Available to hire
I’m a content strategist and social media growth specialist focused on building digital presence that actually drives results, not just aesthetics. I work at the intersection of creative direction and performance, helping brands grow across TikTok, Instagram, and emerging platforms through structured content systems and data-led strategy.
I’ve worked across lifestyle, hospitality, and early-stage brands, developing content that strengthens positioning, increases engagement, and supports real audience growth. From concept to execution, I focus on what performs, what converts, and what scales. I’m particularly interested in working with brands looking to build strong digital ecosystems and turn content into a true growth engine.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Digital Communications Specialist at Bay Boyz Ltd
January 1, 2023 - January 1, 2026Creative and commercially minded Digital Communications Specialist delivering social media content, short-form video, and brand storytelling for lifestyle and consumer-focused brands. Responsible for end-to-end content execution from concept and copywriting to editing and publishing, focusing on pacing, storytelling, and audience retention. Proficient in editing short-form video using Final Cut Pro and CapCut; developing Canva-based design assets to maintain brand identity; managing client communications, timelines, and content delivery to ensure professional execution and fast turnaround.
Freelance Digital Communications Specialist at Self-employed / Freelance
June 1, 2023 - PresentDeliver end-to-end digital communications and content creation for lifestyle and consumer-focused brands, producing short-form video, branded visuals, and platform-ready copy. Adapt content based on performance trends, retention, and platform best practices. Edit short-form video using Final Cut Pro and CapCut, focusing on pacing, storytelling, and audience retention. Support brand identity development through Canva-based design assets, visual consistency, and creative direction. Manage client communication, timelines, and content delivery, ensuring professional execution and fast turnaround.
Creative & Digital Communications Specialist at Bay Boyz Ltd
January 1, 2023 - January 1, 2026Creative and commercially minded Digital Communications Specialist with experience delivering social media content, short-form video, and branded storytelling for lifestyle and consumer-focused brands. Skilled end-to-end content execution from concept and copywriting to editing, publishing, and platform optimization. Support brand identity development through Canva-based design assets, visual consistency, and creative direction. Manage client communication, timelines, and content delivery, ensuring professional execution and fast turnaround.
Digital Branding & Communications Consultant at GMD Plant Hire
October 1, 2022 - July 1, 2023Supported digital branding and communications for fintech-focused business, contributing to brand rollout, messaging, and audience targeting. Collaborated with internal stakeholders to align marketing goals with business priorities and create content for social media and digital channels.
Digital Brand & Content Strategist at Bay Boyz Ltd
January 1, 2023 - PresentLead campaign ideation, brand positioning, and structured content ecosystems. Managed editorial calendars, translated strategic vision into high-performing digital execution, and produced short-form video and branded visuals. Edited video using Final Cut Pro and CapCut to optimize pacing and audience retention. Led client communications and ensured timely, performance-driven content delivery.
Content & Brand Modernization Lead at Farwest Pay Ltd
January 1, 2023 - December 31, 2024Drove brand modernization initiatives and contributed to external brand presentations for partnerships, supporting long-term growth objectives. Focused on cohesive messaging, visuals, and market positioning.
General Manager / Plant Hire at GMD Plant Hire
March 1, 2022 - July 31, 2023Led operations and business development for plant hire services in South Africa; supported strategic planning, client engagement, and revenue growth.
Freelance Digital Brand & Content Strategist at Self-employed / Freelance
June 1, 2023 - PresentDeliver end-to-end digital communications and content creation for lifestyle and consumer-focused brands, producing short-form video, branded visuals, and platform-ready copy. Edit short-form video using Final Cut Pro and CapCut; develop brand identity assets and visual systems to ensure consistent digital positioning. Lead client communication and project execution.
Digital Strategy & Brand Communications Associate at GMD Plant Hire
March 1, 2022 - July 31, 2023Contributed to brand modernization initiatives within an established industrial operation; supported strategic positioning aligned with long-term commercial growth objectives; participated in equity alignment discussions and external brand presentations to support partnership and expansion readiness.
Creative & Digital Communications Lead at Frewest Pay Ltd
January 1, 2023 - December 31, 2024Contributed to brand modernization initiatives; supported strategic positioning aligned with long-term commercial growth; created external brand presentations to support partnership and expansion readiness.
Independent Social Media & Content Strategist at BayBoyz Ltd
June 1, 2023 - PresentLed multi-platform content strategy across TikTok, Instagram and YouTube; produced high-performing short-form video content optimized for retention, reach, engagement, and conversion; increased engagement by +60% through data-driven optimization and trend alignment; managed end-to-end content lifecycle including planning, production, publishing and performance tracking; analyzed content performance metrics to optimize strategy and improve reach, engagement, and conversion.
Content Marketing Strategy / Course Instructor at UC Davis
January 1, 2023 - January 1, 2026Strategy of Content Marketing course — curriculum design, lectures, and student project supervision.
Content Marketing Strategist at UC Davis
January 1, 2023 - January 1, 2026Developed and led a content marketing strategy for UC Davis, coordinating cross-platform content across TikTok, Instagram, YouTube and LinkedIn. Produced high-performing short-form video content and tracked performance metrics to optimize reach and engagement.
Education
at The University of Edinburgh
January 11, 2030 - January 1, 2018 at New York Film Academy, South Beach Miami
January 11, 2030 - January 1, 2018Diploma at Digital Footprint Acting for Film
January 11, 2030 - February 10, 2026 at The University of Edinburgh
January 11, 2030 - February 10, 2026Diploma in Digital Footprint Acting for Film at New York Film Academy
January 1, 2018 - January 1, 2018Film & Media Certification at New York Film Academy
January 1, 2018 - February 28, 2026Digital Identity & Online Presence Focus at The University of Edinburgh
January 1, 2018 - February 28, 2026IBM Certification at IBM
January 1, 2026 - February 28, 2026Certificate in Digital Identity & Online Presence at The University of Edinburgh
January 1, 2018 - February 28, 2026Certificate in Storytelling, On-Camera Delivery & Creative Confidence at New York Film Academy
January 1, 2018 - February 28, 2026Digital Footprint Diploma in Acting For Film at The University of Edinburgh
January 11, 2030 - April 1, 2026Diploma in Acting at The New York Film Academy
January 11, 2030 - April 1, 2026Digital Footprint Diploma at The University of Edinburgh
January 1, 2018 - April 1, 2026Acting For Film at The New York Film Academy
January 1, 2018 - April 1, 2026Diploma in Acting for Film (Digital Footprint) at University of Edinburgh
January 11, 2030 - April 1, 2026Certificate in Film Acting at The New York Film Academy
January 11, 2030 - April 1, 2026Qualifications
Diploma: Digital Footprint Acting for Film
January 11, 2030 - February 10, 2026IBM Certification
January 1, 2026 - February 10, 2026Udemy Certification
January 1, 2022 - February 10, 2026IBM Certification
January 11, 2030 - February 10, 2026Udemy Certifications
January 11, 2030 - February 10, 2026IBM Certification
January 1, 2026 - February 28, 2026Diploma in Digital Footprint Acting for Film
January 11, 2030 - February 28, 2026Certificate in Digital Identity & Online Presence
January 1, 2018 - February 28, 2026Certificate in Storytelling, On-Camera Delivery & Creative Confidence
January 1, 2018 - February 28, 2026Diploma in Digital Footprint Acting for Film
January 11, 2030 - February 28, 2026Digital Footprint Diploma in Acting for Film
January 11, 2030 - April 1, 2026Certificate in Film Acting
January 11, 2030 - April 1, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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