Pamela Alibusa

Hi! I’m Pamela, a creative and strategic content professional with a strong background in social media management, graphic design, and video editing. I’ve led content initiatives for brands across multiple regions, built cohesive brand voices, and delivered engaging visuals and campaigns that resonate with diverse audiences. I’m passionate about turning ideas into compelling visuals and stories. I thrive in collaborative settings, work well under tight deadlines, and love helping teams align on marketing goals while delivering high-quality content across TikTok, Facebook, Instagram, and beyond.

Available to hire

Hi! I’m Pamela, a creative and strategic content professional with a strong background in social media management, graphic design, and video editing. I’ve led content initiatives for brands across multiple regions, built cohesive brand voices, and delivered engaging visuals and campaigns that resonate with diverse audiences.

I’m passionate about turning ideas into compelling visuals and stories. I thrive in collaborative settings, work well under tight deadlines, and love helping teams align on marketing goals while delivering high-quality content across TikTok, Facebook, Instagram, and beyond.

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Language

English
Fluent
Tagalog
Advanced

Work Experience

Assistant Fashion Stylist at G & J Studio
November 2, 2017 - December 2, 2017
Producing creative design solutions. Responsible for all aspects of a person's visual aesthetic. Collaborating with fashion designers, brands, celebrities, photographers, and makeup artists. Product sourcing: hiring, borrowing or purchasing garments and accessories.
Administrative Assistant / Sales Support at Philhealth Care, Inc.
March 1, 2019 - August 1, 2020
Providing support to the sales team and clients during the sales process. Administrative tasks and email support. Help clients resolve sales-related issues in a timely manner.
Content & Promotions (Part-time) at CapCut Philippines (Bytedance Ltd.)
January 2, 2022 - April 2, 2024
Niche: Social Media Management, Graphic Design, Video Editing, Lead Generation. Collaborated with content creators, KOLs, and brands. Managed content distribution across TikTok, Facebook, and Instagram, ensuring a consistent brand voice and message.
Team Lead - Content Strategy at CapCut Philippines (Bytedance Ltd.)
May 2, 2022 - January 2, 2024
Promoted to Team Lead. Developed and executed comprehensive content strategies aligned with organizational goals and target audience preferences. Collaborated with content creators, KOLs, and brands. Managed content distribution across platforms and ensured a consistent brand voice and message.
Virtual Freelancer at Various Clients
January 2, 2022 - April 2, 2024
Virtual freelancer delivering social media strategies, content creation, scheduling, and engagement across platforms such as Instagram, Facebook, and Twitter for clients in the United Kingdom, Denmark, the USA, and the Philippines.
Social Media Content Specialist at PhilHealth Care, Inc.
November 1, 2024 - Present
Create, curate, and manage engaging content across social media platforms. Develop and implement content calendars aligned with marketing strategies. Collaborate with design, marketing, and customer service teams to ensure brand consistency. Analyze performance metrics and adjust content strategies accordingly. Stay up to date on platform algorithms, tools, and best practices.
Sales Support Assistant at PhilHealth Care, Inc.
March 1, 2019 - August 1, 2020
Providing support to the sales team during the sales process. Administrative tasks and email support. We help clients resolve sales-related issues in a timely manner.
Team Lead, Content Strategy at CapCut Philippines (ByteDance Ltd.)
May 2, 2022 - January 2, 2024
Promoted to Team Lead, developed and executed comprehensive content strategies aligned with organizational goals and target audience preferences. Collaborated with content creators, KOLs, and brands; managed content distribution across platforms (TikTok, Facebook, Instagram) to ensure a consistent brand voice and messaging.
Social Media Content Specialist at Freelance (Virtual Freelancer for various clients)
November 1, 2024 - Present
Create, curate, and manage engaging content across social media platforms; develop content calendars aligned with marketing strategies; collaborate with design, marketing, and customer service teams; analyze performance metrics and adjust content strategies; client portfolio includes UK, Denmark, USA, and the Philippines.
Sales Support Assistant at G & J Studio
November 1, 2017 - December 1, 2017
Provided administrative support, coordinated sales processes, and assisted in client communications to resolve issues and streamline orders.

Education

Bachelor of Arts in Fashion Design & Merchandising at De La Salle-College of Saint Benilde
January 1, 2013 - January 1, 2017
Bachelor of Arts in Fashion Design & Merchandising at De La Salle-College of Saint Benilde
January 1, 2013 - January 1, 2017
Bachelor of Arts in Fashion Design & Merchandising at De La Salle- College of St. Benilde
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet