PE

Paola Espinós Foguet

Available to hire

Marketing and communications professional with experience in creative advertising agencies, leading brands across advertising, social media, influencer marketing, content creation and events.

About

Marketing and communications professional with experience in creative advertising agencies, leading brands across advertising, social media, influencer marketing, content creation and events. Skilled in client account management, project coordination, and end-to-end campaign execution.

Brings a strategic and creative mindset to develop brand experiences and campaigns that create meaningful connections with audiences, with a background in branded content, transmedia storytelling and generative AI for creative execution.

  • 7 years' experience
  • Joined August 2026

Languages

  • Spanish; CastilianFluent
  • EnglishIntermediate
  • MalteseFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Other

Work experience· 5 roles

Senior Marketing Executive · Lo&Be Hold StudioJun 2026 – Jul 2026 · 2 mos

Supported client relationship management and coordinated social media, influencer marketing and branded content creation projects. Contributed to development and execution of social media strategies and content calendars. Managed influencer campaigns including creator selection, briefing, communication and content follow-up. Assisted with event planning and coordination from concept development to execution. Supported merchandising/ordering and product management via SAP for the football category; provided customer service and product advice in branded retail environment; delivered product training across store running and football category. Monitored product launches, updates and launch calendars, and supported organizational preparations and brand events (MAPO MAMadrid).

Account & Client Account Management (Digital Planning & 360° Campaign Support) · Visa (assisted roles)Jan 2024 – Present · 2 yrs 11 mos

Daily client coordination and management support, including assisting with client budget preparation. Developed creative briefs and coordinated 360° campaigns. Participated in the conceptualization of creative proposals (creativity and strategy) and supervised creative and production work. Prepared and presented creative proposals to clients. Coordinated and monitored production deliverables within time and budget for each project/campaign. Supported digital planning for LVMH group brands including strategic briefings and campaign monitoring, and contributed to implementing each campaign's strategy; helped analyze results from advertising actions.

Senior Account Executive · OgilvyJun 2023 – Jun 2026 · 3 yrs 1 mo

Delivered account execution and coordination across campaigns and brand work for luxury brands (LVMH group clients).

Digital Account Planner (Part-time) · Spark FoundryJun 2022 – Jul 2023 · 1 yr 2 mos
Sales Associate · AdidasNov 2019 – Feb 2023 · 3 yrs 4 mos

Education· 7

Master’s Degree in Strategy and Creativity in Advertising (Joint Honours) · Universitat Oberta de Catalunya2026 – 2028
Joint Honours Degree in Advertising, PR and Business Administration · Universidad Rey Juan Carlos2017 – 2024
Online Programme in Artificial Intelligence for Creativity and Brands · Online Programme (institution not specified)2023
Specialist Course in Digital Marketing and Social Media Management · UE MCB Business and Management School2023

Certifications and awards

Google Activate - Fundamentals of Digital Marketing2020 – 2026
Google Activate - Sales Associate2020 – 2026

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