5 years. 30+ DTC brands. 500+ direct-response videos. One philosophy: the edit doesn't end at export — it ends when the customer converts. I specialize in performance video editing for DTC ecommerce brands running paid social on Meta and TikTok. My work is built on one framework that most editors ignore Eugene Schwartz's awareness spectrum. Before I touch the timeline, I ask: where is this customer in their awareness? Are they problem-aware and need to feel understood first? Or are they product-aware and just need the right proof to commit? That answer determines the hook, the pacing, the payoff, and the CTA. Every cut is a decision. Every decision has a reason. The results: one brand scaled from $2,000 to $122,000/month. A single UGC ad I edited ran for 12 months straight and was repurposed as a VSL on the product page and ROAS for this creative was around 5x I've worked across wellness, skincare, luxury, home care, and pet care. I don't just edit footage — I engineer the viewer's emotional journey from scroll-stop to purchase decision. What I bring: Premiere Pro at expert level. After Effects for motion. CapCut for fast-turnaround UGC. Hook testing. Compliance-aware health content. Async-first workflow. AI Tools Stack: Heygen, Kling AI, Elevenlabs, Google VEO, Midjourney Project Management: Asana, Clickup, Monday, Notion, Frame.io and Slack If your brand needs creative that performs — not just creative that looks good — that's exactly what I build.…5 years. 30+ DTC brands. 500+ direct-response videos. One philosophy: the edit doesn't end at export — it ends when the customer converts. I specialize in performance video editing for DTC ecommerce brands running paid social on Meta and TikTok. My work is built on one framework that most editors ignore Eugene Schwartz's awareness spectrum. Before I touch the timeline, I ask: where is this customer in their awareness? Are they problem-aware and need to feel understood first? Or are they product-aware and just need the right proof to commit? That answer determines the hook, the pacing, the payoff, and the CTA. Every cut is a decision. Every decision has a reason. The results: one brand scaled from $2,000 to $122,000/month. A single UGC ad I edited ran for 12 months straight and was repurposed as a VSL on the product page and ROAS for this creative was around 5x I've worked across wellness, skincare, luxury, home care, and pet care. I don't just edit footage — I engineer the viewer's emotional journey from scroll-stop to purchase decision. What I bring: Premiere Pro at expert level. After Effects for motion. CapCut for fast-turnaround UGC. Hook testing. Compliance-aware health content. Async-first workflow. AI Tools Stack: Heygen, Kling AI, Elevenlabs, Google VEO, Midjourney Project Management: Asana, Clickup, Monday, Notion, Frame.io and Slack If your brand needs creative that performs — not just creative that looks good — that's exactly what I build.WWWW…