I'm a Senior Graphic Designer and Art Director specializing in brand identity and structured visual systems across institutional, cultural, and commercial contexts. I translate positioning and complex communication needs into coherent brand frameworks that scale across print, digital, and motion. I work closely with clients and stakeholders to ensure clarity, coherence, and consistent brand expression at every touchpoint, prioritizing disciplined visual judgment, adaptability, and long-term brand integrity.

Patricia Hardmeier

I'm a Senior Graphic Designer and Art Director specializing in brand identity and structured visual systems across institutional, cultural, and commercial contexts. I translate positioning and complex communication needs into coherent brand frameworks that scale across print, digital, and motion. I work closely with clients and stakeholders to ensure clarity, coherence, and consistent brand expression at every touchpoint, prioritizing disciplined visual judgment, adaptability, and long-term brand integrity.

Available to hire

I’m a Senior Graphic Designer and Art Director specializing in brand identity and structured visual systems across institutional, cultural, and commercial contexts. I translate positioning and complex communication needs into coherent brand frameworks that scale across print, digital, and motion.

I work closely with clients and stakeholders to ensure clarity, coherence, and consistent brand expression at every touchpoint, prioritizing disciplined visual judgment, adaptability, and long-term brand integrity.

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Language

English
Fluent
German
Advanced
Spanish; Castilian
Fluent
Portuguese
Advanced

Work Experience

Senior Graphic Designer / Art Director (Consulting & Contract) at Independent Practice
September 1, 2009 - Present
Develop brand identity systems and communication frameworks across print, digital, and motion platforms. Lead projects from concept development through implementation, translating strategic objectives into structured visual language. Collaborate directly with clients and stakeholders to ensure clarity, coherence, and consistent brand expression across touchpoints.
Lead Designer / Motion Graphics Designer at Panay Films, Inc.
October 1, 2018 - April 1, 2021
Contribute to national campaigns and broadcast projects by translating established brand guidelines into cohesive motion and visual systems. Develop title sequences, on-screen graphics, and visual assets aligned with broader brand frameworks.
Senior Graphic Designer at Arnold.Inhalt+Form
November 1, 2007 - May 1, 2008
Managed branding and communication projects under the supervision of the Art Director. Oversaw visual execution and coordinated junior designers to ensure consistent application of brand standards.
Senior Graphic Designer at DDcom Communication Arts
December 1, 2006 - October 1, 2007
Designed print and campaign materials for established Swiss brands including Sprüngli. Worked closely with client stakeholders and production partners to translate brand positioning into consistent visual communication.
Senior Graphic Designer / Art Director at IDconnect Design Solutions
July 1, 2002 - May 1, 2006
Designed and implemented brand identity systems for clients in finance, healthcare, and sports. Developed the visual identity for FC Vaduz, aligning regional heritage with a contemporary brand framework. Contributed to the revival identity of H. Moser & Cie., establishing a disciplined visual language aligned with heritage positioning.

Education

Bachelor of Fine Arts (BFA) in Graphic Design at ArtCenter College of Design
January 5, 1998 - December 21, 2000
Foundation Studies in Art & Design at Orange Coast College
January 9, 1995 - December 19, 1997
Certificate in Advertising & Electronic Media

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Manufacturing, Retail, Non-Profit Organization
    paper FC Vaduz — Brand Identity

    Developed a contemporary identity system replacing an outdated mark, integrating regional heritage with a disciplined, modern form language. Applied across match communications and promotional outputs, the identity continues to define the club’s visual presence nearly two decades later.

    paper Sprüngli — Brand Communication

    Developed print and campaign materials within the established framework of one of Switzerland’s leading luxury brands. Ensured consistent translation of brand standards across seasonal and promotional communication, maintaining clarity, precision, and visual coherence.

    paper H. Moser & Cie. — Corporate Identity

    Developed the logotype and corporate identity framework for the revival of a historic Swiss watch brand. Created a restrained visual system aligned with heritage positioning and long-term brand coherence.

    paper Credit Suisse, Global Investor — Editorial Redesign

    Redesign and consolidation of Global Investor publications into a unified editorial system. Defined layout, typography, and information hierarchy to improve clarity, consistency, and readability across international editions.

    paper Die Post Magazine — Editorial System Design

    Redesigned magazin, the quarterly publication of Swiss Post. Established layout structures, micro-typography standards, charts, and information graphics to support readability and institutional clarity.

    paper ZH2O — Concept & Product Identity

    Developed the concept and identity for ZH2O, a product representing Zurich’s public access to clean drinking water. Translated the city’s infrastructure into a functional object, aligning clarity, restraint, and civic identity within a simple, scalable visual system. Awarded First Prize in an open competition.

    paper Kaleidescape — Brand Consolidation

    Executed a brand consolidation refining logo application and aligning print and digital communication within an established premium technology framework. Developed illustrations, information graphics, and collateral to ensure visual coherence and consistency across touchpoints.

    paper Bill Nye Saves the World (Netflix Original) — Motion Graphics & On-Screen Design

    Created motion graphics and on-screen visual elements for multiple segments of the Netflix series. Developed graphic treatments supporting complex scientific topics while maintaining clarity and visual rhythm across episodes.