Marketing and communications professional with experience in creative advertising agencies, leading brands across advertising, social media, influencer marketing, content creation and events. Skilled in client account management, project coordination, and end-to-end campaign execution. Brings a strategic and creative mindset to develop brand experiences and campaigns that create meaningful connections with audiences, with a background in branded content, transmedia storytelling and generative AI for creative execution.

Paola Espinós Foguet

Marketing and communications professional with experience in creative advertising agencies, leading brands across advertising, social media, influencer marketing, content creation and events. Skilled in client account management, project coordination, and end-to-end campaign execution. Brings a strategic and creative mindset to develop brand experiences and campaigns that create meaningful connections with audiences, with a background in branded content, transmedia storytelling and generative AI for creative execution.

Available to hire

Marketing and communications professional with experience in creative advertising agencies, leading brands across advertising, social media, influencer marketing, content creation and events. Skilled in client account management, project coordination, and end-to-end campaign execution.

Brings a strategic and creative mindset to develop brand experiences and campaigns that create meaningful connections with audiences, with a background in branded content, transmedia storytelling and generative AI for creative execution.

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Language

Spanish; Castilian
Fluent
English
Intermediate
Maltese
Fluent

Work Experience

Senior Marketing Executive at Lo&Be Hold Studio
June 1, 2026 - July 31, 2026
Supported client relationship management and coordinated social media, influencer marketing and branded content creation projects. Contributed to development and execution of social media strategies and content calendars. Managed influencer campaigns including creator selection, briefing, communication and content follow-up. Assisted with event planning and coordination from concept development to execution. Supported merchandising/ordering and product management via SAP for the football category; provided customer service and product advice in branded retail environment; delivered product training across store running and football category. Monitored product launches, updates and launch calendars, and supported organizational preparations and brand events (MAPO MAMadrid).
Account & Client Account Management (Digital Planning & 360° Campaign Support) at Visa (assisted roles)
January 1, 2024 - Present
Daily client coordination and management support, including assisting with client budget preparation. Developed creative briefs and coordinated 360° campaigns. Participated in the conceptualization of creative proposals (creativity and strategy) and supervised creative and production work. Prepared and presented creative proposals to clients. Coordinated and monitored production deliverables within time and budget for each project/campaign. Supported digital planning for LVMH group brands including strategic briefings and campaign monitoring, and contributed to implementing each campaign's strategy; helped analyze results from advertising actions.
Senior Account Executive at Ogilvy
June 1, 2023 - June 1, 2026
Delivered account execution and coordination across campaigns and brand work for luxury brands (LVMH group clients).
Digital Account Planner (Part-time) at Spark Foundry
June 1, 2022 - July 1, 2023
Worked as a digital account planner part-time, contributing to account support and planning tasks for client deliverables.
Sales Associate at Adidas
November 1, 2019 - February 1, 2023
Sales associate supporting customer service in retail and contributing to daily store operations.

Education

Master’s Degree in Strategy and Creativity in Advertising (Joint Honours) at Universitat Oberta de Catalunya
March 1, 2026 - March 1, 2028
Joint Honours Degree in Advertising, PR and Business Administration at Universidad Rey Juan Carlos
January 1, 2017 - January 1, 2024
Online Programme in Artificial Intelligence for Creativity and Brands at Online Programme (institution not specified)
June 1, 2023 - December 1, 2023
Specialist Course in Digital Marketing and Social Media Management at UE MCB Business and Management School
June 1, 2023 - December 1, 2023
Courses in Branded Content and Transmedia Narratives at IAB Spain Formación
April 1, 2024 - May 1, 2024
Strategic design, content production, and budget management; Analysis of the creative ecosystem at Miami Ad School Madrid
March 1, 2025 - May 1, 2025
Application of Generative AI across various disciplines at Miami Ad School Madrid
March 1, 2025 - May 1, 2025

Qualifications

Google Activate - Fundamentals of Digital Marketing
January 1, 2020 - August 5, 2026
Google Activate - Sales Associate
January 1, 2020 - August 5, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Other