I'm a Product & UX Designer based in Berlin with a background that spans architecture, project management, and AI-driven product design. During my most recent experience at Futurice, I worked on a confidential automotive navigation project, where I designed complex multi-display systems and balanced safety regulations with real driver needs. Before that, I shaped products at Lucid Genomics and Fixit, tackling everything from genomics data exploration to AI chatbot experiences. My work sits at the intersection of systems thinking and human behavior. I'm as comfortable building and scaling design systems as I'm running user interviews or prototyping with AI tools. With roots in architecture and a master's in project management, I tend to think in structures, which shows in how she approaches information hierarchy, cross-functional collaboration, and the messier parts of product work that don't fit neatly into a Figma file.

Parnian Samareh

I'm a Product & UX Designer based in Berlin with a background that spans architecture, project management, and AI-driven product design. During my most recent experience at Futurice, I worked on a confidential automotive navigation project, where I designed complex multi-display systems and balanced safety regulations with real driver needs. Before that, I shaped products at Lucid Genomics and Fixit, tackling everything from genomics data exploration to AI chatbot experiences. My work sits at the intersection of systems thinking and human behavior. I'm as comfortable building and scaling design systems as I'm running user interviews or prototyping with AI tools. With roots in architecture and a master's in project management, I tend to think in structures, which shows in how she approaches information hierarchy, cross-functional collaboration, and the messier parts of product work that don't fit neatly into a Figma file.

Available to hire

I’m a Product & UX Designer based in Berlin with a background that spans architecture, project management, and AI-driven product design. During my most recent experience at Futurice, I worked on a confidential automotive navigation project, where I designed complex multi-display systems and balanced safety regulations with real driver needs. Before that, I shaped products at Lucid Genomics and Fixit, tackling everything from genomics data exploration to AI chatbot experiences. My work sits at the intersection of systems thinking and human behavior. I’m as comfortable building and scaling design systems as I’m running user interviews or prototyping with AI tools. With roots in architecture and a master’s in project management, I tend to think in structures, which shows in how she approaches information hierarchy, cross-functional collaboration, and the messier parts of product work that don’t fit neatly into a Figma file.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent
German
Beginner
Persian
Fluent

Work Experience

UX/UI Designer at Futurice
January 1, 2026 - Present
Led AI-powered voice commands and touch interactions to optimize a navigation user flow, enabling drivers to focus on the road; boosted feature adoption by developing intelligent assistant patterns; minimized driver cognitive load by defining information hierarchies for complex, multi-display vehicle architectures; aligned cross-functional teams to translate technical requirements into feasible, safe user experiences.
Product Designer at Lucid Genomics
March 31, 2025 - July 28, 2025
Reduced navigation friction by removing unnecessary steps, enabling direct access to the analysis environment from the homepage for faster and more intuitive starts. Enhanced product value communication, clarified content structure, improved accessibility, and increased team confidence in stakeholder outreach. Redesigned filter labels and layout to improve usability, discoverability, and ease of saving and loading filters.
Product Designer at Fixit
February 28, 2025 - July 28, 2025
Refined MVP usability by incorporating insights from handypeople, repair calls, and customer surveys to create a more intuitive user experience. Streamlined the order submission process, reducing follow-up questions and improving efficiency, saving time and operational costs. Developed an MVP using Softr and Airtable in a cross-functional team of 4, leveraging no-code solutions to build a scalable product.
Product Designer at Fix it
January 1, 2024 - December 31, 2024
Increased conversion rate by iteratively refining the AI chatbot, calibrating trust, aligning user mental models, and reducing cognitive load; used repair-call insights and user surveys to improve onboarding and interaction.
Product Designer at Ada-verse
March 31, 2023 - July 28, 2025
Reduced user error rates by 40% during usability testing by streamlining the flow of adding categories and items on the admin panel. Improved consistency and scalability across the admin panel and mobile app by tailoring the Ant Design System. Crafted user flows, wireframes, mock-ups, and prototypes, empowering the client to secure a competitive advantage. Reduced demo time by 20% through effective sprint meetings and task prioritization, collaborating closely with developers and the product manager.
Product Designer Intern at Karafs
August 31, 2022 - July 28, 2025
Increased retention rate by revising the app onboarding process, focusing on reducing stress and improving sleep.
Product Designer at Ada-verse
January 1, 2022 - December 31, 2023
Led product design for Ada-verse platform in Tehran, focusing on onboarding, feature adoption, and scalable design systems across teams.
Project Manager at NESHA
September 30, 2021 - July 28, 2025
Reduced document approval time by 50% by automating the approval process using Microsoft Dynamics 365.

Education

B.S. Architecture at Shahid Beheshti University
January 1, 2012 - January 1, 2017
M.S. Project Management at Shahid Beheshti University
January 1, 2017 - January 1, 2020
Google UX Design Certificate at Coursera (Google)
January 1, 2023 - December 31, 2023

Qualifications

Google UX Design Certificate
April 1, 2023 - August 31, 2023

Industry Experience

Software & Internet, Healthcare, Professional Services, Real Estate & Construction, Life Sciences, Media & Entertainment