I’m a Senior Graphic Designer and Art Director specializing in brand identity and structured visual systems across institutional, cultural, and commercial contexts. I translate positioning and complex communication needs into coherent brand frameworks that scale across print, digital, and motion.
I work closely with clients and stakeholders to ensure clarity, coherence, and consistent brand expression at every touchpoint, prioritizing disciplined visual judgment, adaptability, and long-term brand integrity.
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Designed the user interface and visual system for a mindfulness and breathing application. Focused on clarity, hierarchy, and calm visual structure to support intuitive navigation and content accessibility.
Developed a contemporary identity system replacing an outdated mark, integrating regional heritage with a disciplined, modern form language. Applied across match communications and promotional outputs, the identity continues to define the club’s visual presence nearly two decades later.
Developed print and campaign materials within the established framework of one of Switzerland’s leading luxury brands. Ensured consistent translation of brand standards across seasonal and promotional communication, maintaining clarity, precision, and visual coherence.
Developed the logotype and corporate identity framework for the revival of a historic Swiss watch brand. Created a restrained visual system aligned with heritage positioning and long-term brand coherence.
Redesign and consolidation of Global Investor publications into a unified editorial system. Defined layout, typography, and information hierarchy to improve clarity, consistency, and readability across international editions.
Redesigned magazin, the quarterly publication of Swiss Post. Established layout structures, micro-typography standards, charts, and information graphics to support readability and institutional clarity.
Developed the concept and identity for ZH2O, a product representing Zurich’s public access to clean drinking water. Translated the city’s infrastructure into a functional object, aligning clarity, restraint, and civic identity within a simple, scalable visual system. Awarded First Prize in an open competition.
Contributed visual design and motion graphics for national advertising campaigns across digital and broadcast platforms. Maintained brand consistency within high-visibility, multi-channel executions.
Executed a brand consolidation refining logo application and aligning print and digital communication within an established premium technology framework. Developed illustrations, information graphics, and collateral to ensure visual coherence and consistency across touchpoints.
Created motion graphics and on-screen visual elements for multiple segments of the Netflix series. Developed graphic treatments supporting complex scientific topics while maintaining clarity and visual rhythm across episodes.
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