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Creative leader with over a decade of experience driving brand growth, audience engagement, and strategic storytelling across multiple YouTube channels. Proven success developing and executing multi-platform campaigns, managing cross-functional teams, and scaling content ecosystems from the ground up. Expert in blending creative vision with data-driven insights to build communities and tell stories that resonate. Trusted by creators, startups, and established brands alike, with strength across creative direction, content strategy, brand development, audience growth, and campaign development. Experienced in audience behavior analysis, A/B testing, YouTube Studio workflows, and production processes supported by Adobe Premiere Pro and Photoshop.…Creative leader with over a decade of experience driving brand growth, audience engagement, and strategic storytelling across multiple YouTube channels. Proven success developing and executing multi-platform campaigns, managing cross-functional teams, and scaling content ecosystems from the ground up. Expert in blending creative vision with data-driven insights to build communities and tell stories that resonate. Trusted by creators, startups, and established brands alike, with strength across creative direction, content strategy, brand development, audience growth, and campaign development. Experienced in audience behavior analysis, A/B testing, YouTube Studio workflows, and production processes supported by Adobe Premiere Pro and Photoshop.

Patrick Graziosi

Brand Strategist, Content Creator, Creative Director, +6

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Creative leader with over a decade of experience driving brand growth, audience engagement, and strategic storytelling across multiple YouTube channels. Proven success developing and executing multi-platform campaigns, managing cross-functional teams, and scaling content ecosystems from the ground up. Expert in blending creative vision with data-driven insights to build communities and tell stories that resonate. Trusted by creators, startups, and established brands alike, with strength across creative direction, content strategy, brand development, audience growth, and campaign development. Experienced in audience behavior analysis, A/B testing, YouTube Studio workflows, and production processes supported by Adobe Premiere Pro and Photoshop.…Creative leader with over a decade of experience driving brand growth, audience engagement, and strategic storytelling across multiple YouTube channels. Proven success developing and executing multi-platform campaigns, managing cross-functional teams, and scaling content ecosystems from the ground up. Expert in blending creative vision with data-driven insights to build communities and tell stories that resonate. Trusted by creators, startups, and established brands alike, with strength across creative direction, content strategy, brand development, audience growth, and campaign development. Experienced in audience behavior analysis, A/B testing, YouTube Studio workflows, and production processes supported by Adobe Premiere Pro and Photoshop.

Available to hire

Creative leader with over a decade of experience driving brand growth, audience engagement, and strategic storytelling across multiple YouTube channels. Proven success developing and executing multi-platform campaigns, managing cross-functional teams, and scaling content ecosystems from the ground up. Expert in blending creative vision with data-driven insights to build communities and tell stories that resonate.

Trusted by creators, startups, and established brands alike, with strength across creative direction, content strategy, brand development, audience growth, and campaign development. Experienced in audience behavior analysis, A/B testing, YouTube Studio workflows, and production processes supported by Adobe Premiere Pro and Photoshop.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

YouTube Growth Consultant at FanAmp

December 1, 2024 - September 1, 2024

Consulting work to drive YouTube growth. Applied viewer behavior analysis and creative testing approaches (e.g., thumbnail iteration and experimentation) to increase channel engagement and viewership.

YouTube Creative Strategist at Primerli

June 1, 2024 - February 1, 2025

YouTube creative and growth strategy support. Focused on platform-specific optimization and creative strategy to improve channel performance, including planning and execution aligned with audience behavior and marketing goals.

Led client-facing creative strategy and content production at The Market Group Inc

September 1, 2021 - July 1, 2022

Led client-facing creative strategy and content production for 10+ brands across varying industries. Shot and edited event, product, and portrait photography to enhance brand narratives. Facilitated creative discovery and pitch meetings to align marketing efforts with client goals. Launched multi-platform campaigns that consistently exceeded performance benchmarks.

Creative Director & Channel Strategist at Life Noggin YouTube Channel

June 1, 2014 - March 1, 2026

Spearheaded creative vision and content strategy for four educational YouTube channels, achieving a combined 6M+ subscribers. Partnered with high-profile creators, sponsors, and investors to build brand equity and long-term partnerships. Directed a creative team of writers, designers, animators, and editors to produce over 700 high-performing videos. Led content ideation, scripting, and visual development with an emphasis on audience retention and storytelling. Developed branding systems and visual identities that scaled across YouTube, social media, and partner websites.