Available to hire
I’m a Senior UX/UI Designer and Product Designer with 5+ years of experience shaping user-centered digital products across Construction, E-commerce, and Gaming/Esports. I’m passionate about turning complex user needs into clear, measurable outcomes by using user research, design thinking, and data-driven insights—then aligning the design with business goals so teams can move faster with confidence.
In my work, I lead end-to-end UX/UI efforts for web and mobile platforms, build scalable design systems in Figma, and collaborate closely with Product Managers and engineers in Agile environments. I’ve delivered strong performance results—like improving checkout conversion by 28% through CRO—and I also bring a background in brand and content leadership, ensuring the product experience feels both premium and consistent across every touchpoint.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Thai
Fluent
English
Advanced
Work Experience
Senior UX/UI Designer (Remote) at Tri7 Co., Ltd.
March 1, 2023 - March 1, 2026Led end-to-end UX/UI for global web applications and e-sports platforms, optimizing complex user flows for international audiences. Conducted qualitative user research and competitor analysis to map customer journeys, identify friction points, and define actionable user personas. Architected and maintained scalable design systems and Figma UI component libraries to improve cross-functional handover and developer alignment. Collaborated with product managers and software engineers in Agile to translate business requirements into high-fidelity interactive prototypes and supported usability-oriented iteration.
Senior UX/UI Designer at Tri7 Co., Ltd.
March 1, 2023 - March 1, 2026Spearheaded the UX/UI strategy for mobile-responsive websites and native applications in the construction marketplace. Optimized the Information Architecture for complex service ecosystems, improving platform navigation and user retention. Designed and implemented a Transparency-first dashboard, utilizing data visualization to resolve payment disputes and milestone tracking issues. Mentored junior designers and established design standards to improve team productivity and output quality.
Lead UX/UI Designer at Propertis Co., Ltd.
September 1, 2021 - March 1, 2023Owned UX/UI strategy for mobile-responsive platforms and native apps in a B2B/B2C construction marketplace ecosystem (Trongjai.com). Re-architected information architecture and navigation hierarchies to improve usability and strengthen retention. Designed a 'Transparency-First' analytical dashboard with real-time data visualization that helped reduce contractor turnover by 30% and resolved payment dispute friction. Mentored junior designers and established standardized design guidelines, design tokens, and QA workflows to raise team output quality.
Marcom-Creative Contents Design Manager at Sivatel Bangkok Hotel
October 1, 2020 - June 1, 2021Owned brand communication strategy and visual identity across digital and print touchpoints, maintaining 100% brand consistency and premium positioning. Managed in-house media production from concept and copywriting to photoshoot direction and final output, reducing dependence on external agencies. Led influencer/KOL partnerships for accommodation, dining, and wellness campaigns to boost organic brand awareness. Authored and published marketing content across owned social channels, aligning messaging with seasonal demand and guest acquisition goals.
Burasari Group | Marcom-Graphic Manager at Burasari Group
March 1, 2020 - September 1, 2020Marcom-Graphic Manager at Burasari Group
March 1, 2020 - September 1, 2020Managed graphic/marcom activities and supported promotional collateral and branding execution.
Graphic Manager at Burasari Group
March 1, 2020 - September 1, 2020Led graphic design outputs for hospitality campaigns; developed visual assets for promotions and brand communications; enhanced design processes.
Prime Hotel Central Station Bangkok | Marcom-Graphic Manager at Prime Hotel Central Station Bangkok
August 1, 2017 - September 1, 2019Managed marcom graphic design production for hotel promotional collateral including seasonal campaigns, collaborating with hotel marketing teams and vendors.
Marcom-Graphic Manager at Prime Hotel Central Station Bangkok
August 1, 2017 - September 1, 2019Directed graphic design and marketing communications work to support seasonal campaigns and property-level visual branding.
Graphic Manager at Prime Hotel Central Station Bangkok
August 1, 2017 - September 1, 2019Managed graphic design team delivering hotel branding, collateral, and digital assets; collaborated with marketing and events; improved design efficiency.
Ramada Plaza Menam Riverside Bangkok Hotel | Assistant Manager - Graphic Designer at Ramada Plaza Menam Riverside Bangkok Hotel
February 1, 2017 - July 1, 2017Supported graphic design and marketing production for hotel services, including F&B and rooms collateral, and coordinated printing/vendor workflows.
