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Senior marketing leader with international experience driving end-to-end strategies across B2B and B2C. Expert in go-to-market, content, social, lifecycle and customer journey optimization with strong data-driven decision-making aligned to measurable growth, engagement, and revenue impact. Strategic, hands-on, highly autonomous marketer leading brand positioning, voice and consistency across channels. Proven success building organic growth through content, social media and SEO, generating qualified leads, and owning full-funnel marketing strategy across acquisition, retention and brand growth.…Senior marketing leader with international experience driving end-to-end strategies across B2B and B2C. Expert in go-to-market, content, social, lifecycle and customer journey optimization with strong data-driven decision-making aligned to measurable growth, engagement, and revenue impact. Strategic, hands-on, highly autonomous marketer leading brand positioning, voice and consistency across channels. Proven success building organic growth through content, social media and SEO, generating qualified leads, and owning full-funnel marketing strategy across acquisition, retention and brand growth.

Paola Balestra Rodrigo

Digital Marketer, Marketing Strategist, Marketing Analyst, +2

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Senior marketing leader with international experience driving end-to-end strategies across B2B and B2C. Expert in go-to-market, content, social, lifecycle and customer journey optimization with strong data-driven decision-making aligned to measurable growth, engagement, and revenue impact. Strategic, hands-on, highly autonomous marketer leading brand positioning, voice and consistency across channels. Proven success building organic growth through content, social media and SEO, generating qualified leads, and owning full-funnel marketing strategy across acquisition, retention and brand growth.…Senior marketing leader with international experience driving end-to-end strategies across B2B and B2C. Expert in go-to-market, content, social, lifecycle and customer journey optimization with strong data-driven decision-making aligned to measurable growth, engagement, and revenue impact. Strategic, hands-on, highly autonomous marketer leading brand positioning, voice and consistency across channels. Proven success building organic growth through content, social media and SEO, generating qualified leads, and owning full-funnel marketing strategy across acquisition, retention and brand growth.

Available to hire

Senior marketing leader with international experience driving end-to-end strategies across B2B and B2C. Expert in go-to-market, content, social, lifecycle and customer journey optimization with strong data-driven decision-making aligned to measurable growth, engagement, and revenue impact.

Strategic, hands-on, highly autonomous marketer leading brand positioning, voice and consistency across channels. Proven success building organic growth through content, social media and SEO, generating qualified leads, and owning full-funnel marketing strategy across acquisition, retention and brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Senior Social Media & Digital Marketing Manager at Hangsen, Atom, Classics, Bar Fuel, TruVape

January 1, 2022 - Present

Owned end-to-end marketing strategies for a multi-brand international portfolio across European B2B and B2C markets. Led brand positioning, brand voice and brand consistency across channels. Built and executed social media strategy for Instagram and B2B/B2C channels, including content planning, messaging, cadence and performance tracking. Developed organic growth strategies through content, social media and SEO. Generated 300+ qualified leads organically for key distributor clients via content and social media strategies. Designed and supported product launches, campaigns, press and distributor marketing initiatives. Partnered closely with sales and commercial teams to align messaging, assets and growth objectives. Owned full-funnel marketing strategy across acquisition, retention and brand for the multi-brand portfolio, including launching Bar Fuel from zero and supporting 2M+ units sold.

Marketing Manager – B2B Demand & Revenue Support at Kit Consulting

January 1, 2020 - December 31, 2021

Developed B2B marketing strategies for three industrial brands. Led branding, content creation, web development and SEO initiatives. Supported lead generation and sales enablement initiatives.

Digital Marketing Manager - Growth & Acquisition at The Right Way / HIR ES (Sern-a & Associates)

January 1, 2020 - January 1, 2022

Led branding, digital marketing and growth strategy for multiple legal services brands in the US. Designed and launched websites, landing pages and customer journeys focused on conversion and retention. Oversaw email marketing, newsletters and CRM workflows. Led remote international teams including designers and developers. Developed and executed a cross-channel paid media strategy aligned with business needs. Built and implemented performance metrics for field marketing initiatives, resulting in a 60% increase in lead generation within 6 months by ensuring consistent messaging across all channels.

PR & Marketing Coordinator at Kinder Villa

January 1, 2019 - January 1, 2020

Managed brand communication, social media and community management in Mexico. Provided direct customer service to prospects and families, including onboarding and admissions processes. Organized events, brand activations and community initiatives.

Project Manager – Beauty & Health Startup at Nexus Lab

January 1, 2017 - December 31, 2018

Coordinated product launches and go-to-market execution. Developed product messaging and brand positioning. Led sales and customer service teams. Managed designers, suppliers and commercial execution. Organized events, trade shows and brand activations.

Sales & Marketing – YUMIX Brand at F-Día z Company

January 1, 2016 - January 1, 2017

Directed customer sales at physical points of sale. Led and coordinated sales teams. Organized events, exhibits and commercial staff operations.