Paola Alejandra Moreno Infante
Content Strategist and Social Media Manager with a Cum Laude degree in Advertising and Marketing.
About
Content Strategist and Social Media Manager with a Cum Laude degree in Advertising and Marketing. I specialize in content planning, scriptwriting, and video production for Instagram and TikTok—focused on brand storytelling and organic community growth.
I’ve built and managed accounts from scratch, developed digital strategies across different industries, and tracked results using native analytics tools. I’m experienced working remotely with self-management and async workflows, including Slack and Asana.
- 5 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Real Estate & Construction
- Consumer Goods
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Work experience· 6 roles
Optimized the profile (username, bio copy, highlights design). Developed the content strategy and wrote scripts for video posts. Grew the account from 67 to 427 followers during the period. Organic results: total reach of 17,413 accounts and 27,944 views (Apr–May 2026). Paid ad campaigns were managed by a third party.
Took the account from zero to 1,034 followers in 4 months. Built monthly content grids, editorial calendars, and highlights design. Appeared as brand face in video content and managed the community (comments and DMs). Organic metrics (Dec 2025–Jan 2026): 10,025 views; 3,589 accounts reached; 214 interactions. Paid ad campaigns were managed by a third party.
Wrote scripts for ad content across multiple client accounts. Created visual and video content for clients in different industries and appeared as brand face in client video productions. Designed daily Stories for various accounts. Developed strategic briefs, benchmarking reports, and moodboards.
Education
Certifications and awards
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