Content Strategist and Social Media Manager with a Cum Laude degree in Advertising and Marketing. I specialize in content planning, scriptwriting, and video production for Instagram and TikTok—focused on brand storytelling and organic community growth. I’ve built and managed accounts from scratch, developed digital strategies across different industries, and tracked results using native analytics tools. I’m experienced working remotely with self-management and async workflows, including Slack and Asana.

Paola Alejandra Moreno Infante

Content Strategist and Social Media Manager with a Cum Laude degree in Advertising and Marketing. I specialize in content planning, scriptwriting, and video production for Instagram and TikTok—focused on brand storytelling and organic community growth. I’ve built and managed accounts from scratch, developed digital strategies across different industries, and tracked results using native analytics tools. I’m experienced working remotely with self-management and async workflows, including Slack and Asana.

Available to hire

Content Strategist and Social Media Manager with a Cum Laude degree in Advertising and Marketing. I specialize in content planning, scriptwriting, and video production for Instagram and TikTok—focused on brand storytelling and organic community growth.

I’ve built and managed accounts from scratch, developed digital strategies across different industries, and tracked results using native analytics tools. I’m experienced working remotely with self-management and async workflows, including Slack and Asana.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Social Media Manager & Content Strategist (Freelance) at Novaciv Construcciones
April 1, 2026 - May 31, 2026
Optimized the profile (username, bio copy, highlights design). Developed the content strategy and wrote scripts for video posts. Grew the account from 67 to 427 followers during the period. Organic results: total reach of 17,413 accounts and 27,944 views (Apr–May 2026). Paid ad campaigns were managed by a third party.
Social Media Manager & Content Creator (Freelance) at Maniceria Candy Crush
September 1, 2025 - December 31, 2025
Took the account from zero to 1,034 followers in 4 months. Built monthly content grids, editorial calendars, and highlights design. Appeared as brand face in video content and managed the community (comments and DMs). Organic metrics (Dec 2025–Jan 2026): 10,025 views; 3,589 accounts reached; 214 interactions. Paid ad campaigns were managed by a third party.
Community Manager & Media Intern at SMG Publicidad
May 1, 2025 - August 31, 2025
Wrote scripts for ad content across multiple client accounts. Created visual and video content for clients in different industries and appeared as brand face in client video productions. Designed daily Stories for various accounts. Developed strategic briefs, benchmarking reports, and moodboards.
Social Media Manager & Content Creator (Freelance) at Oki Sushi
February 1, 2025 - May 31, 2026
Wrote scripts and edited videos to give the brand a more human tone. Appeared as the brand face across video content. Designed daily Stories and highlights. Managed the community by replying to DMs and comments. Optimized the account bio and profile.
Social Media Manager (Freelance) at Elizabeth Busato (Real Estate Agent)
August 1, 2023 - December 31, 2023
Optimized the profile (username, bio, highlights design). Built the digital strategy to connect with potential real estate clients. Managed the community by replying to DMs and comments. The client was recognized as the Agent with Best Social Media Management within her organization.
Co-founder & Marketing Director at Yogurico
September 1, 2020 - November 30, 2025
Built the brand’s full visual identity from the ground up. Developed and executed the digital strategy to position the brand. Designed and edited all videos, posts, and Stories. Handled customer service across channels and coordinated product delivery logistics.

Education

Associate Degree in Advertising and Marketing (Cum Laude, GPA: 18.93/20) at IUTA – Instituto Universitario de Tecnologia de Administracion Industrial
January 1, 2026 - January 1, 2026

Qualifications

English C1 International Certification (CEFR/EFL)
January 1, 2026 - July 22, 2026

Industry Experience

Media & Entertainment, Real Estate & Construction, Consumer Goods