Paola Perazza

Developed and managed footwear private-label and in-house collections for licensed and owned brands, including colorways, prototypes, sales samples, and bulk production. Created colorways and realistic product images using AI tools before samples existed, then coordinated private-label orders for major footwear retail chains (e.g., Pit Torrasso, Pit Tarrello), ensuring follow-up through packaging and labeling specs. Built detailed prototype and production technical packs with Pantone references, handled change requests, and ran quality checks and sample corrections to meet cost and timeline targets. Produced packaging and packing instructions; designed shoe boxes, labels, ribbons, hang tags, and seasonal catalogs; and created POP materials and social media content. Managed day-to-day communication in English with Far East factories for prototype progress, confirmations, and production follow-up; also prepared Excel forecasts/product lists and organized DHL/BRT sorting, shipping, and pa

Worked on the sneaker production line for a high-end brand. Supported quality control procedures and handled non-conformities, while assisting the finishing stage of production.

Designed textile prints and patterns; developed color variations; prepared color separations and cleanups for printing; and built repeating pattern repeats.