Patricia De La Morena
Available to hire
I’m Patricia De La Morena, a Luxury Brand Communications & Learning Specialist who thrives on shaping how premium brands are perceived and experienced. I design brand training, lead internal communications, and drive employee engagement across international retail teams in EMEA, APAC, and North America.
My work blends fashion and luxury with practical learning, turning brand strategy into actionable programs that boost customer experience and team consistency. When I’m not crafting training or coordinating PR launches, I enjoy collaborating across cultures to strengthen brand identity and inspire memorable shopping experiences.
Experience Level
Language
Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Work Experience
PR & Communications Manager at NUBA
April 1, 2025 - November 14, 2025Led the 360° PR and communications plan to position a luxury travel brand in Spain; cultivated media and influencer partnerships; oversaw brand communications.
Global Digital Learning & Brand Training Specialist / PR & Communications Manager at Balmain Paris
April 1, 2025 - April 1, 2025Led digital learning initiatives and brand training; managed PR and communications aligned with brand strategy.
Singing & Musical Composition at Independent / Freelance
April 1, 2025 - April 1, 2025Composed music and performed; created vocal arrangements for projects; collaborated with artists.
Communication & PR Coordinator at FARLABOLUXURY BRANDS
April 1, 2025 - April 1, 2025Coordinated communications and PR activities; supported brand partnerships and campaigns across luxury fashion and jewelry.
PR & Communications Manager at Nubal Luxury Travel
January 1, 2025 - PresentManaged corporate communications and relationships with luxury brands, including strategic collaborations. Implemented internal branding initiatives, including uniforms and guidelines across 9 stores, strengthening brand identity and corporate culture.
Event Manager at Nubal Luxury Travel
January 1, 2025 - PresentCoordinate + 30 brand experiences ensuring alignment with corporate identity and business objectives. Focus on strategic execution of experiences that reinforce brand positioning and customer perception.
PR & Communications Manager at Nubaluxury Travel
January 1, 2025 - PresentCoordinated +30 brand experiences ensuring alignment with corporate identity and business objectives. Focused on strategic execution of experiences that reinforce brand positioning and customer perception.
Brand Training Specialist / PR & Communications Manager at Balmain Paris Global
October 20, 2024 - November 14, 2025Created and implemented brand communications and digital learning programs. Led internal communications for the Balmain brand, designed strategic communications plans, delivered training sessions, and monitored KPIs to ensure effective knowledge transfer for global teams. Built relationships with media and influencers and supported brand strategy.
Marketing & Communications Intern at Arena Pacific Marketing & Communications
October 1, 2024 - October 1, 2024Contributed to multichannel campaigns for luxury brands; supported reports and analytics; helped with content creation.
Marketing & Communications Intern at NUBA Marketing
March 20, 2024 - March 20, 2024Supported communications and events, helped build relationships with top-tier media and influencers, contributed to brand strategy, and assisted with training materials and campaigns to drive learning and engagement. Monitored KPIs and supported output with intern-level execution.
Intern, Marketing, Communications & Events at NUBA Marketing
March 1, 2024 - March 1, 2024Supported marketing, communications and events activities; assisted with content creation and logistics; coordinated internships on luxury brand projects.
Brand & Communications Specialist / Global Digital Learning & Brand Training Specialist at Balmain Paris
January 1, 2024 - January 1, 2025Designed and delivered international training programs for retail teams across APAC, EMEA, and the USA, achieving a 95% completion rate. Supported the rollout of branded education programs through the internal learning platform. Optimized internal learning platforms to improve engagement and alignment with brand culture. Translated brand strategy to practical learning programs enhancing customer experience and team consistency.
Brand & Communications Specialist / Global Digital Learning & Brand Training Specialist at Balmain Luxury Beauty
January 1, 2024 - January 1, 2025Designed and delivered international training programs for retail teams across APAC, EMEA and the USA, achieving a 95% completion rate. Supported the rollout of branded education programs through the internal learning platform. Optimized internal learning platforms to improve engagement and alignment with brand culture. Translated brand strategy to practical learning programs enhancing customer experience & team consistency.
Marketing & Communications Intern at Arena Pacific Marketing & Communications
May 20, 2023 - May 20, 2023Assisted with marketing campaigns and market research, supported media and influencer relations, and helped coordinate events and communications for Europe and global teams.
Intern, Marketing & Communications at Arena Pacific Marketing & Communications
May 1, 2023 - May 1, 2023Assisted with campaigns, client communications and social media; supported events and project coordination.
Communication & PR Assistant at Farla Luxury Beauty
January 1, 2023 - January 1, 2024Assisted in coordinating PR launches for luxury fragrance and beauty brands (Jimmy Choo, Montblanc, Rochas, Van Cleef, Helena Rubinstein...). Managed press samples and supported influencer activations. Prepared campaign materials for internal and external stakeholders. Assisted in event coordination and media communications.
Communications & PR Assistant at Farla Luxury Beauty
January 1, 2023 - January 1, 2024Assisted in coordinating PR launches for luxury fragrance and beauty brands (Jimmy Choo, Montblanc, Rochas, Van Cleef, Helene Rubinstein...). Managed press samples and supported influencer activations. Prepared campaign materials for internal and external stakeholders. Assisted in event coordination and media communications.
Education
Master's Degree in Digital Communication and Marketing at ESIC University
January 11, 2030 - November 14, 2025Degree in Audio-Visual Communication + Title in Film, TV & New Digital Formats at Universidad Francisco de Vitoria
January 11, 2030 - November 14, 2025Master's Degree in Digital Communication and Marketing - Direction of Fashion and Luxury at ESIC University
January 11, 2030 - November 14, 2025Bachelor's Degree in Audio Visual Communication + Film, TV & New Digital Formats at Universidad Francisco de Vitoria
January 11, 2030 - November 14, 2025Master's in Fashion and Luxury Digital Marketing & Communication at ESIC University & Istituto Marangoni
January 1, 2024 - January 1, 2025Bachelor's Degree in Audiovisual Communication at Universidad Francisco de Vitoria
January 11, 2030 - July 6, 2026Master’s in Fashion and Luxury Digital Marketing & Communication at ESIC University & Instituto Marangoni
January 1, 2024 - January 1, 2025Bachelor’s Degree in Audiovisual Communication at Universidad Francisco de Vitoria
January 11, 2030 - July 6, 2026Qualifications
ChatGPT Course
January 11, 2030 - November 14, 2025Public Speaking Course
January 11, 2030 - November 14, 2025International Education (USA, Ecuador, Malta, Spain, Belgium)
January 11, 2030 - July 6, 2026Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Consumer Goods, Travel & Hospitality
Experience Level
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