Available to hire
I am Paola Di Pietro, a results-driven content strategist and search marketing consultant with a decade-long track record of scaling brand authority across international B2B and B2C markets. My expertise sits at the intersection of high-impact SEO strategies and organic storytelling, specializing in lifestyle, technology, and nonprofit sectors.
Rather than simply managing channels, I architect integrated SEM tactics that translate complex brand narratives into measurable growth. Proficient in Business English and comfortable navigating diverse global industries, I bridge the gap between technical optimization and creative excellence to ensure a brand is not just seen, but remembered.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Italian
Fluent
German
Intermediate
Work Experience
Senior Digital Marketing Strategist at Sailogy
November 1, 2019 - PresentOwn & execute the digital marketing and content strategy for an international boat rental platform. Plan and implement integrated multi-channel campaigns (SEO, PPC, email, social media, content marketing) across global markets, optimize the marketing budget, develop creative content and assets, expand organic and paid reach, and continuously test and refine channels to drive qualified traffic and conversions. Coordinate with internal teams and external agencies to ensure brand consistency and measurable performance.
Senior Digital Marketing Manager at Sailogy
November 1, 2019 - PresentSenior Digital Marketing Strategist; own and execute digital marketing strategy across international markets; multi-channel campaigns across paid/organic channels; grow brand and engagement.
Senior Digital & Content Marketing Strategist at Sailogy
November 1, 2019 - PresentOwn and execute digital marketing and content strategies for international brands; plan and implement multi-channel campaigns; drive online engagement and revenue; manage CRM campaigns and data segmentation; lead A/B testing and coordinate with external agencies.
Senior Digital Marketing & Content Strategist at Cloud Academy
December 1, 2016 - September 1, 2019Own & execute digital marketing and content strategies for international brands; manage CRM, email campaigns, SEO, content marketing, social media and multi-channel campaigns to drive growth.
Senior Digital Marketing Strategist at Cloud Academy
December 1, 2016 - September 1, 2019Led multi-channel digital marketing campaigns and content strategy; developed CRM-driven email nurtures and on-site optimization; collaborated with product and content teams to scale global content programs and drive online growth.
Senior Digital Marketing Manager at Ten Directions
November 1, 2014 - November 1, 2016Drive growth for an international training organization by planning and optimizing online marketing campaigns, identifying opportunities for expansion, and aligning marketing activities with business goals across multiple regions.
Senior Digital Marketing Manager at Hotcourses
November 1, 2014 - November 1, 2016Responsible for traffic generation and brand awareness building through creating a digital marketing strategy aligned with KPIs, managing marketing objectives and activities across the international Hotcourses website network.
Senior Digital Marketing Manager at Hotcourses Ltd
November 1, 2014 - November 1, 2016Responsible for traffic generation and brand awareness through a multi-channel digital marketing strategy, including SEO, PPC, email, social media. Managed CRM, planned campaigns, and tracked KPIs to align with revenue objectives. Worked cross-functionally to develop content, optimize conversion paths, and ensure consistent brand messaging across international markets.
Senior Digital Marketing Manager at IDM Online
January 20, 2014 - October 20, 2014Lead online marketing training programs worldwide, planning and executing campaigns across SEO, PPC, affiliate marketing, email, social, and content marketing to grow online business.
Senior Digital Marketing Manager at IDM Online
November 1, 2012 - December 1, 2013Driving growth of IDM Online business through campaign planning and optimization; IDM Online delivers leading online marketing training courses worldwide under the IDM Institute of Direct and Digital Marketing.
Senior Digital Marketing Coordinator at Age UK
January 1, 2012 - December 31, 2013Implemented KPI-driven digital marketing to increase donations and online engagement. Managed SEO projects, PPC activity, email campaigns, content marketing, and CRM-driven segmentation to improve donor acquisition and retention.
