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I’m a Product Designer with 10 years of experience delivering end-to-end solutions across e-commerce, finance, and entertainment. I specialize in 0→1 design, rapid iteration, design systems, and turning user research into intuitive, accessible experiences. I align design strategy with measurable business outcomes and collaborate closely with product, engineering, and marketing teams to drive ADA compliance and inclusive experiences.…I’m a Product Designer with 10 years of experience delivering end-to-end solutions across e-commerce, finance, and entertainment. I specialize in 0→1 design, rapid iteration, design systems, and turning user research into intuitive, accessible experiences. I align design strategy with measurable business outcomes and collaborate closely with product, engineering, and marketing teams to drive ADA compliance and inclusive experiences.

Paris O’Kelly

Product Designer, UX Designer, UI Designer, +2

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I’m a Product Designer with 10 years of experience delivering end-to-end solutions across e-commerce, finance, and entertainment. I specialize in 0→1 design, rapid iteration, design systems, and turning user research into intuitive, accessible experiences. I align design strategy with measurable business outcomes and collaborate closely with product, engineering, and marketing teams to drive ADA compliance and inclusive experiences.…I’m a Product Designer with 10 years of experience delivering end-to-end solutions across e-commerce, finance, and entertainment. I specialize in 0→1 design, rapid iteration, design systems, and turning user research into intuitive, accessible experiences. I align design strategy with measurable business outcomes and collaborate closely with product, engineering, and marketing teams to drive ADA compliance and inclusive experiences.

Available to hire

I’m a Product Designer with 10 years of experience delivering end-to-end solutions across e-commerce, finance, and entertainment. I specialize in 0→1 design, rapid iteration, design systems, and turning user research into intuitive, accessible experiences.

I align design strategy with measurable business outcomes and collaborate closely with product, engineering, and marketing teams to drive ADA compliance and inclusive experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Product Design Manager at Beautycounter

May 1, 2022 - September 29, 2025

Directed and mentored a design team, ensuring alignment with business goals, user needs, and brand standards. Built and scaled design systems and component libraries to improve team efficiency and product consistency. Conducted user research and usability testing via UserTesting and FullStory to inform scalable design decisions. Drove ADA compliance initiatives in alignment with Marketing teams to increase platform inclusivity and strengthen brand perception. Partnered with in-house & overseas developers to ensure fidelity to design systems and specifications. Redesigned e-commerce dashboards and storefronts for 60,000+ consultants, driving measurable increases in engagement and sales.

Art Director at First Entertainment Credit Union

July 1, 2020 - September 29, 2025

Led rebrand initiatives, unifying digital/print assets across branches and platforms, and delivered member-facing digital experiences and educational content. Produced campaign ads and event collateral for high-profile partnerships (e.g., LA Lakers, Annie Awards).

Freelance Sr. Product Designer at Spark6 Hybrid

February 1, 2018 - Present

Partnered with startup executives, PMs, and engineers to communicate design decisions and rationale, delivering 0→1 product design in Agile, fast-paced environments with rapid iteration cycles. Led end-to-end ADA-compliant product design (research, wireframes, UX copywriting, prototypes, usability tests, delivery) for e-commerce platforms, websites, mobile apps, and web-app dashboards. Managed multiple client projects simultaneously, maintained evolving documentation and design systems to align products with client-specific user needs.

UX/UI Designer at Wells Fargo – Go Far Rewards

December 1, 2017 - September 29, 2025

Designed responsive user experiences for Wells Fargo’s travel rewards program across 7 travel products. Optimized usability and conversion rates through user-centered design and A/B testing. Collaborated with business & dev teams to translate complex rules into intuitive flows, and conducted QA and code pushes prior to launches. Maintained branding toolkits, wireframes, and hi-fidelity designs to support agile teams.

Lead Web Designer at Management Success!

March 1, 2016 - September 29, 2025

Drove design of up to 6 client websites weekly, boosting revenue by 30% and doubling web sales in six months. Partnered with business owners, developers, and copywriters to deliver responsive, SEO-optimized websites.