I am passionate about beauty and the arts, with proven expertise in managing integrated marketing campaigns, creating visually compelling content, and driving customer engagement while maintaining brand identity. I enjoy collaborating across teams to deliver effective marketing strategies that enhance brand visibility and optimize the customer journey. With years of experience managing digital marketing efforts, content creation, and e-commerce platforms, I bring a creative and analytical approach to every project. I am excited to continue growing professionally while making a positive impact in the beauty and marketing industries.…

Pamela Treand

I am passionate about beauty and the arts, with proven expertise in managing integrated marketing campaigns, creating visually compelling content, and driving customer engagement while maintaining brand identity. I enjoy collaborating across teams to deliver effective marketing strategies that enhance brand visibility and optimize the customer journey. With years of experience managing digital marketing efforts, content creation, and e-commerce platforms, I bring a creative and analytical approach to every project. I am excited to continue growing professionally while making a positive impact in the beauty and marketing industries.…

Available to hire

I am passionate about beauty and the arts, with proven expertise in managing integrated marketing campaigns, creating visually compelling content, and driving customer engagement while maintaining brand identity. I enjoy collaborating across teams to deliver effective marketing strategies that enhance brand visibility and optimize the customer journey.

With years of experience managing digital marketing efforts, content creation, and e-commerce platforms, I bring a creative and analytical approach to every project. I am excited to continue growing professionally while making a positive impact in the beauty and marketing industries.

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Skills

Experience Level

Language

English
Fluent
French
Advanced
Serbian
Advanced
Bulgarian
Fluent
Croatian
Advanced

