I’m Pascal EK Loui, a founder and creative director working between Paris and Hong Kong to make premium motion, 3D, and brand films.
I’m Pascal EK Loui, a founder and creative director working between Paris and Hong Kong to make premium motion, 3D, and brand films. I script, storyboard, animate, edit, and handle sound design end-to-end, using an AI video pipeline built into a storyboard-first workflow so every shot is validated before rendering.
With 15 years behind me in brand and product design—where typography, rhythm, and visual consistency come before effects—I develop cinematic short-form pieces for social and broadcast, plus direction and interactive walkthroughs from floor plans for architecture and real-estate teams. I also build custom AI production agents for rapid video production and enjoy keeping the craft consistent, from concept through final mix.
Showreel: atelier8.io/films
Self-initiated concept film, not commissioned by the brand. Script, storyboard, motion, edit and sound design by Atelier 8 (Paris / Hong Kong). Shows how I direct an audio-product film where sound is the subject: licensed music, real sound effects and every visual beat synced to the mix. More: atelier8.io/films
Self-initiated concept film, not commissioned by the brand. Script, storyboard, motion, edit and sound design by Atelier 8 (Paris / Hong Kong). Shows how I direct an audio-product film where sound is the subject: licensed music, real sound effects and every visual beat synced to the mix. More: atelier8.io/films
Self-initiated concept film, not commissioned by the brand. Script, storyboard, motion, edit and sound design by Atelier 8 (Paris / Hong Kong). Shows how I direct a watch film: macro detail, mechanical rhythm, licensed music and real sound effects cut to picture. More: atelier8.io/films
Self-initiated concept film, not commissioned by the brand. Script, storyboard, motion, edit and sound design by Atelier 8 (Paris / Hong Kong). Shows how I direct a skincare film: restrained typography, slow tactile shots, licensed music and real sound effects cut to picture. More: atelier8.io/films
Self-initiated concept film, not commissioned by the brand. Script, storyboard, motion, edit and sound design by Atelier 8 (Paris / Hong Kong). Shows how I direct a luxury fashion-accessories film: tactile close-ups, a tight rhythm, licensed music and real sound effects cut to picture. More: atelier8.io/films
Self-initiated concept film, not commissioned by the brand. Script, storyboard, motion, edit and sound design by Atelier 8 (Paris / Hong Kong). Shows how I direct a premium automotive film: one idea, storyboarded shot by shot before rendering, with licensed music and real sound effects cut to picture. More: atelier8.io/films
Direct and produce premium motion and 3D brand films from script to final mix, with each shot storyboarded and approved before rendering. Developed a library of self-initiated concept films across watches, fashion, mobility, audio, and skincare to define direction by sector. Produces sound as part of the full post pipeline: licensed music aligned to the beat, real sound effects, and voice-over timed precisely to visuals.
Built an AI studio for advertising video production using specialized agents (director, scriptwriter, storyboard artist, music, visual). Produced on Seedance 2.0 from brief to delivered MP4 within 48 hours. Designed, built, and launched the system independently in four weeks.
Independent product and UX consulting and design work for digital experiences.
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