My background is rooted in communication, content creation, and digital strategy. What has shaped my path most, however, is curiosity: the desire to understand how people respond to ideas, why some messages resonate more than others, and how content can become more relevant, effective, and engaging over time. This curiosity has guided many of my choices. It encouraged me to move from project management support towards content strategy, explore different communication channels, and study abroad to immerse myself in a new culture and way of thinking. Each of these experiences has reinforced my ability to adapt, learn quickly, and approach new challenges with an open mind. Over the years, I have worked across editorial planning, content production, campaign analysis, creative coordination, and client communication. I enjoy moving between the broader direction of a project and the details that make the final result stronger: finding the right angle, translating an objective into a clear message, coordinating the different elements involved, and refining the output with care. What I find particularly motivating about content is that creativity is never the end of the process. A strong idea needs to be tested, challenged, and improved. I am drawn to environments where analysis and experimentation are part of the creative work itself, and where results are used not simply to measure performance, but to learn and make the next iteration better.

Paola Procida

My background is rooted in communication, content creation, and digital strategy. What has shaped my path most, however, is curiosity: the desire to understand how people respond to ideas, why some messages resonate more than others, and how content can become more relevant, effective, and engaging over time. This curiosity has guided many of my choices. It encouraged me to move from project management support towards content strategy, explore different communication channels, and study abroad to immerse myself in a new culture and way of thinking. Each of these experiences has reinforced my ability to adapt, learn quickly, and approach new challenges with an open mind. Over the years, I have worked across editorial planning, content production, campaign analysis, creative coordination, and client communication. I enjoy moving between the broader direction of a project and the details that make the final result stronger: finding the right angle, translating an objective into a clear message, coordinating the different elements involved, and refining the output with care. What I find particularly motivating about content is that creativity is never the end of the process. A strong idea needs to be tested, challenged, and improved. I am drawn to environments where analysis and experimentation are part of the creative work itself, and where results are used not simply to measure performance, but to learn and make the next iteration better.

Available to hire

My background is rooted in communication, content creation, and digital strategy. What has shaped my path most, however, is curiosity: the desire to understand how people respond to ideas, why some messages resonate more than others, and how content can become more relevant, effective, and engaging over time.

This curiosity has guided many of my choices. It encouraged me to move from project management support towards content strategy, explore different communication channels, and study abroad to immerse myself in a new culture and way of thinking. Each of these experiences has reinforced my ability to adapt, learn quickly, and approach new challenges with an open mind.

Over the years, I have worked across editorial planning, content production, campaign analysis, creative coordination, and client communication. I enjoy moving between the broader direction of a project and the details that make the final result stronger: finding the right angle, translating an objective into a clear message, coordinating the different elements involved, and refining the output with care.

What I find particularly motivating about content is that creativity is never the end of the process. A strong idea needs to be tested, challenged, and improved. I am drawn to environments where analysis and experimentation are part of the creative work itself, and where results are used not simply to measure performance, but to learn and make the next iteration better.

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Language

Italian
Fluent
Korean
Beginner

Work Experience

TikTok Specialist (Content and performance analysis) at GB_22 (agency/client collaboration)
June 1, 2023 - February 29, 2024
Part-time collaboration managing a TikTok account: editorial planning, content creation, and performance analysis.
Social Media Manager and Strategist at SAY WHAT?
June 1, 2023 - Present
Manages editorial plans, runs Meta advertising campaigns, and performs performance analysis for luxury hospitality brands. Coordinates creative direction and supports social media content production with a focus on Instagram.
Project/Communication Support (social media specialization track) at GB_22 (communication project support)
December 1, 2022 - April 30, 2023
Supports communication project management for clients across various industries while assisting the Project Manager. Provides graphic design support and later specializes in social media management and digital communication strategies.

Education

Bachelor’s degree in Fashion (major: Communication) at IED Istituto Europeo di Design
October 1, 2019 - July 31, 2022
GB_22 Support (communication projects) at IED Istituto Europeo di Design
December 1, 2022 - April 30, 2023
GB_22 Part-time collaboration (TikTok account management) at IED Istituto Europeo di Design
June 1, 2023 - February 29, 2024
Intensive Korean language course at Hanyang University
February 1, 2024 - May 31, 2024
High School diploma (Classical languages and cultures) at Liceo Classico S. Maria C. V.
September 1, 2014 - July 31, 2019
Director Training (30 hours) at Civica Scuola di Cinema Luchino Visconti
July 1, 2025 - July 7, 2026
Intensive Korean language course at Lexis Korea
August 1, 2018 - May 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality