Hello! I’m Panachai Chinnasri, a Senior UX/UI Designer with over 5 years of focused experience in Construction and Gaming-Esports. I bridge complex user requirements with high-impact visual solutions and excel at turning business goals into intuitive digital experiences. I have a proven track record of driving growth through data-driven research and systematic design thinking. In my roles, I lead UX/UI strategy, optimize information architecture, and mentor designers while delivering dashboards and interfaces that improve navigation, retention, and collaboration. My work has delivered measurable results, such as a 28% lift in conversion and a 30% reduction in contractor turnover, and I enjoy turning user insights into delightful, business-focused experiences.…

Panachai Chinnasri

Hello! I’m Panachai Chinnasri, a Senior UX/UI Designer with over 5 years of focused experience in Construction and Gaming-Esports. I bridge complex user requirements with high-impact visual solutions and excel at turning business goals into intuitive digital experiences. I have a proven track record of driving growth through data-driven research and systematic design thinking. In my roles, I lead UX/UI strategy, optimize information architecture, and mentor designers while delivering dashboards and interfaces that improve navigation, retention, and collaboration. My work has delivered measurable results, such as a 28% lift in conversion and a 30% reduction in contractor turnover, and I enjoy turning user insights into delightful, business-focused experiences.…

Available to hire

Hello! I’m Panachai Chinnasri, a Senior UX/UI Designer with over 5 years of focused experience in Construction and Gaming-Esports. I bridge complex user requirements with high-impact visual solutions and excel at turning business goals into intuitive digital experiences. I have a proven track record of driving growth through data-driven research and systematic design thinking.

In my roles, I lead UX/UI strategy, optimize information architecture, and mentor designers while delivering dashboards and interfaces that improve navigation, retention, and collaboration. My work has delivered measurable results, such as a 28% lift in conversion and a 30% reduction in contractor turnover, and I enjoy turning user insights into delightful, business-focused experiences.

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Skills

Experience Level

Language

Thai
Fluent
English
Advanced

Work Experience

Senior UX/UI Designer at Tri7 Co., Ltd.
March 1, 2023 - March 1, 2026
Spearheaded the UX/UI strategy for mobile-responsive websites and native applications in the construction marketplace. Optimized the Information Architecture for complex service ecosystems, improving platform navigation and user retention. Designed and implemented a Transparency-first dashboard, utilizing data visualization to resolve payment disputes and milestone tracking issues. Mentored junior designers and established design standards to improve team productivity and output quality.
Design Management Assistant Manager-Graphic Designer at The Unique Collection Hotels & Resorts Management
October 1, 2016 - January 1, 2017
Supported design leadership in graphic design and branding across hospitality properties; assisted in managing design projects and campaigns; collaborated with marketing and operations to deliver cohesive visual identities.
Graphic Manager at Ramada Plaza Menam Riverside Bangkok Hotel
February 1, 2017 - July 1, 2017
Managed graphic design operations for the hotel brand across print and digital channels; oversaw visual branding, marketing collateral, and campaigns while ensuring brand consistency.
Art Director at Maiyarap Co. Ltd.
October 1, 2016 - July 1, 2017
Directed visual design and branding for multiple clients; led art direction across campaigns and creative assets.
Graphic Manager at Prime Hotel Central Station Bangkok
August 1, 2017 - September 1, 2019
Managed graphic design team delivering hotel branding, collateral, and digital assets; collaborated with marketing and events; improved design efficiency.
Graphic Manager at Burasari Group
March 1, 2020 - September 1, 2020
Led graphic design outputs for hospitality campaigns; developed visual assets for promotions and brand communications; enhanced design processes.
Creative Organizer at Media Associates Ltd.
June 1, 2009 - March 1, 2011
Coordinated creative projects, organized assets, and facilitated cross-team collaboration to support marketing and production workflows.
Graphic Designer at Ad The Moment Co. Ltd.
December 1, 2011 - June 1, 2012
Created graphics for marketing materials and campaigns; contributed to branding and visual design systems.
Assistant Marketing Manager-Graphic Designer at Siam Chatuchak Co. Ltd. (Union Mall)
July 1, 2012 - March 1, 2013
Supported marketing campaigns by producing design assets and promotional materials for Union Mall.
Senior Graphic Designer at Adamas World Co., Ltd
October 1, 2013 - November 1, 2014
Led graphic design for brand campaigns and marketing collateral; mentored junior designers and upheld brand standards.
Assistant Marketing Manager-Graphic Designer at Lebua Hotels & Resorts
December 1, 2014 - October 1, 2016
Supported marketing and branding initiatives; designed assets for luxury hotel properties; improved branding consistency.

Education

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Qualifications

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Industry Experience

Real Estate & Construction, Gaming, Media & Entertainment, Travel & Hospitality, Professional Services

Skills

Experience Level