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I am Patricia Lugo Villa, a Marketing Manager and Digital Project Manager with over 9 years of experience leading 360° digital campaigns across real estate, technology, and services. I specialize in brand positioning, digital project management, and channel optimization (SEO, SEM, social media). I excel at turning ideas into measurable results, with a strong background in team leadership, content development, graphic design, and digital analytics, consistently improving qualified leads, web traffic, engagement, and conversions.…I am Patricia Lugo Villa, a Marketing Manager and Digital Project Manager with over 9 years of experience leading 360° digital campaigns across real estate, technology, and services. I specialize in brand positioning, digital project management, and channel optimization (SEO, SEM, social media). I excel at turning ideas into measurable results, with a strong background in team leadership, content development, graphic design, and digital analytics, consistently improving qualified leads, web traffic, engagement, and conversions.

Patricia Lugo Villa

Project Manager, Marketing Strategist, Brand Designer, +2

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I am Patricia Lugo Villa, a Marketing Manager and Digital Project Manager with over 9 years of experience leading 360° digital campaigns across real estate, technology, and services. I specialize in brand positioning, digital project management, and channel optimization (SEO, SEM, social media). I excel at turning ideas into measurable results, with a strong background in team leadership, content development, graphic design, and digital analytics, consistently improving qualified leads, web traffic, engagement, and conversions.…I am Patricia Lugo Villa, a Marketing Manager and Digital Project Manager with over 9 years of experience leading 360° digital campaigns across real estate, technology, and services. I specialize in brand positioning, digital project management, and channel optimization (SEO, SEM, social media). I excel at turning ideas into measurable results, with a strong background in team leadership, content development, graphic design, and digital analytics, consistently improving qualified leads, web traffic, engagement, and conversions.

Available to hire

I am Patricia Lugo Villa, a Marketing Manager and Digital Project Manager with over 9 years of experience leading 360° digital campaigns across real estate, technology, and services. I specialize in brand positioning, digital project management, and channel optimization (SEO, SEM, social media).

I excel at turning ideas into measurable results, with a strong background in team leadership, content development, graphic design, and digital analytics, consistently improving qualified leads, web traffic, engagement, and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Freelance Marketing & Digital Consultant at Patricia Lugo Digital

December 1, 2025 - Present

Advise and support small businesses through their digitalization process, designing tailored digital strategies aligned with their goals and resources. Manage clients’ digital presence, increasing online visibility and attracting new customers through social media management and website optimization.

Digital Project Manager at THRUST SOCIAL

May 1, 2025 - Present

Led digital project management for SME clients, coordinating social media strategies and SEM campaigns. Developed and implemented integrated marketing strategies for the agency and its client portfolio.

Marketing Manager at Sociedad Española de Alquiler Garantizado, S.L

November 1, 2021 - May 1, 2025

Designed and executed integrated digital marketing strategies, achieving a +40% increase in qualified web traffic within 12 months. Managed SEO and SEM campaigns focused on ROI optimization, reducing CPA by 25%. Led social media strategy across Meta, X, LinkedIn, and YouTube, driving +60% growth in engagement. Implemented email marketing campaigns (Mailchimp, Sendgrid) with open rates consistently above 30%. Coordinated design and branding projects using Adobe Suite and Canva, strengthening brand identity. Oversaw website evolution with an external vendor, improving UX and the conversion funnel.

Community Manager & Marketing Specialist at Sellfree Estate Spain S.L.

January 1, 2020 - October 1, 2021

Led a full brand relaunch, redesigning the visual identity and content strategy. Supervised website redesign and optimized copywriting, generating a 35% increase in organic traffic. Managed internal CRM and real estate platforms (Idealista, Fotocasa, Habitaclia), improving lead conversion rates.

Digital Account Executive at VIRAL SHARP, CA

September 1, 2017 - September 1, 2020

Coordinated digital campaigns for clients across 5 countries, achieving an average of +50% growth in social media reach. Developed customized marketing plans and budgets aligned with each client’s commercial objectives. Coordinated multidisciplinary teams, ensuring timely and high-quality project delivery.

Marketing Coordinator at MOBILE MEDIA NETWORKS, CA

April 1, 2017 - April 1, 2018

Designed and implemented the company’s internal communications strategy, improving cross-departmental collaboration. Led the social media and corporate branding team alongside a graphic designer and community manager.