Assistant Manager - Graphic Designer at Ramada Plaza Menam Riverside Bangkok Hotel
February 1, 2017 - July 1, 2017Provided assistant-level graphic design support for hotel marketing, including promotional collateral for F&B and rooms.
Graphic Manager at Ramada Plaza Menam Riverside Bangkok Hotel
February 1, 2017 - July 1, 2017Managed graphic design operations for the hotel brand across print and digital channels; oversaw visual branding, marketing collateral, and campaigns while ensuring brand consistency.
The Unique Collection Hotels & Resorts Management | Assistant Manager - Graphic Designer at The Unique Collection Hotels & Resorts Management
October 1, 2016 - January 1, 2017Assisted with marketing graphic design tasks for hospitality promotions and collaborated with marketing heads on seasonal campaign materials.
Assistant Manager - Graphic Designer at The Unique Collection Hotels & Resorts Management
October 1, 2016 - January 1, 2017Supported hotel graphic design needs and assisted with marketing collateral production.
Art Director at Maiyarap Co. Ltd.
October 1, 2016 - July 1, 2017Directed visual design and branding for multiple clients; led art direction across campaigns and creative assets.
Design Management Assistant Manager-Graphic Designer at The Unique Collection Hotels & Resorts Management
October 1, 2016 - January 1, 2017Supported design leadership in graphic design and branding across hospitality properties; assisted in managing design projects and campaigns; collaborated with marketing and operations to deliver cohesive visual identities.
Lebua Hotels & Resorts | Assistant Marketing Manager - Graphic Designer at Lebua Hotels & Resorts
December 1, 2014 - October 1, 2016Handled assistant marketing and graphic design responsibilities, including production of promotional collateral and management of related design/printing workflows.
Assistant Marketing Manager - Graphic Designer at Lebua Hotels & Resorts
December 1, 2014 - October 1, 2016Handled graphic design and marketing support across hospitality promotions, collaborating with marketing heads and printing vendors.
Assistant Marketing Manager-Graphic Designer at Lebua Hotels & Resorts
December 1, 2014 - October 1, 2016Supported marketing and branding initiatives; designed assets for luxury hotel properties; improved branding consistency.
Design & Marketing Management
January 1, 2014 - January 1, 2020Worked in hospitality sector design and marketing management from 2014 to 2020, supporting multi-property branding and campaign production through visual design and coordination with marketing stakeholders.
Senior Graphic Designer at Adamas World Co., Ltd
October 1, 2013 - November 1, 2014Led graphic design for brand campaigns and marketing collateral; mentored junior designers and upheld brand standards.
Assistant Marketing Manager-Graphic Designer at Siam Chatuchak Co. Ltd. (Union Mall)
July 1, 2012 - March 1, 2013Supported marketing campaigns by producing design assets and promotional materials for Union Mall.
Graphic Designer at Ad The Moment Co. Ltd.
December 1, 2011 - June 1, 2012Created graphics for marketing materials and campaigns; contributed to branding and visual design systems.
Creative Organizer at Media Associates Ltd.
June 1, 2009 - March 1, 2011Coordinated creative projects, organized assets, and facilitated cross-team collaboration to support marketing and production workflows.
Education
Master of Business Administration (M.B.A.) in Aviation Management at International Aviation College, Nakhon Phanom University
January 1, 2012 - January 1, 2014Bachelor of Fine Arts (B.F.A.) in Innovative Media Design at Faculty of Architecture, Naresuan University
January 1, 2006 - January 1, 2009Master of Business Administration (M.B.A.) in Aviation Management at International Aviation College, Nakhon Phanom University
January 1, 2012 - January 1, 2014Bachelor of Fine Arts (B.F.A.) in Innovative Media Design at Faculty of Architecture, Naresuan University
January 1, 2006 - January 1, 2009Master of Business Administration (M.B.A.) in Aviation Management at International Aviation College, Nakhon Phanom University
January 1, 2012 - January 1, 2014Bachelor of Fine Arts (B.F.A.) in Innovative Media Design at Faculty of Architecture, Naresuan University
January 1, 2006 - January 1, 2009Qualifications
Industry Experience
Real Estate & Construction, Gaming, Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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