I’m a writer and director with a career spanning fiction and non-fiction, creating, directing, and scripting diverse projects across development levels. I’ve led creative work for Golden Goal (game show), Restart (feature film), According To (series), Seven Knots (feature film), Lost in Time and Space (series), among others. I’ve held roles as Creative Director, Scriptwriter, and Cinematographer, collaborating with studios and networks to bring ideas to screen. I also produce a series of life-idea videos I write, narrate, edit and publish to share beauty with the world. I run a street documentary project that asks people a single deep personal question, and I’ve authored a non-fiction book about how travel — from a quick getaway to emigrating — reshapes our lives in myriad ways.

Francisco Crescimbeni

I’m a writer and director with a career spanning fiction and non-fiction, creating, directing, and scripting diverse projects across development levels. I’ve led creative work for Golden Goal (game show), Restart (feature film), According To (series), Seven Knots (feature film), Lost in Time and Space (series), among others. I’ve held roles as Creative Director, Scriptwriter, and Cinematographer, collaborating with studios and networks to bring ideas to screen. I also produce a series of life-idea videos I write, narrate, edit and publish to share beauty with the world. I run a street documentary project that asks people a single deep personal question, and I’ve authored a non-fiction book about how travel — from a quick getaway to emigrating — reshapes our lives in myriad ways.

Available to hire

I’m a writer and director with a career spanning fiction and non-fiction, creating, directing, and scripting diverse projects across development levels. I’ve led creative work for Golden Goal (game show), Restart (feature film), According To (series), Seven Knots (feature film), Lost in Time and Space (series), among others. I’ve held roles as Creative Director, Scriptwriter, and Cinematographer, collaborating with studios and networks to bring ideas to screen.

I also produce a series of life-idea videos I write, narrate, edit and publish to share beauty with the world. I run a street documentary project that asks people a single deep personal question, and I’ve authored a non-fiction book about how travel — from a quick getaway to emigrating — reshapes our lives in myriad ways.

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Language

Spanish; Castilian
Fluent
Portuguese
Advanced
Italian
Intermediate
English
Fluent

Work Experience

Creative & Creator at Freelance
January 1, 2018 - December 31, 2022
I work on diverse creative industries such as advertising, communication, entertainment, and editorial. My projects are truly diverse, such as: -Creation, conception and writing of original audiovisual content -Original audiovisual formats for new media -Ideation and development of creative online and offline campaigns for advertising, PR, and communication -Creation of original content, scriptwriting for audiovisual and interactive pieces -Creative consultancy for companies, organizations, governments, or independent professionals -Creative game development and storybuilding -Creativity applied on innovation, business challenges, and entrepreneurship -Direction and coordination on creative campaigns -Original editorial content
Creative Director at Circus Madrid - Monks
May 1, 2017 - June 30, 2018
Led creative direction for campaigns and projects. I've worked leading creative processes for various clients, such as Spotify, Decathlon, Néctar Seguros and Iberinform. I've also participated in diverse campaigns for the Netflix account.
Senior Creative at Picnic
December 1, 2015 - May 30, 2017
I've worked as a Creative Collaborator at the Buenos Aires office and later on as a Senior Creative for the Madrid branch, with clients such as Shell, Mahou, Zurich, Aramón, Coca-Cola, Disney and FC Bola.
Junior Copywriter at R/GA Buenos Aires
May 1, 2012 - December 5, 2013
I've worked as a Digital Copywriter. Clients for which I've worked: Pepsi, Unilever, Quilmes, Capital One, J&J Master Card, Vivo (BR), Netflix Latinoamérica, Nike Argentina. Quilmes: Quilmes Night 6.9 launch, strategy and integrated campaign (La Fiesta Perfecta, Playlists QNight) Social Media content, radio ads. Puntos de Encuentro campaign (Facebook). ACUVUE: Creation, launch and development of their social media channels. Netflix LatAm: Orange is the New Black launch, social media content, digital strategy. Nike Argentina: social media content and digital campaigns for Nike Fútbol and Nike Running. Retail Activations: Hyperfacts (https://www.youtube.com/watch?v=9nPMT7ZAct8) and Nike Mercurial (https://www.youtube.com/watch?v=VlaEge0TtSM)
Content Editor and Writer –Wait for it! Original Series at LEE Films
March 1, 2021 - June 30, 2022
As the Author, Content Editor, and Writer of Wait for it, an original documentary series for the Olympic Channel; I've directed the whole creative team in terms of content (scriptwriters, song composers, editors, animators, designers, researchers, etc.) during the whole production process, from preparing the first pitch until the last export of every episode. The first season premiered in November 2021, achieving great results in terms of audience and engagement across the different channels. In July 2022, we launched the second season, this time featuring only spectacular stories from Tokyo 2020, as it was published to commemorate a year after the Games.
Creative Director at LALIGA Studios
January 2, 2023 - September 18, 2025
LALIGA Studios was founded in 2023 as a joint-venture between LALIGA and Banijay Iberia. From LALIGA Studios, we produced audiovisual content for LALIGA, clubs, sponsors, and broadcasters; collaborating with platforms and brands worldwide in the development, production, and distribution of entertainment, documentary, fiction, and animation content. In my role, I: -Lead the company’s content, both creatively and editorially -Created original non-fiction and fiction content -Supervised third-party original content in collaborations -Pitched content to platforms, broadcasters, and other key industry players -Created advertising and branded content campaigns -Directed audiovisual content (El sentido, Volver al corazón, Sueños...) -Managed the agency’s creative team and its relationship with other departments -Coordinated the company’s institutional communications -Collaborated with the executive team to define the editorial line and content strategy
Senior Creative at La Mesa
February 2, 2015 - December 11, 2015
From february, 2015, I was part of "La Mesa" (The Table). It was a unique working format that gathered three advertising agencies (Circus, La Comunidad and Don) with the goal of creating the national, provincial and local communication campaign for PRO (Cambiemos), an argentinian political party. I've worked on the integrated campaign (TV, OOH, Radio, Digital) for the current President, Mauricio Macri; the Buenos Aires Governor, María Eugenia Vidal, the Buenos Aires Mayor, Horacio Rodríguez Larreta, along with diverse provinces governments.
Digital Creative at 02 December 2013
March 23, 2026 - January 31, 2015
I've worked as a Digital Creative at the Buenos Aires office of the Mother group. These were some projects in which I've participated: -Lucchetti: Mamá Lucchetti. Campaigns "Lucchettinis - Famiglias", "Milanesa de Soja - Gauchos" y "Pastas - Cleopasta" -Becker (AB-Inbev)/Chile - Grado 7, Hatpack, Vision 360. -MIXXTAIL Mojito (AB/Inbev ready to drink) -Banco Hipotecario - Summer Banquing, #LaFuenteDelBúho -Almundo (brand launch)
Digital Copywriter at Avatar LA
July 1, 2011 - May 1, 2012
Copywriter Jan 2012 - May 2012 · 5 mos Digital Copywriter. Clients: Coca-Cola, ESPN, Disney, Club La Nación, Audi, Microsoft, Mabe S.A. Community Manager Jul 2011 - Dec 2011 · 6 mos Social Media managing. Content creation, customer care, data analysis. Clients: Microsoft, Coca-Cola, ESPN, Intel, Mabe S.A., Merck, Disney.

Education

Scriptwriting - Movies and Series at Escuela Superior de Creativos Publicitarios
January 1, 2010 - December 31, 2012
Scriptwriting - Movies and Series at Laboratorio de Guion
March 11, 2021 - December 10, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services