I’m a digital marketing professional focused on social media, content creation, and campaign execution. I enjoy turning data into actionable insights and delivering consistent marketing delivery across startups, corporate environments, and fast-paced teams. I’m comfortable working independently, organizing data, and collaborating to build engaging online presence and sponsor-focused communications. In addition to driving brand storytelling online, I love planning editorial calendars, coordinating teams, and developing practical proposals and presentations for stakeholders and partners. I thrive in collaborative settings and am always looking for ways to optimize processes and KPIs through clear documentation and structured execution.

Ana Patricia Barros Guimarães

I’m a digital marketing professional focused on social media, content creation, and campaign execution. I enjoy turning data into actionable insights and delivering consistent marketing delivery across startups, corporate environments, and fast-paced teams. I’m comfortable working independently, organizing data, and collaborating to build engaging online presence and sponsor-focused communications. In addition to driving brand storytelling online, I love planning editorial calendars, coordinating teams, and developing practical proposals and presentations for stakeholders and partners. I thrive in collaborative settings and am always looking for ways to optimize processes and KPIs through clear documentation and structured execution.

Available to hire

I’m a digital marketing professional focused on social media, content creation, and campaign execution. I enjoy turning data into actionable insights and delivering consistent marketing delivery across startups, corporate environments, and fast-paced teams. I’m comfortable working independently, organizing data, and collaborating to build engaging online presence and sponsor-focused communications.

In addition to driving brand storytelling online, I love planning editorial calendars, coordinating teams, and developing practical proposals and presentations for stakeholders and partners. I thrive in collaborative settings and am always looking for ways to optimize processes and KPIs through clear documentation and structured execution.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Marketing & Digital Engagement at Viswals (Matosinhos)
June 1, 2025 - November 17, 2025
Part of the Marketing & Digital Engagement team for a global digital platform. Responsibilities included researching and identifying professionals and businesses for targeted outreach, executing multi-channel outreach (social media, email, street activations), converting leads through tailored messaging and engagement strategies, and using CRM and Google Workspace to manage communication and workflow.
Freelance Digital Marketing & Communication at Freelance
January 1, 2021 - November 17, 2025
Manage social media content for multiple brands (visual and written), create digital strategies and editorial calendars, execute email marketing and support brand communication, and track performance to optimize content for engagement and reach.
Digital Marketing Intern at The Difference
September 1, 2023 - September 1, 2023
Support digital marketing activities during internship, including content creation, campaign coordination, and analytics.
Marketing & Digital Engagement at Viswals
June 1, 2025 - Present
Conducts structured research of professionals and businesses across digital platforms; performs outreach via social media, email, and in-person activations; supports user conversion and follow-up during the platform pre-launch phase; organizes data using Google Sheets and internal tools; supports the project’s digital presence following team guidelines and execution plans; contributes to organized work flow and documentation.
Social Media & Communications at Football Club
January 1, 2024 - January 1, 2026
Manage the club’s social media channels; produce visual content and copy for social media and website; support development of the official website; create communication materials for partners; develop presentations and proposals for sponsor acquisition; coordinate the communications team and task distribution.
Digital Marketing & Social Media at Freelancer
January 1, 2022 - January 1, 2025
Freelance digital marketing & social media management for multiple brands; create digital content (text, visuals, short-form video); plan editorial calendars and content schedules; set up and manage basic Meta Ads campaigns (traffic, messages, leads); define audiences and monitor basic performance metrics; organize campaign information and performance data.
Digital Marketing & Social Media at Freelancer
March 1, 2023 - October 1, 2023
Planned and executed social media content; supported email marketing campaigns; assisted in client communications; edited video content; supported promotional events organization.
Marketing & Digital Engagement at Vis Wals
June 1, 2025 - Present
Conducts structured research of professionals and businesses across digital platforms; performs outreach via social media, email, and in-person activations; supports user conversions and follow-up during the platform pre-launch phase; organizes data using Google Sheets and internal tools; aligns digital presence with team guidelines and execution plans.
Freelance Digital Marketing & Social Media at Freelancer (Self-Employed)
January 1, 2022 - December 31, 2025
Managed social media accounts for multiple brands; produced digital content (text, visuals, short-form video); planned editorial calendars and content schedules; set up and managed basic Meta Ads campaigns (traffic, messages, leads); defined audiences and monitored basic performance metrics; organized campaign information and performance data.

Education

Digital Marketing & Social Media at IPCA
January 1, 2021 - January 1, 2023
Digital Marketing & Social Media at IPCA
January 1, 2021 - January 1, 2023
Digital Marketing & Social Media at IPCA
January 1, 2021 - December 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education