Ana Patrícia Barros Guimarães

Marketing & Digital Engagement at Viswals (Matosinhos)

Part of the Marketing & Digital Engagement team for a global digital platform. Responsibilities included researching and identifying professionals and businesses for targeted outreach, executing multi-channel outreach (social media, email, street activations), converting leads through tailored messaging and engagement strategies, and using CRM and Google Workspace to manage communication and workflow.

Freelance Digital Marketing & Communication at Freelance

Manage social media content for multiple brands (visual and written), create digital strategies and editorial calendars, execute email marketing and support brand communication, and track performance to optimize content for engagement and reach.

Digital Marketing Intern at The Difference

Support digital marketing activities during internship, including content creation, campaign coordination, and analytics.

Marketing & Digital Engagement at Viswals

Conducts structured research of professionals and businesses across digital platforms; performs outreach via social media, email, and in-person activations; supports user conversion and follow-up during the platform pre-launch phase; organizes data using Google Sheets and internal tools; supports the project’s digital presence following team guidelines and execution plans; contributes to organized work flow and documentation.

Social Media & Communications at Football Club

Manage the club’s social media channels; produce visual content and copy for social media and website; support development of the official website; create communication materials for partners; develop presentations and proposals for sponsor acquisition; coordinate the communications team and task distribution.

Digital Marketing & Social Media at Freelancer

Freelance digital marketing & social media management for multiple brands; create digital content (text, visuals, short-form video); plan editorial calendars and content schedules; set up and manage basic Meta Ads campaigns (traffic, messages, leads); define audiences and monitor basic performance metrics; organize campaign information and performance data.

Digital Marketing & Social Media at Freelancer

Planned and executed social media content; supported email marketing campaigns; assisted in client communications; edited video content; supported promotional events organization.

Marketing & Digital Engagement at Vis Wals

Conducts structured research of professionals and businesses across digital platforms; performs outreach via social media, email, and in-person activations; supports user conversions and follow-up during the platform pre-launch phase; organizes data using Google Sheets and internal tools; aligns digital presence with team guidelines and execution plans.

Freelance Digital Marketing & Social Media at Freelancer (Self-Employed)

Managed social media accounts for multiple brands; produced digital content (text, visuals, short-form video); planned editorial calendars and content schedules; set up and managed basic Meta Ads campaigns (traffic, messages, leads); defined audiences and monitored basic performance metrics; organized campaign information and performance data.

Marketing & Digital Engagement at Viswals Global Technologies

Conducts structured outreach via social media, email and in-person activations; builds relationships with prospects and partners; supports user acquisition and conversion; manages conversations and follow-ups; contributes to PR, content calendars and overall social media presence; uses CRM tools and Google Sheets to track interactions and organize data; develops structured workflows, reports and documentation; coordinates communications team and task distribution; plans photoshoots for content and branding; supports and executes in-person campaigns for member acquisition and community engagement.

Social Media & Communications Manager at Guarda FC SAD

Manages the club’s social media channels; creates visual content and copy for social media and website; supports development and updates of the official website; develops communication materials for partners and sponsors; prepares presentations and proposals for sponsor acquisition; coordinates the communications team and task distribution; plans and coordinates photoshoots to support content and branding; supports and executes in-person campaigns for member acquisition and community engagement.

Freelance Digital Marketing & Social Media at Dona Maria (Restaurant) / Pastelaria Nova Bom Gosto / Peças Soltas

Managed social media accounts for multiple brands; created digital content including copy, visuals and short-form video; planned editorial calendars aligned with brand goals; set up Meta Ads campaigns (traffic, messaging, lead generation); defined target audiences; tracked campaign performance and maintained organized data; communicated directly with clients to understand needs and deliver content; supported community engagement and content creation.

Planned and executed social media content; supported email marketing campaigns; edited video content; supported promotional event organization.

Social Media Manager at Guarda FC SAD

Manages the club's social media channels; creates visual content and copy for social media and website; supports development and updates of the official website; develops communication materials for partners and sponsors; coordinates the communications team and task distribution; plans and coordinates photo shoots to support content and branding; supports and executes in-person campaigns for member acquisition and community engagement.

Marketing & Social Media - Freelancer at Dona Maria | Pastelaria Nova Bom Gosto | Pecas Soltas

Managed social media accounts for multiple brands; created digital content including copy, visuals, and short-form video; planned editorial calendars and content schedules aligned with brand goals; set up and managed basic Meta Ads campaigns (traffic, messages, lead generation); defined target audiences, monitored campaign performance, and maintained organized tracking data; communicated directly with clients to understand needs and deliver content.