Digital Marketing Manager at IDM Online
January 1, 2012 - December 31, 2013Delivered online marketing growth through campaign planning and optimization; identified opportunities for further growth; managed multi-channel marketing (SEO, PPC, email, social); CRM data segmentation and lead generation; supported training and content initiatives.
Education
Diploma in Digital Marketing at Chartered Institute of Marketing, London
January 1, 2011 - January 1, 2011Master of Science in Tourism Marketing and Management (with Distinction) at Bournemouth University, UK
January 1, 2005 - January 1, 2006Bachelor of Arts in Management and Tourism at Università Cattolica del Sacro Cuore, Milano, Italy
January 1, 2001 - January 1, 2005German Language Course B1 at Chiasso (CH)
September 1, 2025 - May 1, 2026Bachelor of Arts in Management and Tourism at Università Cattolica, Milan, Italy
January 1, 2001 - January 1, 2005Master of Science in Tourism Marketing and Management (with Distinction) at Bournemouth University, UK
January 1, 2005 - January 1, 2006Diploma in Digital Marketing at Chartered Institute of Marketing, London, UK
January 1, 2011 - January 1, 2011TOEFL Certificate at Test Center
January 1, 2005 - January 1, 2006German Language Course B1 at Chiasso, CH
September 1, 2025 - May 1, 2026Google Analytics Fundamentals Certification at Google
January 1, 2011 - January 1, 2011SEO Training (IDM London) at Institute of Direct and Digital Marketing
June 1, 2014 - June 1, 2014Google Analytics Certification (Udemy) at Udemy
January 1, 2019 - January 1, 2019AI for Marketing at Digital Marketing Institute
December 1, 2025 - March 1, 2026German Language Course B1 at Chiasso, CH
September 1, 2025 - May 1, 2026Diploma in Digital Marketing at Chartered Institute of Marketing, London, UK
January 1, 2011 - January 1, 2011Master of Science in Tourism Marketing and Management (with Distinction) at Bournemouth University, UK
January 1, 2005 - January 1, 2006TOEFL Certificate (Certificate of English proficiency for foreigners) at Educational Testing Service / TOEFL
January 1, 2005 - January 1, 2006Bachelor of Arts in Management and Tourism at Università Cattolica del Sacro Cuore, Milan, Italy
January 1, 2001 - January 1, 2005AI for Marketing (Online Course) at Digital Marketing Institute (online)
December 1, 2025 - March 1, 2026Google Analytics Certification at Google / Udemy
January 1, 2019 - January 1, 2019SEO 2019: Complete SEO Training + SEO for WordPress Websites at Udemy
January 1, 2019 - January 1, 2019Copywriting for Digital Marketing at Institute of Direct and Digital Marketing (IDM)
January 1, 2014 - January 1, 2014Qualifications
TOEFL Certificate
January 1, 2005 - January 1, 2006Google Analytics Certification
January 1, 2019 - February 27, 2026SEO Training Courses
January 1, 2019 - February 27, 2026Copywriting Certification
January 1, 2014 - February 27, 2026Google Analytics Fundamentals
January 1, 2011 - February 27, 2026TOEFL Certification
January 1, 2005 - February 27, 2026Google Analytics Certification (Fundamentals)
January 1, 2011 - January 1, 2011SEO Training (IDM London)
June 1, 2014 - June 1, 2014TOEFL Certificate
January 1, 2005 - January 1, 2006Master of Science in Tourism Marketing and Management
January 1, 2005 - January 1, 2006Bachelor of Arts in Management and Tourism
January 1, 2001 - January 1, 2005German Language Course B1
September 1, 2025 - May 1, 2026AI for Marketing
December 1, 2025 - March 1, 2026TOEFL Certificate
January 1, 2005 - January 1, 2006Google Analytics Certification
January 1, 2019 - January 1, 2019SEO Training (2019)
January 1, 2019 - January 1, 2019Copywriting for Digital Marketing
January 1, 2014 - January 1, 2014Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Non-Profit Organization, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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