Work Experience

Marketing Manager at Glow SA
January 1, 2024 - Present
Launched the Shopify platform for Glow SA, achieving the first sales within three months of launch and optimizing the customer journey. Developed and executed a comprehensive digital marketing strategy, enhancing brand visibility across all digital channels. Directed the end-to-end content creation process for social media, email campaigns, and e-commerce, ensuring alignment with brand identity. Collaborated with creative and sales teams to synchronize marketing efforts and drive customer engagement. Analyzed marketing performance using Google Analytics and other tools, refining strategies to improve ROI.
Digital Marketing Manager at Ice SA
December 31, 2023 - July 24, 2025
Led multi-channel digital campaigns, integrating paid media, email marketing, and social media strategies to drive engagement. Created and implemented content strategies, managing copywriting, video production, and graphic design. Optimized website functionality and SEO, significantly increasing organic traffic. Coordinated cross-functional projects, ensuring timely delivery of key marketing initiatives. Leveraged data-driven insights to adjust marketing efforts and improve audience targeting.
Marketing and Executive Assistant at ARQX
December 31, 2022 - July 24, 2025
Supported daily communications with customers as well as internal team, ensuring seamless operational efficiency. Monitored and updated the company website to maintain accuracy and user engagement. Drafted newsletters and communications, enhancing stakeholder engagement and brand presence. Assisted in the execution of marketing strategies, coordinating logistics for events and campaigns.
Marketing and Administration Manager at Sports Club, Geneva
December 31, 2021 - July 24, 2025
Organized and promoted community engagement events, enhancing brand awareness and membership growth. Managed financial planning, including budget oversight and sponsorship acquisition. Handled administrative functions such as scheduling, correspondence, and record keeping. Created promotional materials to support event marketing and program outreach.
Project Coordinator at Real Estate Development, EU
December 31, 2015 - July 24, 2025
Directed the design and construction of a 700-square-meter residential property, completed within eight months. Managed project timelines, budgets, and contractor relationships, ensuring high-quality outcomes. Oversaw all phases of the project, from initial planning to final delivery.
Marketing & Administration Manager at Sofi French Bakery, EU
December 31, 2010 - July 24, 2025
Created and launched an innovative French bakery concept from scratch, encompassing retail and wholesale. Developed and executed branding strategies, traditional marketing plans, and promotional campaigns. Established operational workflows and marketing tools tailored to the local market. Managed retail and wholesale strategies, ensuring cohesive branding across both channels.
Team Marketing Assistant at Melexis-Renault Racing, BG/FR
December 31, 2008 - July 24, 2025
Coordinated international sports events and promotional activities, driving brand visibility. Assisted in creating marketing materials tailored for global audiences. Collaborated with cross-functional teams to streamline event planning processes. Conducted market research to identify growth opportunities and improve event outcomes.
Marketing Manager at Glow SA
December 31, 2024 - July 24, 2025
Launched the Shopify platform for Glow SA, achieving the first sales within three months of launch and optimizing the customer journey. Developed and executed a comprehensive digital marketing strategy, enhancing brand visibility across all digital channels. Directed the end-to-end content creation process for social media, email campaigns, and e-commerce, ensuring alignment with brand identity. Collaborated with creative and sales teams to synchronize marketing efforts and drive customer engagement. Analyzed marketing performance using Google Analytics and other tools, refining strategies to improve ROI.
Digital Marketing Manager at Ice SA
December 31, 2023 - July 24, 2025
Led multi-channel digital campaigns, integrating paid media, email marketing, and social media strategies to drive engagement. Created and implemented content strategies, managing copywriting, video production, and graphic design. Optimized website functionality and SEO, significantly increasing organic traffic. Coordinated cross-functional projects, ensuring timely delivery of key marketing initiatives. Leveraged data-driven insights to adjust marketing efforts and improve audience targeting.
Marketing and Executive Assistant at ARQX
December 31, 2022 - July 24, 2025
Supported daily communications with customers as well as internal team, ensuring seamless operational efficiency. Monitored and updated the company website to maintain accuracy and user engagement. Drafted newsletters and communications, enhancing stakeholder engagement and brand presence. Assisted in the execution of marketing strategies, coordinating logistics for events and campaigns.
Marketing and Administration Manager at Sports Club, Geneva
December 31, 2021 - July 24, 2025
Organized and promoted community engagement events, enhancing brand awareness and membership growth. Managed financial planning, including budget oversight and sponsorship acquisition. Handled administrative functions such as scheduling, correspondence, and record keeping. Created promotional materials to support event marketing and program outreach.
Project Coordinator at Real Estate Development, EU
December 31, 2015 - July 24, 2025
Directed the design and construction of a 700-square-meter residential property, completed within eight months. Managed project timelines, budgets, and contractor relationships, ensuring high-quality outcomes. Oversaw all phases of the project, from initial planning to final delivery.
Marketing & Administration Manager at Sofi French Bakery, EU
December 31, 2010 - July 24, 2025
Created and launched an innovative French bakery concept from scratch, encompassing retail and wholesale. Developed and executed branding strategies, traditional marketing plans, and promotional campaigns. Established operational workflows and marketing tools tailored to the local market. Managed retail and wholesale strategies, ensuring cohesive branding across both channels.
Team Marketing Assistant at Melexis-Renault Racing, BG/FR
December 31, 2008 - July 24, 2025
Coordinated international sports events and promotional activities, driving brand visibility. Assisted in creating marketing materials tailored for global audiences. Collaborated with cross-functional teams to streamline event planning processes. Conducted market research to identify growth opportunities and improve event outcomes.

Education

Batchelor of Arts at University of Portsmouth
September 15, 2004 - May 20, 2008
Marketing and Management
Bachelor of BA and Marketing at University of Portsmouth
January 1, 2004 - December 31, 2008
Bachelor of BA and Marketing at University of Portsmouth
January 1, 2004 - December 31, 2008

Qualifications

Certified Life Coach
January 1, 2021 - December 31, 2021
Certified Personal Trainer
January 1, 2017 - December 31, 2017
Certified Life Coach
January 1, 2021 - December 31, 2021
Certified Personal Trainer
January 1, 2017 - December 31, 2017

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Real Estate & Construction

Skills

Experience Level