I started as a designer and evolved into a role focused on art direction and branding, translating brand positioning into visual solutions with a focus on brand consistency. I lived in Japan for 8 years, where I studied Photography, Audiovisual Production, and Graphic Design. It was a period of technical and cultural formation, spent between museums, bookstores, work, walks, and travels, making art as a hobby and absorbing an aesthetic and narrative repertoire I still carry with me today. I'm currently studying drawing, which has helped me further develop my ability to create and interpret visual narratives. I worked as a Marketing and Communications Coordinator, where I was responsible for ensuring brand consistency across campaigns, institutional materials, and communication with commercial and technical teams. Currently, at my own studio, I develop full branding cases: brand research and synthesis, creative direction, key visuals, visual and verbal identity, color palette, typography, brand assets, photography direction, mockups, packaging, templates, application guidelines, and communication strategies, leading each project independently, from understanding the business and brand to final delivery. I approach the process in a consultative way, contextualizing every decision with a focus on building solid, coherent, and well-positioned brands. Tools: Photoshop, Lightroom, Illustrator, InDesign, Figma, After Effects, generative AI, productivity tools (Notion, Trello, etc), Miro, Google Workspace, Microsoft Office Areas: Graphic Design, Branding, Visual Identity, Verbal Identity, Art Direction, Editorial Design, Brand Positioning, Digital Content, Social Media, Photography, Direction…I started as a designer and evolved into a role focused on art direction and branding, translating brand positioning into visual solutions with a focus on brand consistency. I lived in Japan for 8 years, where I studied Photography, Audiovisual Production, and Graphic Design. It was a period of technical and cultural formation, spent between museums, bookstores, work, walks, and travels, making art as a hobby and absorbing an aesthetic and narrative repertoire I still carry with me today. I'm currently studying drawing, which has helped me further develop my ability to create and interpret visual narratives. I worked as a Marketing and Communications Coordinator, where I was responsible for ensuring brand consistency across campaigns, institutional materials, and communication with commercial and technical teams. Currently, at my own studio, I develop full branding cases: brand research and synthesis, creative direction, key visuals, visual and verbal identity, color palette, typography, brand assets, photography direction, mockups, packaging, templates, application guidelines, and communication strategies, leading each project independently, from understanding the business and brand to final delivery. I approach the process in a consultative way, contextualizing every decision with a focus on building solid, coherent, and well-positioned brands. Tools: Photoshop, Lightroom, Illustrator, InDesign, Figma, After Effects, generative AI, productivity tools (Notion, Trello, etc), Miro, Google Workspace, Microsoft Office Areas: Graphic Design, Branding, Visual Identity, Verbal Identity, Art Direction, Editorial Design, Brand Positioning, Digital Content, Social Media, Photography, DirectionWWWW…